An Introduction to Smart Grid

A smart grid is an electrical grid that uses information and communications technology to gather and act on information, such as information about the behaviors of suppliers and consumers, in an automated fashion to improve the efficiency, reliability, economics, and sustainability of the production and distribution of electricity. Smart grids are now being used in electricity networks, from the power plants all the way to the consumers of electricity in homes and businesses. The “grid” amounts to the networks that carry electricity from the plants where it is generated to consumers. The grid includes wires, substations, transformers, switches etc. The major benefits are significant improvement in … Continue reading

Need of Sustainability Communication in the Middle East

Environmental and sustainability awareness has been around in the society for quite some time now; and buzzwords like ‘ecofriendly’, ‘green’ and ‘sustainable’ seem to be omnipresent. In spite of the proliferation of these eco-buzzwords, the state of sustainability communications remains poor and lacking in authenticity. This poor state of sustainable communication, aided by insufficient focus on authenticity, further allows unscrupulous organizations to ‘green wash’ their business or products. The ‘greenwashing’, coupled with a lack of environmental knowledge on the consumer side engenders confused consumers who either despise any of the green eco-buzzwords or blindly accept green-washing as true sustainability. Currently, … Continue reading

Smart Grid – Key to Managing Energy Demand in Saudi Arabia

Electricity consumption in the Kingdom of Saudi Arabia has been climbing steadily for the past few decades. Saudi electricity market is growing at an accelerating rate due to higher consumption rates in the private, commercial and industrial sectors. Current domestic energy consuming behaviors pose unescapable fatal consequences that affect both the Kingdom’s production and export levels. Therefore, an urgent action is needed to curb the increasing electricity demand and promote energy conservation. Smart grid is a dynamic solution which can bridge the gap between the current supply and increasing demand in Saudi Arabia. What is Smart Grid? A smart grid network … Continue reading

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