Water Resource Management in GCC – Issues and Challenges

GCC countries are suffering from a huge deficit in their water resources reaching more than 20 billion cubic meter, being met mainly by an intensive over-drafting of renewable and non-renewable groundwater resources for the agricultural sector, and by the extensive installation of highly expensive desalination plants for the municipal sector, and by reusing a small percentage of treated wastewater in the agricultural and municipal sector. Furthermore, conflict between the agricultural and domestic sectors on the limited water resources in the region are rising, and as a result, groundwater over-exploitation and mining is expected to continue in order to meet growing demand in these two sectors.

If current population growth rates, water management approach, water use practices and patterns continue, annual water demand may reach more than 50 billion cubic meter (Bcm) by the year 2030.  With the anticipated future limited desalination capacity and wastewater reuse, this demand will have to be met mainly by further mining of groundwater reserves, with its negative impacts of fast depletion and loss of aquifer reserves and the deterioration of water quality and salinization of agricultural lands, of which these resources usefulness is questionable with the expected deterioration of their quality. Under these circumstances, water will become an increasingly scarce commodity, and would become a limiting factor for further social, agricultural and industrial development, unless major review and shifts in the current policies of population and adopted food self-sufficiency are made, and an appropriate and drastic measures in water conservation are implemented.

A diagnosis of the water sector in Gulf Cooperation Council countries indicated that the main problems and critical issues in these countries are:

  1. Limitation of water resources and increasing water scarcity with time due to prevailing aridity, fast population growth, and agricultural policies;
  2. Inefficient water use in the agriculture (traditional irrigation practices), and municipal/domestic sectors (high per capita water use, high rates of unaccounted-for-water);
  3. Rising internal water allocation conflicts between the agricultural and municipal sector;
  4. Rapid depletion and groundwater quality deterioration due to their over-exploitation, with multiple impacts on agricultural productivity and ecosystems;
  5. Inferior quality of water services in large cities due to fast pace of urbanization; and
  6. Weak water institutions due to fragmentation of water authorities and lack of coordination and inadequate capacity development.

Currently, there are two main challenges of water resources management in the GCC countries. These are the unsustainable use of groundwater resources with its ramification on these countries socio-economic development, and the escalating urban water demands and its heavy burden on their national budget and negative impacts on the environment.

As the quality of groundwater deteriorates, either by over-exploitation or direct pollution, its uses diminishes, thereby reducing groundwater supplies, increasing water shortages, and intensifying the problem of water scarcity in these countries. It is expected that the loss of groundwater resources will have dire consequences on the countries’ socio-economic development, increases health risks, and damages their environment and fragile ecosystem regimes.  Moreover, the development of many GCC countries is relying heavily on non-renewable fossil groundwater, and the issue of “sustainability” of non-renewable resources is problematic, and requires clear definition.

Sustainability of these resources need to be interpreted in a socio-economic rather than a physical context, implying that full considerations must be given not only to the immediate benefits and gains, but also to the “negative impacts” of development and to the question of “what comes after?” An “exit strategies” need to be identified, developed, and implemented by the time that the aquifer is seriously depleted. An exit strategy scenario must include balanced socio-economic choices on the use of aquifer storage reserves and on the transition to a subsequent less water-dependent economy, and the replacement water resource.

Despite their relatively enormous cost and heavy burden on the national budged, limited operational life (15-25 years), their dependence on depleting fossil fuel, and their negative environmental impacts on the surrounding air and marine environment, the GCC countries are going ahead with desalination plant construction and expansion in order to meet the spiralling domestic water demands – a function of population and urbanization growth.  The rapid increase in urban water demands in the GCC can be explained by two factors, rapid population growth and the rise in per capita consumption; per capita average daily consumption in the domestic sector ranges between 300-750 liters, which ranks the highest in the world. This is due mainly to the reliance on the supply side of management with little attention given to the demand management and the non-existence of price-signaling mechanism to consumers.

The other strategic issue is that, despite the current and anticipated future dependence of the GCC countries on desalination to meet its domestic/drinking water supply, desalination remains an imported technology for the GCC countries with limited directed R&D towards these technologies. Furthermore, desalination industry have limited added value to the GCC countries economies (e.g., localizing O&M, plant refurbishment, fabrication, manufacturing of Key Spare Parts, qualifying local labor to work in desalination industry, etc..).

Republished by Blog Post Promoter

Need of Sustainability Communication in the Middle East

sustainability-communicationEnvironmental and sustainability awareness has been around in the society for quite some time now; and buzzwords like ‘ecofriendly’, ‘green’ and ‘sustainable’ seem to be omnipresent. In spite of the proliferation of these eco-buzzwords, the state of sustainability communications remains poor and lacking in authenticity. This poor state of sustainable communication, aided by insufficient focus on authenticity, further allows unscrupulous organizations to ‘green wash’ their business or products. The ‘greenwashing’, coupled with a lack of environmental knowledge on the consumer side engenders confused consumers who either despise any of the green eco-buzzwords or blindly accept green-washing as true sustainability.

Currently, sustainability initiatives, be it local government or international, do not reach the common man. People are still under impression that a few cursory steps towards ecofriendly lifestyle are enough. All in all sustainability is not yet properly understood in society. Most people wish to be more environmentally friendly but don’t know how. This is where sustainable communication can help.

Sustainability Communication for Businesses

There are two key elements to business sustainability communications:

  • Real Sustainability Efforts
  • Plentiful Sustainability Communication (external as well as internal).

Both of these elements are necessary. Without the former it’s a misleading greenwash, while without the latter, it’s a pocket of concentrated sustainability effort which will wither and die if the department handling this effort is disassembled.  

For sustainability communications to work for businesses in the Middle East, there has to be real sustainability commitment and efforts from the business to make their product and services more sustainable. In this day and age of the internet, transparency and traceability about products and services are indispensable features which can prove the authenticity of the commitment of a business to sustainability goals.

There has to be external as well as internal sustainability communication for any organization which is taking efforts towards sustainability. The employees should get to know better about practicing sustainability policies or actions planned and implemented by that business. The employees can also act as sustainability advocates of that organizations. In addition to having budget for CSR, organizations need to keep some time or fund aside for internal sustainability communication. In the long run these efforts can help organizations to stand out in the market.

Sustainable Communication in Media

If you open any newspaper or publication you are able to find some articles or information on the topic but most show a lack of clarity, and many appear to be written just as a formality. As an industry insider I can even reveal that most of the related news are mostly copy paste of original press releases sent by respective organizations. But if you look at other topics like lifestyle, fashion, those are well talked about, researched by in almost every publication.

Unfortunately we still don’t have enough qualified and expert sustainability journalists and writers in the region who actually understand what they are writing about. If you take example of Europe or Americas, they have many expert sustainability writers who write for main stream media and make sure the right information is reaching the society.

In general media in Middle East, though it’s newspaper or radio/TV channels need to give more attention to invest in qualified sustainability writers to acquire integrity and quality of sustainable communication.

