With growing awareness among consumers for eco-friendly products, it is becoming highly important for businesses in the Middle East to adopt and implement green strategies. It is not only the requirement of customers but also compliance to regulations and reduction in operating costs that drive the implementation of environment-friendly methods in business. Corporate social responsibility (or CSR) is now driven by pollution prevention, energy efficiency, eco-friendly design, and industrial ecology across all industrial sectors.
Components of a Green Business
A green business appears to be an expensive and cumbersome process. On the contrary it is quite easy to have a green business. The first and easiest step towards going green is the reduction in carbon footprint of your organization. Carbon footprint should be calculated and then reduced by taking some simple measures like:
- Focusing on direct as well as indirect emissions;
- Implementing cost-effective and energy efficient technologies; and
- Developing low carbon energy sources.
Energy management is another vital ingredient of a green business. This includes assessing, controlling and saving energy. Energy management involves getting a detailed data of the energy consumption patterns and keeping a check on the conservation progress. In simple terms, energy management means reducing waste and promoting recycling.
If we take look around, nature has provided us with an endless supply of alternative energy in the form of solar, wind, hydro energy and so on. Alternative energy is not only environment-friendly but also economical. For instance, if you switch to green power, there will be a considerable reduction in carbon emission as well as the electricity bill. A solar panel on the roof of your building can take care of most of your basic energy needs. Alternative energy facilities require less maintenance and produce little or no waste products. And most importantly it is sustainable and will never run out.
Changing Landscape in the Middle East
Many of the world’s biggest companies now realise the importance of eco-friendly brand image. There are a host of simple environment saving solutions that are not only good for the business but also make a company greener, thus serving as an attractive PR and marketing tool. Seeing companies in Europe and US take a green lead, many businesses in the Middle East are now trying to catch up. New commercial thinking in the development of better ways to make things is being driven by the green agenda of sustainability and environment.
For most companies it means assessing manufacturing and distribution processes, quantifying carbon footprints and finding ways to minimize their impacts on the environment. Of importance is reducing waste, recycling, changing to renewable sources of energy, and setting targets to improve performance throughout the manufacturing and distribution chains.
The specter of oil depletion is also creating more concern in the Middle East. More and more, the part of the world that’s produced so much of the oil we all rely on appears to be coming to the realization that business as usual isn’t sustainable. All of these factors are pushing the Middle East towards more sustainability and Middle Eastern companies towards green business.
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