Category Archives: Business

All You Need to Know About Sustainability in the Supply Chain

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The sustainability industry, in recent years, has evolved to include almost all areas of business processes. Due to the dramatic strides sustainability has made and its holistic nature, it is understandable that the two most apparent areas, the environment and society, would receive much of our attention.  There has been a lack of concern for the area of the economy and alignment with business needs.  Moreover, it has not been used enough as a mechanism to enhance the supply chain or product value. Lately, business leaders are learning to see substantial benefits and profitability beyond “green initiatives” by giving back time … Continue reading →

The Need for Sustainability Communication in the Middle East

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Environmental and sustainability awareness has been around in the society for quite some time now; and buzzwords like ‘ecofriendly’, ‘green’ and ‘sustainable’ seem to be omnipresent. In spite of the proliferation of these eco-buzzwords, the state of sustainability communications remains poor and lacking in authenticity. This poor state of sustainable communication, aided by insufficient focus on authenticity, further allows unscrupulous organizations to ‘green wash’ their business or products. The ‘greenwashing’, coupled with a lack of environmental knowledge on the consumer side engenders confused consumers who either despise any of the green eco-buzzwords or blindly accept green-washing as true sustainability. Currently, sustainability … Continue reading →

Building Businesses with Purpose: Social Entrepreneurship

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Although profit margins often dominate business discussions, a new wave of entrepreneurs is emerging, driven not only by financial success but by a deeper sense of purpose. Social entrepreneurship has taken root as a powerful means of positive change, emphasizing a fusion of profit-making with social impact. In this article, we delve into the key characteristics of social entrepreneurship. So, let’s explore how the business landscape is being reshaped by enterprises built with purpose. Defining Social Entrepreneurship At its core, social entrepreneurship is about creating sustainable and scalable solutions to address pressing social and environmental challenges. Unlike traditional entrepreneurship solely … Continue reading →

12 Ways To Make Your E-commerce Business More Green

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Embracing eco-friendly practices in ecommerce is not just a moral imperative in today’s world; it’s also a smart business decision! There’s a growing trend of consumers seeking out eco-friendly products and services. Many shoppers are now more conscious of the environmental impact of their purchases and actively seek out businesses that align with their values. By embracing eco-friendly practices, your ecommerce store can attract these environmentally-conscious consumers and gain a competitive edge in the market. Adopting eco-friendly practices can enhance your brand’s reputation and perception among consumers. When customers see that your business is committed to sustainability, they are more … Continue reading →

Finance for Green Entrepreneurs, Start-ups, and SMEs: Perspectives for Jordan

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Jordan is one of the most water scarce countries in the world where resources are far below the water poverty line which is 1000 m3 per capita per year. Adding to water scarcity, energy availability is another challenge where 96% of the demand is imported from outside.  Due to climate change, both water and energy sectors are expected to be negatively impacted. Lack of water and high prices of energy will both hinder the economic growth and employment rates adding further stress on the current high unemployment percentage specially among youth. Need for Green Economy To get out of this … Continue reading →

6 Tools And Products For Your Industrial Business

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Commercial businesses sell tangible goods such as airplanes, vehicles, roofing materials, and more. Their price usually depends on their quality. Industrial businesses work differently. Instead of selling the final product, an industrial business supplies other companies with the goods necessary for production, such as raw materials, manufacturing parts, etc. What makes a commercial business unique is their take on innovation, but when it comes to industrial businesses, the company that supplies the highest-quality materials at the fastest rate will stand out while others are left behind. Unfortunately, production isn’t a joke, and it’s difficult to improve your current production efficiency … Continue reading →

Corporate Shared Value: Trends in the Corporate World

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What if businesses could both make money and do good through the same actions? Businesses leaders who subscribe to the idea of corporate shared value believe they can. Many proponents even say it redefines and revitalizes capitalism. Michael Porter, a professor at Harvard Business School, and Mark Kramer, managing director of the global social impact consulting firm FSG, kicked off the corporate shared value trend in 2011 with an article in Harvard Business Review. Corporate Shared Value (or Shared Value) is a new generation business thinking which enhances the competitive position of the company while at the same time advances … Continue reading →

6 Ways Natural Disasters Can Affect Businesses

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Natural disasters are catastrophic events that result from processes that occur without human intervention. These adverse events include avalanches, landslides, earthquakes, and volcanic eruptions. Floods, tsunamis, blizzards, and wildfires belong to this category as well. It is worth noting that the occurrence and intensity of natural disasters vary from country to country. Natural disasters have a significant impact on the economy and the businesses in more ways than one. Read on to know more about the impact of natural disasters on businesses: 1. Supply Chain Disruptions Efficient and reliable supply chains are critical to the success of a company. For … Continue reading →

Reasons to Green Your Business in the Middle East

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With growing awareness among consumers for eco-friendly products, it is becoming highly important for businesses in the Middle East to adopt and implement green strategies. It is not only the requirement of customers but also compliance to regulations and reduction in operating costs that drive the implementation of environment-friendly methods in business. Corporate social responsibility (or CSR) is now driven by pollution prevention, energy efficiency, eco-friendly design, and industrial ecology across all industrial sectors. Components of a Green Business A green business appears to be an expensive and cumbersome process. On the contrary it is quite easy to have a green … Continue reading →

Top Sustainability Trends in Europe

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Sustainability is a global issue, but ecosystems, economies and other factors vary from place to place. While trends that prove successful in one area will likely eventually spread to others, different regions may be at different places at different times. In this post, we’ll focus on Europe. What trends are taking hold there? And which will spread to the Middle East? Sustainability Driving Revenue Growth While sustainability was at first often seen as a corporate responsibility and PR move, today it’s an integral part of business plans. It serves as a major competitive advantage and drives increases in revenue. In … Continue reading →

3 Financial Benefits of Running a Green Operation

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While it’s true that the first goal of going green with a business should be to make a positive impact on the environment, we would be lying to ourselves if we didn’t admit that there’s a major financial component to it. Many people will simply refuse to buy from a company that’s environmentally irresponsible. On the other hand, being eco-friendly can never be a bad thing. This is why all businesses should consider going green if they want to increase their bottom line. Here are some of the main financial benefits of running a green operation. 1. Lower Utility Costs … Continue reading →

Buying and Trading Gems in the Middle East – A Brief Guide for Beginners

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Ever felt the pull to dive into the glittering world of gem trading? If yes, you probably aim to explore this shiny universe in the Middle East. But before scaling those jewel-capped peaks, you’ll need some sherpa-level guidance. The good news is that this article will lay down a sparkling path that leads you from “huh?” to “heck yeah!” on begging and bargaining for those precious stones in the Middle East. Do Your Homework Before you dive into the sparkling pool of Middle Eastern gems, the first thing to do is to sharpen your smarts. Swipe through info on sapphires … Continue reading →