Another issue of sustainable communication is it can take the form of an apocalyptic discussion, if you talk about environmental impact. People lose interest in such discussions quickly. Actually the statistic shows people in Middle East spend more time on internet than people from most other parts of world. But we need to accept that they prefer to have some light reading. We also need to create sustainability dialogue relevant to life of our readers and provide useful information for daily routine.

Instead of just talking about what is good and what is not, we need to show examples of doing good for environment, choosing sustainable options. So this takes me to my last point of sustainable communication, do what you preach. If we want our readers not just read but make changes in their lives; first we need to show how sustainable we practitioners are living. This will not only make sustainability relatable but also doable.

Demographics of Sustainability Communications

One important observation I have made, and many people in the field will agree, is that sustainability topic is well received by younger generation or millennials. These young people are pushing their parents and families to opt for more sustainable choices.

I would like to share one such personal experience. One of my readers contacted me and told her child insists on taking reusable bags with them all the time. Apart from how proud I felt about my reader and of course, her child, I was glad to know that the push of sustainable action is coming from young people.

When you communicate your sustainability efforts, be open for any feedback and criticism

When you communicate your sustainability efforts, be open for any feedback and criticism

During my eco-talks in schools, I always get positively surprised by how much these young kids know about environment and sustainability as compared to their adult counterparts. So we need to focus and include these young people in sustainable communication.

Consumer-Initiated Sustainable Communication

In this big market of consumers, we have almost no sustainable communication at consumer end. No surprise the region is facing larger issues like waste, waste recycling, and one of the highest rates of plastic consumption. We still lack sustainable communication initiated by consumers. What is needed in this region is a responsible consumer feedback.

Take the example of mending and renting services. The general shortage of mending and renting services a big indication of how the region has morphed itself a consumer’s paradise. This makes it critically difficult to create green consumerism as, market price, and availability in the market currently affects consumers much more than what the consumers really want.

However several consumers (more than we can perceive) would like to go back to the good old days when one really owned something, they used it for several years, got it mended over and over, and kept using it. It’s even better if the same brands are providing these mending and repair services of their own products in the region.

So if we could involve consumers in sustainability communication and dialogue, businesses can get feedback on what is truly missing, which will surely help them to make their business more sustainable.

Conclusion

Preaching what good you practice is not necessarily pompous if it is going to help the society be more sustainable. However at the core of any sustainable communication is a real effort in being sustainable, be it sustainability in energy, water, waste, or social. The golden rule is, there is no knowledge without feedback of your actions, so when you communicate your sustainability efforts, be open for any feedback and criticism. This way we can create a positive loop of real sustainability actions, active and transparent communications, feedback and improvement, and better, more effective sustainability actions.

 

About the Author

Amruta Kshemkalyani, is an experienced sustainability professional and top sustainability influencer/advocate in UAE. While working in sustainable development field, she is also spreading environmental and sustainable living awareness in UAE through her blog www.sustainabilitytribe.com since 2009. 

Twitter: https://twitter.com/amrutant      

Linkedin: https://ae.linkedin.com/in/amrutakshemkalyanitavkar

 

Green Building Rating Systems in MENA

Green buildings not only contribute towards a sustainable construction and environment but also bring lots of benefits and advantages to building owners and users. Lower development costs, lower operating costs, increased comforts, healthier indoor environment quality, and enhanced durability and less maintenance costs are hallmarks of a typical green building.

A wide range of green building rating and assessment systems are used around the world, including LEED and BREEAM. Sustainability is now a top priority in MENA region and countries like Qatar and UAE have come up with their own green building rating system to incorporate socio-economic, environmental and cultural aspects in modern architecture.

Global Sustainability Assessment System (Qatar)

The Global Sustainability Assessment System (GSAS), formerly known as the Qatar Sustainability Assessment System (QSAS), was developed in 2010 by Gulf Organization for Research and Development (GORD) in collaboration with T.C. Chan Center at the University of Pennsylvania. GSAS aims at creating a sustainable urban environment to reduce environmental impacts of buildings while satisfying local community needs. 

GSAS is billed as the world’s most comprehensive green building assessment system developed after rigorous analysis of 40 green building codes from all over the world. The most important feature of GSAS is that it takes into account the region’s social, economic, environmental and cultural aspects, which are different from other parts of the world. Several countries in the MENA region, such as Saudi Arabia, Kuwait, Jordan and Sudan, have shown keen interest in the adoption of GSAS as unified green building code for the region.

Qatar has incorporated QSAS into Qatar Construction Standards 2010 and it is now mandatory for all private and public sector projects to get GSAS certification. GSAS combines 140 building sustainability assessment mechanisms and is divided into eight categories including urban connectivity, site, energy, water, materials, indoor environment, cultural and economic value and management and operations. Each category of the system will measure a different aspect of a project’s environmental impact. Each category is broken down into specific criteria that measure and define individual issues. A score is then awarded for each category on the basis of the degree of compliance.

Pearl Rating System (Abu Dhabi)

The Pearl Rating System (PRS) is the green building rating system for the emirate of Abu Dhabi designed to support sustainable development from design to construction to operational accountability of communities, buildings and villas. It provides guidance and requirements to rate potential performance of a project with respect to Estidama (or sustainability).

The Pearl Rating System is an initiative of the part of the government to improve the life of people living in Abu Dhabi, by focusing on cultural traditions and social values. The rating system is specifically tailored to the hot and arid climate of Abu Dhabi which is characterized by high energy requirements for air-conditioning, high evaporation rates, infrequent rainfall and potable water scarcity.

The Pearl Rating System has various levels of certification. ranging from one to five pearls. A minimum certification of one pearl is required for all new development projects within Abu Dhabi. The Pearl Rating System is organized into seven categories where there are both mandatory and optional credits. To achieve a 1 Pearl rating, all the mandatory credit requirements must be met. 

ARZ Building Rating System (Lebanon)

The relatively unknown ARZ Building Rating System is the first Lebanese green building initiative of international standard with its certification process being administered by the Lebanon Green Building Council (LGBC).  It has been established to support the growth and adoption of sustainable building practices in Lebanon, with a specific focus on the environmental assessment and rating system for commercial buildings.

The ARZ Green Building Rating System was developed by Lebanese expertise of LGBC in partnership with the International Finance Corp. Its aim is to maximize the operational efficiency and minimize environmental impacts. The ARZ rating system is evidence-based approach to assessing how green a building is. The system includes a list of technologies, techniques, procedures and energy consumption levels that LGBC expects to see in green buildings.

An assessor accredited by LGBC will take an inventory of the energy and water consumption, technologies, techniques and procedures that are used in the building and then LGBC will score the building according to how well the inventory matches the list of technologies, techniques and procedures that make up the ARZ rating system requirements. 

