How MENA Eco-Creators Turn TikTok Views Into Action
A beach cleanup video shot in Alexandria can pull two million views. The cleanup itself might pull eleven volunteers. That gap is the real story of environmental content in the Middle East and North Africa right now. Attention is cheap here. Turnout isn’t. And the creators who close that gap are doing a handful of specific things the rest of the field keeps missing. The audience is already sitting there MENA doesn’t have a reach problem. As of October 2025, Saudi Arabia and the UAE were among the countries with the highest TikTok penetration per adult population on the globe—around … Continue reading