As the clamor for sustainability continues to grow, so do businesses that gravitate towards being green. But it’s not enough to be a green business to thrive in the industry. You also need to market your green business well. Keeping up with the times, marketing needs to be present online as well. This is where SEO comes into the picture.
If you are not familiar with it yet, here is a crash course on everything you need to know about SEO basics, most especially for your green business.
What is SEO?
Before jumping into the basics, let’s start with what SEO exactly is. SEO is short for Search Engine Optimization, which is a method or tool that digital marketers use to get more views on their website by appearing on top of search results. Since most people go to Google to find what they need instead of stores, you have to appear first in search results for people to become aware of your company and products.
The more traffic that goes to your website, the more people will know about your company. With an increased awareness, this will also help you drive sales and generate more revenue.
Some SEO Basics You Need To Know
1. Keywords Matter a Lot
One part of SEO basics you need to know is the way keywords are used. Keywords are what people search for on Google. Your goal as a green business should be for your website to pop up on the first page of search engine results when someone searches for a specific keyword associated with your business. Thus, it’s important to think about the keywords you should align with your website.
With this in mind, keywords become a primary factor to be considered when you start thinking about SEO. You need to take a look at your customers and figure out how they search. Know what words or phrases they use to find your green business.
Once you have the right phrases and keywords, you can now use those to your advantage and apply those keywords on your website to appear relevant in search results. Use the right keywords, and you’ll be surprised with the results.
2. Make Sure Your Website Loads Fast
Another basic element of SEO is that your website has to load fast. The reason behind this is because search engines usually prioritize listing websites that load fast on top of search results. Google can measure this using their tools, so be sure to find out what these are and tweak your website to make it load faster if you want to optimize it.
3. Have a Mobile-Friendly Website
Most people nowadays are on their phones, so the best way to reach your customers is to be mobile-friendly. Not all websites are viewable on mobile phones in the same way you see them on the web. You need to deliberately create your website to be viewable on mobile, and for it to be friendly to use on a mobile device.
SEO has tools that can measure how mobile-friendly your green business website is. At the same time, it will also help you optimize your website.
4. Installing an SSL Certificate
Your SEO strategy should contain installing an SSL as one of the top priorities in your to-do list. Websites with SSL certificates usually rank high in search results because it signifies a level of security for the website. Installing an SSL certificate will make your green business’ website more legitimate and secure.
5. Link Building with Other Websites
Once you make sure your website has the appropriate tools for SEO, you now need to do SEO externally. At times, optimizing the green business’ website itself is not enough. This is where other websites come in.
Another SEO basic is to build links with other websites. Link building is crucial for the success of your strategy. You will need help from more popular websites by getting them to have some blogs or articles link back to your website. Doing this will boost your rankings in search engine results.
On the other hand, another way to implement link building is to have more authoritative websites linked in your article. By having authority websites linked in your article, your website will be more legitimate. As a result, this will also boost your rankings on various search engines.
Getting the word out about your green company is as useful as having a good business model. Boost your digital marketing efforts and reach more people by crafting effective strategies for SEO. Your digital presence is as important as your physical presence. With the SEO basics above, you can fully optimize your green business online.