Republished by Blog Post Promoter

SAFE-Q: Be a Part of Food Waste Research Project in Qatar

SafeQ-Project-QatarDistribution of food is quite different and more challenging than other consumer products since the distribution operation must ensure the food product maintains its quality and safety while it is transported downstream on the food chain until it reaches the consumer. For example, temperature control is a critical aspect of food distribution as failure to maintain it at the prescribed level will result in deterioration of the quality or even risk the safety of the food product.

On the other hand, owing to the globalised distribution networks and the advances in food processing and packaging technologies as well as the improvements in storage and distribution infrastructure, the geographical locations where food is grown, processed, and consumed are becoming increasingly decoupled. As a result, global food supply chains are becoming longer and more complex than non-food supply chains because of the need to assure the quality and the safety of the products throughout their journey from farm to fork. The inefficiencies in food supply chain operations and changing consumer demands around food products have resulted in an increased global concern across academia, industry, and the public about the rise of food waste.

What is Safe-Q Project?

SAFE-Q or Safeguarding Food and Environment in Qatar is a research project funded by the QNRF, aiming to develop perspectives on food waste as well as its impact on food security in Qatar. The objectives of the SAFE-Q project are:

  • to systematically study and develop a typology of the causes of food waste occurring the distribution of food in Qatar
  • to examine the changing trends in consumption of food in relation to their implications on waste occurring in Qatar’s food supply chains
  • to synthesize and develop a holistic understanding of the food waste generated in the supply and the demand perspectives
  • to develop policy recommendations to reduce and eliminate where possible the waste occurring during the distribution and the consumption of food in Qatar

SAFE-Q is run by an international team of researchers from Georgetown University School of Foreign Service in Qatar, Cranfield University (UK), Brunel University (UK), University of Bradford (UK), and Western Sydney University (Australia) collaborating on factors driving food waste and how they can be mitigating to reduce and eliminate where possible the food waste. The SAFE-Q project is running from January 2015 to January 2018 and over the course of the project the researchers have collaborated with many organisations in Qatar, including but not limited to EcoMENA, Hamad bin Khalifa University, United Nations Environment Programme.

Why should you care?

Qatar is located in a region that has a limited capacity to be self-sustaining in food as much of the country consists of low, barren plains that are covered with sand and subject to intense heat over dry and humid seasons. Although recent efforts to grow food locally have proven successful, they are yet to reach substantial yields: the self-sufficiency percentage is still in single figures. Importing 90% of the food consumed in the country, Qatar also faces a significant food waste problem originating from many factors: weather conditions, poor demand planning, lack of logistics infrastructure, consumption habits, and so on. Whilst the agricultural capacity in the country is being increased to improve food security, there is something else we can do: identify the factors relevant to food waste and quantify them.

The SAFE-Q research team conducted 64 interviews with food chain actors such as farmers, importers, distributors, retailers, hotels, and catering businesses as well as consumers and employees of governmental and non-governmental organisations over the past two years and identified 61 factors related to food waste. All these factors and their definitions can be found on https://blogs.commons.georgetown.edu/safeq/factors-relevant-to-food-waste/

What do we expect to achieve?

SAFE-Q contributes to the implementation of the “Qatar National Vision 2030”, focusing on the long-term sustainability of the food supply chains. We expect to better understand the organisational and social influences that can promote food security in Qatar as it is on its path to set an example for the rest of the countries in the region in their efforts to become more sustainable and improve their food security.

food-waste-project-qatar

There are many factors driving food waste and we understand them individually, but we do not know the interactions between them and the system-wide effects. With your help, we will quantify the relationships between factors affecting food waste and develop policy recommendations around them in a systematic way to reduce the food waste. Your participation in our survey will allow us to establish the strength of these relationships and inform policy makers as they prioritise their policies to address the food waste problem as an integral part of the efforts to improve food security.

How can you help?

Click here to complete the survey to help identify the relationships between factors relevant to food waste:

https://cranfielduniversity.eu.qualtrics.com/SE/?SID=SV_7U8I9jiC5YgI5RX

We do not record your identity, please answer freely. We appreciate your support!

Do you want to learn more?

SAFE-Q research project has a website that is updated every two weeks and you can learn more about our progress so far and the results in the future here:

https://blogs.commons.georgetown.edu/safeq/

You can email us at safe-q@cranfield.ac.uk or follow us on Twitter @SafeQProject. We will be grateful to your feedback. 

EcoMENA – Vision and Mission

The MENA region is plagued by a host of issues including water scarcity, waste disposal, food security, industrial pollution and desertification. Providing free access to quality information and knowledge-based resources motivates youngsters in a big way. EcoMENA provides encouragement to masses in tackling major environmental challenges by empowering them with knowledge and by providing them a solid platform to share their views with the outside world.

Salman Zafar, Founder of EcoMENA, talks to the Florentine Association of International Relations (FAIR) about the vision, aims, objectives and rationale behind the creation of EcoMENA. The original version of the interview can be viewed at http://goo.gl/dnfa4K

 

FAIR: What is EcoMENA and what is its primary mission?

Salman Zafar: EcoMENA came into existence in early 2012 with the primary aim to raise environmental awareness in the MENA region and provide a one-stop destination for high-quality information on environment, energy, waste, water, sustainability and related areas.

EcoMENA has made remarkable progress within a short period of time and has huge knowledge base in English as well as Arabic catering to all aspects of sustainability sector, including renewable energy, resource conservation, waste management, environment protection and water management.

FAIR: How did the idea of such an activity come from?

Salman Zafar: While doing research sometimes back, I noticed lack of easily-accessible information on Middle East environmental sector. EcoMENA was launched to empower masses with updated information on Middle East sustainability sector and latest developments taking place worldwide.

EcoMENA is an online information powerhouse freely accessible to anyone having an interest in sustainable development. Our articles, reports and analyses are well-researched, well-written and of the highest professional standards.

FAIR: What is the “state of the art” in the field of sustainability and environment protection in the MENA countries?

Salman Zafar: Unfortunately environment protection is not given due importance by regional countries, though there has been some high-profile initiatives like Masdar City in Abu Dhabi. Sustainability is, no doubt, making its way in the Middle East but the progress has been slow and unsatisfactory.

The MENA region is plagued by a host of issues including water scarcity, waste disposal, food security, industrial pollution and desertification. A regional initiative with a multi-pronged strategy is urgently required to protect the environment and conserve scarce natural resources.

FAIR: What are EcoMENA aims and initiatives for the future?

Salman Zafar: One of the major objectives of EcoMENA is to provide a strong platform for Middle East youngsters to showcase their talents. We are mentoring young students and providing them opportunities to display their innovativeness, creativity and dedication towards environment protection.

Providing free access to quality information and knowledge-based resources motivates youngsters in a big way. EcoMENA provides encouragement to people in tackling major environmental challenges by empowering them with knowledge and by providing them a solid platform to share their views with the outside world. With soaring popularity of social media, networking plays a vital role in assimilation of ideas, knowledge-sharing, scientific thinking and creativeness.

We have a strong pool of expert writers from different parts of the world, and remarkably supported by a handful of volunteers from across the MENA region. Apart from being an information portal, EcoMENA also provide expert guidance and mentorship to entrepreneurs, researchers, students and general public.

FAIR: Do you think there is enough attention and sensitiveness in the sustainable development?

Salman Zafar: Things are slowly, but steadily, changing in most of the MENA countries and a more concerted and organized effort is required to bring about a real change in the prevalent environmental scenario.

A green MENA requires proactive approach from all stakeholders including governments, corporates and general public. Strong environmental laws, promotion of clean energy and eco-friendly projects, reducing reliance on fossil fuels, institutional support and funding, implementing resource conservation, raising environmental awareness and fostering entrepreneurial initiatives are some of the measures that may herald a ‘green revolution’ in the region.

FAIR: In your opinion, what is the “added value” of your mission?

Salman Zafar: EcoMENA endeavor to create mass awareness about the need for clean and green environment in the Middle East through articles, projects, events and campaigns. EcoMENA is counted among the best and most popular Middle East sustainability initiatives with wide following across the world.

Our goal is to transform EcoMENA into a regional cleantech and environmental hub by providing quality information, professional solutions and high level of motivation to people from all walks of life.

Republished by Blog Post Promoter

Green Girl’s Message to the World

These are strange times indeed. Children today are bombarded with phrases such as global warming, carbon footprint and deforestation. These scary terms were totally alien a hundred years ago, but we only have ourselves to blame for their importance now. I ask you a simple question “What kind of future are you leaving for children and youth like me?”

Every day, every minute we are writing an epitaph for a lake, or a wetland or a forest. The mighty river Ganges which once flowed, pristine and pure, from the Himalayas to the Bay of Bengal, is now a cesspool of filth. The roaring Yangste River has forgotten its original trail thanks to the numerous dams and barrages which it encounters.

The Himalayas, shorn of their glacial cover, look like dull pieces of chalk. The historic Dodo is now rejoicing at the thought that it may soon have tigers, lions and pandas for company. The Caspian Sea is now more of a lake than a sea. Caviar may soon be just a word in the dictionary, given the rate at which sturgeons are being fished out.

Every day, while millions go hungry, we let tons of food rot in warehouses. Thousands of children walk miles in the scorching heat to collect a bucket of brackish water because the world does not take note while the rivers dry up.

The questions that arise are: by the time my child goes to school, how many more such species, lakes, forests, rivers will disappear? What kind of environment will the future generations inherit? Isn’t now time ripe to institute ombudspersons for our future generations so that we can prevent reoccurence of environmental disasters? The question that we ask is when, instead of why.

In the words of Robert Swan, “The Greatest Threat to Our Planet Is the Belief That Someone Else Will Save It”. I implore you to take action and turn back the clock before it is too late. We urge you not to ignore us. Listen to us, involve us, allow us to help you in framing the policies that will deliver the future we want.

In the the words of Mother Teresa – “Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.”

Thank you.

Republished by Blog Post Promoter

Sustainability in MENA Cement Industry

The population in the MENA countries has doubled during the last 30 years (from ca. 110m in 1980 to almost 220m in 2010). As per conservative estimates, the rate of urbanisation in the MENA countries will exceed 70% five years from today (average for all developing countries: 54%). The proceeding urbanisation and the population increase involve several problems and challenges for the national governments and also for the cement industry. The cement production of countries in the MENA region has almost tripled during the last 15 years up to approximately 500m tons  Since the start of national revolts and demonstrations in MENA countries in 2011 the problems of especially young Arabs have attracted the attention worldwide.

Environmental problems that accompany a fast growing population and increasing urbanisation are, among others, increasing consumption of energy and raw materials, increasing land use in order to satisfy the increasing food demand, infrastructure development, disposal of increasing amounts of waste and development of sewage systems. Solving these generation spanning problems is a challenging task for the national governments.

Naturally, such high growth rates also affect the cement industry. In the MENA countries it consists of various companies, part of them listed on the stock exchange. A number of cement companies has, partly for cost aspects, responded to the negative consequences of the rapid population growth. The following paragraphs describe the cement industry’s approaches to push a sustainable development in certain sectors. They are partly driven by own responsibility and partly by regulations of the national governments. In this context it should be mentioned that the growth of the cement industry is already partly limited by factors that are directly connected with sustainability and raw material supply.

Although the factors differ from country to country and cannot be generalised, there are a few major concerns, for example:

  • Fuel shortage
  • Dependence on oil
  • Lack of investment in innovations

Let’s have a closer look on the limiting factors and innovation potential based on practical examples.

Saudi Arabia

In many industrialised countries the continuous and tailored supply of the industry with fossil fuels is only a question of price.  But the fact that of all countries, it was cement plants in the own country that repeatedly reported shortages of fossil fuel supply (heavy fuel oil), was certainly an important reason for the government to get closely involved in this matter.

Cement producers in the Kingdom of Saudi Arabia obtain state-subsidised natural gas at a price of US$ 0.75/mmbtu from the state-owned oil company “Saudi Aramco”. Formerly, the cement production costs resulting thereof were on average US$ 28.8/ton of cement (costs in neighbouring countries: Kuwait US$ 59.2/ton, UAE US$ 47.8/ton, Oman US$ 37.0/ton) which made it redundant to deal with the topic of energy. In India, a country with one of the highest energy costs in the world, the production of one ton of cement costs US$ 70.0/ton in 2010.

Due to such low energy prices and a steadily growing demand the production capacities grew constantly. Currently, the industry accounts for approximately 40% of the overall energy demand of the country. Analysts estimate that this demand will even double within the next 15 years. However, it is planned to reduce this disproportionate energy demand of the industry.

Under the patronage of HRH Prince Abdulaziz bin Salman, the state-owned oil company “Saudi Aramco” is developing a so-called “Mandatory Energy Efficiancy Program” (MEEP) for the entire Saudi-Arabian industry. The plan of MEEP is to “establish mandatory policies and regulations with the objective of reducing existing and future energy consumption levels in the industrial sector”.

For the national cement industry this approach implies investments in energy-saving measures. Key points for an energy-efficient industry are identified as

  • Use of alternative raw materials
  • Use of alternative fuels
  • Training and education in energy efficiency

As the use of alternative fuels and raw materials is not yet common in the Kingdom of Saudi Arabia, guidelines and a regulatory framework have to be defined which set standards for the use of alternative or waste-derived fuels like municipal solid wastes, dried sewage sludge, drilling wastes and others. It has to include:

  • Types of wastes and alternative fuels that may be used by the cement industry
  • Standards for the production of waste-derived fuels
  • Emission standards and control mechanisms while using alternative fuels
  • Standards for permitting procedures

Appropriate standards also need to be established for alternative raw materials that are to be used for clinker and cement production. In order to achieve an energy-efficient production special education, further training and workshops for the involved staff have to be carried out.

Egypt

The current political developments in Egypt influence the local cement industry significantly. The government expects additional sources of revenue on the one hand from selling licences for the construction of new cement plants and on the other hand from a reduction of subsidies for fossil fuels. Since these news are not a surprise for the local cement plants, they started to invest in the implementation of alternative – mostly biomass-derived fuels. One of them is CemexAssiut that not only started using different kinds of biomass, but also, most notably and exemplary, established plantations for the production of biomass (here: “Casuarina”) that are irrigated with pretreated sewage water from the city Assiut.

Egypt is the 14th biggest rice producer in the world and the 8th biggest cotton producer in the world. Egypt produced about 5.67 million tons of rice and 635,000 tons of cotton in 2011. The area of cotton crop cultivation accounts for about 5% of the cultivated area in Egypt. The total amount of crop residues is about 16 million tons of dry matter per year. Cotton residues represent about 9% of the total amount of residues. Such high production rates should be welcomed by the cement industry since these materials comprise cotton stalks, rice husks and rice straw which serve ideally as alternative fuels.

The use of waste-derived alternative fuels is, however, more complicated. Although for example Cairo produces some 15,000 tons of waste each day, it is not easy for the cement plants to obtain this waste since they are in direct competition with the informal sector that controls approx. 60% of the local waste total. So-called Zabbaleen or scavengers – mostly young people who do not have other options – make their living by collecting and selling waste-derived recyclables.

Tunisia

Some years ago, Tunisia already invested in the establishment of an organised waste management system in form of a state-owned agency named “ANGED”. Funded by the national German KfW development bank, numerous waste collection points as well as organised landfills have been built. Additionally, a special collection centre for hazardous waste was erected in Jradou. This centre was operated by MVW Lechtenberg’s Partner Nehlsen AG, the German Waste Management Group, collecting and processing wastes like used oils and solvents. Such wastes are ideal alternative fuels. A fact that is also known to the local cement companies that planned to use them in their plants. Unfortunately, due to public opposition the centre was closed and the projects for the processing of alternative fuels have been suspended since then.

Tunisia is one of the biggest producers and exporters of olive oil in the world. It also exports dates and citrus fruits that are grown mostly in the northern parts of the country. It seems paradox that for example olive kernels – the waste from Tunisian olive production – is exported to European power plants in order to save fossil fuel-derived CO2 emissions there, while Tunisia imports approximately 90% of its energy demand, consisting of fossil fuel.

Morocco

The Moroccan cement industry has already achieved a greater success regarding the use of alternative fuels. Cement plants, mostly owned by the international companies Lafarge, Cimpor, Holcim and Italcimenti, already invested years ago in the environmentally friendly use of alternative fuels and alternative raw materials due to the development of world market prices. Also the only local competitor, CIMAT, has started preparing for the implementation of alternative fuels immediately after completion of its new plant (a 5-stage double string calciner from Polysius) in Ben Ahmed, near Casablanca.

In the year 2003 an agreement on the use and import of alternative fuels (used tyres at the time) was made between the Association Professionelle de Ciment and Moroccan government. Since last year attempts are being made to agree on an industry regulation that sets standards for the use of all appropriate special waste available in Morocco.

United Arab Emirates

The United Arab Emirates, represented by Dr. Rashid Ahmad Bin Fahd, Minister of Environment and Water, recently issued a decision streamlining the activities of cement plants all over the country. The resolution will affect all existing and new cement factories across the country. Its provisions obligate the industry to prepare a report assessing the impact of cement plants on the environment.

According to the decision, this report has to be prepared by a consulting firm having expert knowledge regarding environmental protection in the cement industry. This is certainly the first step to evaluate the current situation which will be followed by an investigation of alternatives towards a sustainable development. Interest in the implementation of alternative fuels already exists among the national cement industry which is proven not least by the numerous planned investment projects.

Conclusions

The cement industry in the MENA region will change significantly within the next years. This change will focus on the improvement of energy efficiency and on the increased use of alternative raw materials and alternative fuels. This will include high investments in technology and in the human resources sector where the creation of new jobs, especially in the field of environmentally friendly and sustainable development, provides a perspective for the growing, young population of the MENA countries.

Republished by Blog Post Promoter

Environmental Best Practices for MENA Cement Industry

Cement production in MENA region has almost tripled during the last 15 years, mainly on account of high population growth rate, rapid urbanization, increasing industrialization and large-scale infrastructural development. The growth of cement industry in MENA is marked by factors that are directly connected with sustainability, energy efficiency and raw material supply. Although the factors differ from country to country and cannot be generalized, there are major concerns regarding shortage of raw materials, GHG emissions, dependence on fossil fuels and lack of investment in technological innovations.

For the MENA cement sector, key points for an environment-friendly industry are use of alternative raw materials and alternative fuels, energy-efficient equipment and green technologies. As the use of alternative fuels and raw materials is still uncommon in the Middle East, guidelines and regulatory framework have to be defined which can set standards for the use of alternative or waste-derived fuels like municipal solid wastes, dried sewage sludge, agricultural wastes, drilling wastes etc.

Sewage Sludge

An attractive disposal method for sewage sludge is to use it as alternative fuel source in a cement kiln. Dried sewage sludge with high organic content possesses a high calorific value. Due to the high temperature in the kiln the organic content of the sewage sludge will be completely destroyed. The resultant ash is incorporated in the cement matrix. Infact, several European countries, like Germany and Switzerland, have already started adopting this practice for sewage sludge management.

The MENA region produces huge quantity of municipal wastewater which represents a serious problem due to its high treatment costs and risk to environment, human health and marine life. Sewage generation across the region is rising by an astonishing rate of 25 percent every year. Municipal wastewater treatment plants in MENA produce large amounts of sludge whose disposal is a cause of major concern.

For example, Kuwait has 6 wastewater treatment plants, with combined capacity of treating 12,000m³ of municipal wastewater per day, which produce around 250 tons of sludge daily. Similarly Tunisia has approximately 125 wastewater treatment plants which generate around 1 million tons of sewage sludge every year. Currently most of the sewage is sent to landfills. Sewage sludge generation is bound to increase at rapid rates in MENA due to increase in number and size of urban habitats and growing industrialization.

The use of sewage sludge as alternative fuel is a common practice in cement plants around the world, Europe in particular. It could be an attractive business proposition for wastewater treatment plant operators and cement industry in the Middle East to work together to tackle the problem of sewage sludge disposal, and high energy requirements and GHGs emissions from the cement industry.

Use of sludge in cement kilns will led to eco-friendly disposal of municipal sewage

Use of sludge in cement kilns will led to eco-friendly disposal of municipal sewage

Sewage sludge has relatively high net calorific value of 10-20 MJ/kg as well as lower carbon dioxide emissions factor compared to coal when treated in a cement kiln. Use of sludge in cement kilns can also tackle the problem of safe and eco-friendly disposal of sewage sludge. The cement industry accounts for almost 5 percent of anthropogenic CO2 emissions worldwide. Treating municipal wastes in cement kilns can reduce industry’s reliance on fossil fuels and decrease greenhouse gas emissions.

Municipal Solid Wastes and Biomass

Alternative fuels, such as refuse-derived fuels or RDF, have very good energy-saving potential. The substitution of fossil fuel by alternative sources of energy is common practice in the European cement industry. The German cement industry, for example, substitutes approximately 61% of their fossil fuel demand. Typical alternative fuels available in MENA countries are municipal solid wastes, agro-industrial wastes, industrial wastes and crop residues.

The gross urban waste generation quantity from Middle East countries has crossed 150 million tons per annum. Bahrain, Saudi Arabia, UAE, Qatar and Kuwait rank in the top-ten worldwide in terms of per capita solid waste generation. Solid waste disposal is a big challenge in almost all MENA countries so conversion of MSW to RDF will not ease the environmental situation but also provide an attractive fuel for the regional cement industry. Tens of millions of tyres are discarded across the MENA region each year. Scrap tyres are are an attractive source of energy and find widespread use in countries around the world.

Agriculture plays an important role in the economies of most of the countries in the Middle East and North Africa region.  Despite the fact that MENA is the most water-scarce and dry region in the world, many countries in the region, especially those around the Mediterranean Sea, are highly dependent on agriculture. Egypt is the 14th biggest rice producer in the world and the 8th biggest cotton producer in the world. Similarly Tunisia is one of the biggest producers and exporters of olive oil in the world. Such high biomass production rates should be welcomed by the cement industry since these materials comprise cotton stalks, rice husks and rice straw which serve ideally as alternative fuels. However it is ironical that olive kernels – the waste from Tunisian olive production – is exported to European power plants in order to save fossil fuel-derived CO2 emissions there, while Tunisia imports approximately 90% of its energy demand, consisting of fossil fuels.

Drilling Wastes as Alternative Raw Material

The reduction of clinker portion in cement affords another route to reduce energy consumption. In particular, granulated blast furnace slags or even limestone have proven themselves as substitutes in cement production, thus reducing the overall energy consumption. The Middle East oil and gas industry has made a lot of effort in order to reduce the environmental impact of their activities. The use of drilling wastes and muds is preferable in cement kilns, as a cement kiln can be an attractive, less expensive alternative to a rotary kiln. In cement kilns, drilling wastes with oily components can be used in a fuel-blending program to substitute for fuel that would otherwise be needed to fire the kiln.

Conclusions

The cement industry can play a significant role in the sustainable development in the Arab countries, e.g. by reducing fossil fuel emissions with the use of refused derived fuels (RDF) made from municipal solid waste or biomass pellets. The cement companies in the Middle East can contribute to sustainability also by improving their own internal practices such as improving energy efficiency and implementing recycling programs. Businesses can show commitments to sustainability through voluntary adopting the concepts of social and environmental responsibilities, implementing cleaner production practices, and accepting extended responsibilities for their products.  

The major points of consideration are types of wastes and alternative fuels that may be used, standards for production of waste-derived fuels, emission standards and control mechanisms, permitting procedures etc. Appropriate standards also need to be established for alternative raw materials that are to be used for clinker and cement production.

Republished by Blog Post Promoter

Environmental Sustainability in Qatar: Perspectives

qatar-ghg-emissionsIn recent years, the concept of environmental sustainability is slowly, but steadily, getting prominence, both in the public and private sectors in Qatar. Mounting environmental pressure has led to the development of new initiatives in several state-owned and private companies. As a major fossil exporter and one of the wealthiest countries, Qatar should do its fair share in reducing domestic greenhouse gas emissions and developing strong climate adaptation plans.

Many companies are investing heavily in replacing old turbines, boilers, and furnaces, minimizing GHG and non-GHG emissions, and wastewater discharge. The new companies that were set up in last decade are adopting the best available technologies, and they are on a par of excellence with the global environmental standards. Because of national targets to minimize flaring emissions, all of the oil and gas companies have been marshaled under the national initiative by setting goals, allocating investment and monitoring the yearly changes. So far, this initiative has been remarkably successful. For example, the direct benefit of flaring reduction resulted in savings of natural gas and emissions.

The government should hasten its steps in developing a comprehensive climate policy framework addressing all sectors, with a special focus on energy-intensive industries. The industrial sector is the major contributor to country’s economy and will continue to retain this status for the next several decades. Therefore, the government and the industrial sector must prepare a comprehensive roadmap and strategic framework under the broader climate policy framework, such as “Industrial Decarbonisation Strategy”. The strategy must assess all possibilities of decarbonising the industry and set ambitious goals to minimize GHG emissions for the short and long-term.

In addition, the framework should focus on potential structural changes in the global market, technological dynamics or deployment of disruptive technologies, domestic institutional reforms, and relevant policies that can support decarbonization. The policy should foster the development and implementation of wide-ranging innovative low-carbon technologies, processes, standards, norms and legislations that enable decarbonisation of the sector by 2050. The legislative instruments should include emission caps, internalizing social and environmental costs and taxation on emissions for the industrial sector. This is also echoed in the first Natural Resource Management Strategy.

The government should press ahead with this proposition; expediting the creation of new regulations, developing a strong support system for large and small/medium sized industries and ensuring transparency and accountability. Methane is the second major source of emission from natural gas production and processing facilities. Many companies fail to measure/monitor methane emissions from their facilities. I suggest that the Ministry of Environment undertake a Methane Monitoring Initiative to measure methane emissions from extraction to delivery and also to prepare a standardization method for estimating and reporting emissions from different sources.

The Ministry must create an effective, well-functioning, transparent and less bureaucratic support mechanism for companies (medium/small scale industries or SMEs) that lack technical and financial capacity. There are several piecemeal initiatives started by different companies that are already helping in this direction. However, they are fragmented, lack coherence, monitoring, and reporting. It is important to compile all of the initiatives and develop key performance indicators and analyse the trend. So far, there is only one project accredited under the Clean Development Mechanism (Al Shaheen Oil Field Gas Recovery and Utilization Project, started in 2007). The government should exploit all possible opportunities with regard to reducing emissions and increasing economic savings. These are remarkable achievements and these companies must be recognized for their activities. Likewise, policymakers should capitalize on these efforts and raise the bar and set definitive goals and strict timelines for implementation.

Al Shaheen Oil Field Gas Recovery and Utilization Project is the sole CDM project in Qatar

Al Shaheen Oil Field Gas Recovery and Utilization Project is the sole CDM project in Qatar

According to the Resolution of the Council of Ministers No. 15 of 2011, the respective agencies must propose policies and action plans to reduce GHG emissions and set up a database within the requirements of the UNFCCC convention and Kyoto protocol. Unfortunately, there was no tangible response to this Resolution. So far, Qatar has published only one national communication. Under the initiative of Qatar Petroleum HSE, many companies started to publish their emission data in their annual sustainability report, however, some companies continue to withhold the data. Since it is a voluntary process, there is no incentive for companies to report.

It is strongly recommended that the Ministry of Municipality and Environment (MME) and Ministry of Energy and Industry (MoEI) issue a joint decree for a mandatory GHG and non-GHG pollution monitoring and disclosure framework. The disclosure framework must include a well-designed surveillance system to ensure transparency and accountability. Additionally, the disclosure framework will be useful in documenting the trend of overall emissions and how the new policies, regulations and technological replacements are shifting the trend. As a result of documenting emission trends, one can notice the effectiveness of energy management initiatives, which provides opportunities and encourage other companies to learn from best practices. Companies that emit more than 25,000 tonnes CO2eq should quantify, verify and publish in a single-window system that can be accessed by other ministries and the public alike.

Progress of Green Building Sector in Qatar

There has been rapid progress in green building sector in Qatar with the emergence of many world-class sustainable constructions in recent years. With the fifth-highest number of LEED-registered and certified buildings outside the U.S., Qatar has valuable experience and inputs to offer on the system’s local relevancy and application. Various countries in the Middle East have been accredited with regards to the LEED system. Of these buildings, 65 per cent (802) are located in the UAE. Qatar is ranked second on the list, with 173 green buildings, followed by Saudi Arabia (145), Lebanon (25) and Egypt (22).

 

Qatar’s Green Building Rating System

Qatar has developed established its own assessment called Global Sustainability Assessment System (GSAS), formerly known as the Qatar Sustainability Assessment System (QSAS) system specifically developed for the State of Qatar. GSAS is billed as the world’s most comprehensive green building assessment system developed after rigorous analysis of 40 green building codes from all over the world. The assessment criterion takes into consideration various categories related to sustainable development and its impact on environmental stress mitigation. Each criterion elucidates the requirements of reducing environmental stress and a score is then given to each criterion based on the level of compliance. QSAS is assessed on the following eight categories; urban connectivity, site, energy, water, indoor environment, materials, management and operations and cultural – economic values. Qatar has incorporated QSAS into Qatar Construction Standards 2010 and it is now mandatory for all private and public sector projects to get GSAS certification. 

 

Qatar Green Building Council

The Qatar Green Building Council (QGBC) was established in 2009 to promote sustainable growth and development in Qatar through cost efficient and environment-friendly building practices. The organisation aims to support the overall health and sustainability its environment, people and economic security in Qatar for generations to come. As one of the 30 members of the LEED roundtable, the Qatar Green Building Council endeavour to prioritise factors such as environmental conditions and its influence on green buildings. For instance, in arid regions such as Qatar, improving a building’s water efficiency in order to reduce the burden on local supply is a priority.

 

Benefits for Qatar

Sustainable development has been identified as one of the top priorities in Qatar’s National Development Strategy. The ultimate objective of green buildings is to reduce the overall impact of the built environment on human health and the natural environment. This can be promoted by using water, energy and other resources more efficiently as well as ensuring occupant health and improving employee productivity. Green buildings can bring a variety of social, economic and environmental benefits for Qatari residents. Through rainwater harvesting, greywater recycling and renewable energy systems, green buildings can promote water conservation, energy management as well as climate change mitigation. Moreover, this can also bring along sizable reduction in operation costs and offer long-term savings. Finally, sustainable buildings in Qatar can improve overall health of the occupants by tackling common issues such as insufficient air circulation, poor lighting and temperature variances. Green buildings emphasize natural ventilation which creates healthier and more comfortable living environments.

 

Qatar National Convention Center – A Shining Example

The Qatar National Convention Center, located in Doha, has recently been accredited for its approach to environmental stress mitigation. The 177,000 square meter structure has been commended for its recognition as one of the world’s most iconic energy-efficient convention centers built to date. The building has 3,500 square meters of its roof areas with solar panels, contributing 12.5% of the building total electrical consumption. Other contributors include, LED lighting, air volume systems and carbon dioxide monitors. The building has also gained recognition for being one of Qatar’s first environmentally sustainable structures which has even been given the gold certification standards under the LEED system equivalent to 6 stars on the QSAS.

 

Conclusion

Structures such as the Qatar National Convention Center will be a benchmark for all future green structure in Qatar. With an increase in population along with an ailing environment, it is absolutely necessary that we begin to take an approach that is suitable to the demands of our time. It is heartening to see that Qatar has recognised the importance of green architecture and lucrative benefits associated with it. 

Republished by Blog Post Promoter

Sustainability Reporting in the Middle East

The concept of sustainability centers on a balance of society, economy and environment for current and future health. Responsible resource management in all three areas ensures that future generations will have the resources they need to survive and thrive. One way that companies can consider sustainability and social responsibility is by focusing on the triple bottom line, which is an expanded baseline for measuring financial, social and environmental performance. It is also referred to as “People, Planet and Profit.”

The advantages enjoyed by an organisation that implements sustainable management include higher efficiency and competitiveness, increased financial returns and reduced risk for shareholders, attraction and retention of employees, stronger community relations, enhanced brand value and reputation, and improved customer sales and loyalty by responding to market needs (e.g.: including environmentally conscious consumers in your target market by providing environmentally or socially superior products to your competitors).

One certain way to prove that business is serious about doing “what’s right” is to publish a sustainability report. It shows the global community that it is serious about keeping its commitments and holding itself to a higher standard. In a world increasingly dominated by rankings and ratings, writing these reports has never been so critical; reading them has never been so revealing. Reporting, transparency, and accountability are signature issues. They illustrate integrity and build trust. The Global Reporting Initiative (GRI) has pioneered the development of the world’s most widely used sustainability reporting framework and is committed to its continuous improvement and application worldwide.

Sustainability Reporting in the Middle East

There are some encouraging signs that sustainability reporting is beginning to take root in Middle East business landscape. In Jordan, for example, Aramex was the first company to issue a GRI checked report covering everything from staff training and salaries to promoting road safety and reducing poverty. The Jordan River Foundation became the first NGO in the region to produce a GRI checked report, thus spearheading the movement for NGOs to issue sustainability reports. NGOs that can show they’re accountable and transparent are more attractive to donors, and are more viable partners for corporations and government.

The Arab Bank recently issued its annual sustainability report for the third consecutive year, which was evaluated at a level ‘A’ by the GRI, the highest evaluation level they grant, thereby exceeding the Bank’s previous reports. The report focuses in detail on the internal programs adopted by the Bank, such as the integration of certain environmental and social criteria in the project financing process, in addition to the implementation of a number of initiatives that aim to reduce greenhouse gas emissions and also increase internal awareness levels of the sustainability concept.

Also covered in the report are Arab Bank’s social contributions which exceed financial support to include services that allow customers to donate to a number of non-profit organizations, in addition to the participation of the Bank’s employees in volunteering activities and capacity building programs for non-profit organizations to help them maintain their operations.

Another notable example is that of Zain Group, the leading telecommunications provider in eight countries across the Middle East and Africa, which recently published its second sustainability report entitled "Dedicated to the Promise of a Wonderful World". The report was prepared utilizing the GRI G3.1 guidelines and the principles of materiality, inclusivity and responsiveness taken from the AA 1000 Accountability Principles Standard. Focus was given to workers’ rights, human rights, the environment, ethics and governance, community involvement, supplier relation and gender disparity.

The United Arab Emirates is also keeping abreast of the sustainability reporting trend. The Centre for Responsible Business, which was formed in 2004, is the longest standing center promoting corporate responsibility in the UAE. The Centre not only assists Dubai Chamber members to apply responsible business practices that enhance performance and competitiveness but also offers a variety of educational, professional training and consulting services that are designed to build individual companies’ capacity to implement broad CSR programmes including business ethics, sustainability reporting and corporate governance.

In 2008, the Environment Agency Abu Dhabi (EAD) and the Executive Council of Abu Dhabi set up the Abu Dhabi Sustainability Group (ADSG), a membership-based organisation whose mission is to promote sustainability management in Abu Dhabi by providing policy support, learning and knowledge sharing opportunities for government, private companies and non profit organisations in a spirit of cooperation and open dialogue.

Republished by Blog Post Promoter

#InspireMENA Story 2: Ruba Al-Zu’bi – Inspiring Green Innovation and Social Entrepreneurship

ruba-alzubiRuba Al-Zu’bi is a very well-known sustainable development policy and planning expert, and a true inspiration for youngsters in Jordan and beyond. Currently she is the CEO of EDAMA, a Jordanian business association that seeks innovative solutions to advance the energy, water and environment sectors. Ruba Al-Zu’bi is Global Resolutions' Jordan Ambassador and a Plus Social Good Connector promoting SDGs and success stories around sustainability in the MENA region.

She is also a founding member of the Jordan Green Building Council, and has facilitated its organizational establishment and strategic planning process. Ruba led the Clean Technology Sector Development at USAID Jordan Competitiveness Program with focus on enhancing private sector’s competitiveness, creating jobs and increasing exports in the clean energy, solid waste management and water resources management clusters. She is associated with EcoMENA as a mentor, and has provided tremendous support to the organization in raising environmental awareness, mobilizing youth and disseminating knowledge. She was selected as Jordan’s Eisenhower Fellow for 2012 fellowship through which she investigated green economy, green buildings and sustainability policy in the US; and was named as 2012 Ward Wheelock Fellow for her outstanding contributions to her community. 

Here she talks to our collaborative partner Impact Squared about her educational background, professional achievements, strategic thinking and visionary approach.

Impact Squared: Can you tell me a little bit about your background and what you do? 
Ruba Al-Zu’bi: I was originally trained as an environmental engineer. When I was studying to become an engineer, I found that the training was disconnected from, rather than supportive of Jordanian society and development. I wanted to make that connection. When Jordan established the Ministry of the Environment in 2004, I was involved in the development of the ministry, updating policies and building its capacity. I was really supported by a minister who believed in empowering women. I continued my education and earned a degree in Institutional Change Management to be able to contribute to public sector reform in Jordan. Right now, I am the CEO of EDAMA, a nonprofit organization that activates the private sector to improve green technology and a green economy in Jordan.

Impact Squared: What specific challenges or issue areas are you driven to work on?
Ruba Al-Zu’bi: A big issue facing the world today is sustainability mainstreaming, which is the idea of bringing ideas and practices of sustainability to different sectors and development decisions. There are tradeoffs that we always need to make. In developing countries, it’s not always possible to put sustainability at the top of the priority list, it’s important to keep the costs of compromise and the tradeoffs in mind throughout the decision-making processes. 

I also think that equal opportunity, job development and bridging education with job opportunities is another important issue. Currently, there is not a lot of green innovation because there’s a lack of understanding of market needs and not a lot of resources to support that. It’s important to support green entrepreneurs to innovate on sustainability. The vision I try to keep in front of me includes these things. Whenever I have the chance to speak, I always integrate these issues and concepts to mobilize efforts for global support and to create action on a larger scene.

Impact Squared: What motivated you to pursue your career and what drives you to continue?
Ruba Al-Zu’bi: I’ve worked in public, private, government, and international donor-based organizations. I really want to be where I can add value and make an impact. Right now, working at a nonprofit organization is challenging because there’s a lack of resources and a need for financial sustainability, but it’s also really important to be closer to the general public because that’s where there is a greater need. At EDAMA, there’s an added advantage of working with the private sector. I’m able to link businesses with the community, which is a promising area in Jordan. The more we think about sustainable energy that can be provided to everyone, especially in light of the influx of Syrian refugees, the more we can alleviate pressure on both the economy and natural resources. 

Impact Squared: How do you approach leadership? What skills or values or are important in leadership?

Ruba Al-Zu’bi: I recently took my team out for brunch. They told me that they wake up happy and feel empowered and appreciated. They feel like they have the space to create, innovate and make decisions, rather than just implementing other people’s ideas, which matters a lot in a leading a nonprofit organization.  As a leader, creating a small community for your team is important for them to create a community in their work around a cause. If you don’t succeed at creating the internal community, you can’t have an impact on the larger community. 

As a young leader, Ruba Al-Zu'bi inspires lots of youngsters in Jordan

As a young leader, Ruba Al-Zu'bi inspires lots of youngsters in Jordan

I always say I wish I had a mentor in an earlier stage of my life – it wasn’t common in Jordan when I was younger. I have a couple of mentors now for myself and I serve as one for younger people. I think relationships like this are very important. It’s important for a mentor to understand how to give mentees support without influencing decisions. I like to help people find their way; I wish I had someone help me do that. Also, family support and friend support contributes to leadership. The more we’re comfortable in our personal lives, the more we can give professionally to our communities. I’m lucky to have that in my life.

I was a young leader, leading before age 30, which had advantages and disadvantages. If you’re not ready or mature enough, it can backfire on your career and how people see young leaders in general. So, it’s important to self-reflect, self-evaluate and to have the ability to see your own growth and skills. Keep learning about those things to be an effective leader. I try to explain that to the younger generation, as they rush, sometimes trying to climb the ladder too quickly. Maturity takes time.

Impact Squared: What values drive the ways you make decisions as a leader and in general?
Ruba Al-Zu’bi: In general, I try to implement my social and environmental values. I value social justice, equal opportunities, and gender equity, which is really what’s behind everything happening in the Arab world and Arab Spring. If we, as leaders, don’t care, integrate, and mainstream these values in our day-to-day life and then professionally, they can’t be implemented on the ground, cascading.  

 

Note: The interview is being republished with the kind permission of our collaborative partner Impact Squared. The unedited interview can be read here