السعي نحو الاستدامة: جهود القطاع الخاص في منطقة الشرق الأوسط وشمال افريقيا

على الرغم من أن مسؤولية الدفع باتجاه الاستدامة غالباً ما تناط بالحكومات، إلا أنه لا يمكن تحقيقها بدون تعاون هادف وجاد واستعداد حقيقي من قبل القطاع الخاص، والذي يقع على عاتقه بصفته جزءا اساسيا من المشهد، مسؤولية توفير التمويل اللازم للمنظومة ككل، والاستثمار في البحث والتطوير والمساهمة في نشر التقنيات الحديثة وتسهيل تبادل البيانات بالإضافة إلى توسيع آفاق التعاون الدولي. العائد على الاستثمار: القطاع الخاص يتوجه للبيئة اختزلت العديد من الشركات جهودها لاعتماد نهج الاستدامة على شكل تبرعات وجهود رمزية، غير أن مفهوم العائد على الاستثمار لم يعد يقتصر على الارباح المالية كما يشير العديد من الباحثين، وإنما أصبح من … Continue reading

Marketing Tips for Solar Business Website

Can you name well-known brands that do not have well-designed and professional websites? Probably not, because websites serve as powerful marketing tools for brands and successful businesses recognize its pivotal role. Regardless of your business type, you cannot underestimate the importance of a website. However, building a website may seem challenging, so we have prepared a comprehensive guide to assist you every step of the way. In particular, we will focus on online platforms’ importance for a solar panel business and provide valuable tips to help you create a unique and compelling website that can drive your business forward. Optimize … Continue reading

The Risks of Renewable Energy Business: Managing Your Business

The demand for renewable energy businesses is on the rise, making it an attractive sector for many entrepreneurs. However, if you want to start a business in this field, you need to consider some basic risks and navigate them at an early stage. In this guide, we will take a closer look at the risks you can face and discuss approaches for addressing them. Differentiate Yourself From Competitors Probably the first and foremost thing you need to do is overcome fear of failure in business. Starting a new business can be overwhelming, as it presents various risks, but with the … Continue reading

How to Conduct Customer Satisfaction Surveys for Solar Business

Begin by setting clear objectives for your survey. Whether setting overall satisfaction, identifying areas for improvement, or calculating interest in new services, defining your goals will shape the survey structure. It is always important to try your best and engage more people in your surveys; if you have a clear message and objective, you can easily succeed. Create Targeted Questions Design questions that specifically address aspects relevant to the solar business. Ask about the installation process, system performance, energy savings, and client service. Make questions to extract actionable feedback. You can use free online survey maker software and create your … Continue reading

Why You Need Logistics Services for the Solar Business

In today’s innovative world, the demand for sustainable energy solutions is constantly growing. Investing in this business can be highly beneficial. However, before starting your journey toward implementing a successful sustainable energy project, there are some vital steps you need to consider. One of them is the procurement of skilled project logistics services. In this article, we will delve into the significance of logistics services within the solar industry. Additionally, we will explore some steps to improve them. Pivotal Role of Logistics Services in Solar Business Logistics services serve as bridges between businesses and their customers. They assist with the … Continue reading

Matthew Stone: Teysha Technologies Partners with the Kind Planet Company

In August 2020, Teysha Technologies announced that it was to enter into partnership with the Kind Planet Company, providing the skincare company with biodegradable lids for its new organic skincare range. Teysha Technologies has pioneered a second-generation bioplastic, developing patented technology as part of its mission to revolutionise the global packaging market. As Matthew Stone, Teysha Technologies’ Managing Director explained, an estimated eight million plastic items find their ways into the world’s seas and waterways every day. Teysha Technologies aims to help reduce global plastic waste, offering manufacturers biodegradable alternatives produced from sustainable materials. The Kind Planet Company supports marginalised … Continue reading

كيف يمكن للمؤسسات أن تكون أكثر صداقة للبيئة؟

إن المعدل الذي يؤثر به تغير المناخ على العالم مثير للقلق، وكما أن للأفراد والحكومات دوراً رئيسية في مكافحة هذه القضية، فأيضاً هنالك للمؤسسات دوراً فاعلاً. فكيف يمكن للشركات أن تصبح أكثر صداقة للبيئة؟ تستطيع هذه المؤسسات الوصول لذلك من خلال الاستراتيجيات والمبادرات التي تقلل من بصمتها البيئية.  سيقدم لك هذا الدليل بعض الأساليب الفعالة والحيوية التي تساعد الشركات على أن تصبح صديقة للبيئة. لتعلم المزيد يرجى قراءة ما يلي. الوسائل  الرئيسية التي تُمكّن الشركات لتصبح صديقة للبيئة إن الشركات التي تحاول ان تصبح صديقة للبيئة، تستطيع الحصول على الدعم من العملاء ذوي الوعي البيئي وفيما يلي بعض النصائح المفيدة: … Continue reading

How Can Companies Be More Environmentally-Friendly?

The rate at which climate change is affecting the world is very alarming. While individuals and governments have key roles to fight this issue, companies also have a vital role. Companies can become more environmentally-friendly through strategies and initiatives that reduce their ecological footprint. This guide will offer you some vital methods businesses can use. Keep reading to learn more: Key Approaches Companies Can Use to Become Eco-friendly Companies that encourage eco-friendly ways of doing business always get patronage from environmentally-conscious customers. Below are a few tips. 1. Energy efficiency Implementing energy-efficient technologies and practices can significantly reduce a company’s … Continue reading

CSR Perspectives for the Middle East

Corporate Social Responsibility has moved beyond philanthropy, and is rapidly undergoing integration into the company’s core business strategy. However, in the Middle East, we can find companies that are still perceiving CSR as philanthropy and yet to view it as a “core business strategy “. Is it because of the culture and religion that we should give to the poor (Zakat or charity) so they consider it as their CSR? Should it be obligatory so companies will start thinking about CSR more strategically? Over the past few years, the interest has literally exploded in regional media and business community with … Continue reading

Green SMEs in Middle East: Obstacles and Challenges

With ‘green’ being the buzzword across all industries, greening of the business sector and development of green skills has assumed greater importance all over the world, and Middle East is no exception. Small and medium-sized enterprises (SMEs) operating in eco-design, green architecture, renewable energy, energy efficiency and sustainability are spearheading the transition to green economy across a wide range of industries. Green SME sector in the Middle East has been growing steadily, albeit at a slower pace than anticipated. Regulations One of the major obstacles in the progress of green SMEs in the Middle East the has been poorly-designed regulation. According … Continue reading

How PPAs are Helping Businesses Fulfil Their Environmental Pledges

In recent years, businesses around the world have been making significant strides towards sustainability and reducing their environmental impact. One crucial tool that has emerged to support these efforts is the Power Purchase Agreement (PPA). PPAs have become increasingly important for businesses looking to fulfil their environmental pledges by procuring renewable energy. In this blog post, we will explore what a PPA is, delve into the concept of virtual PPAs, and discuss how these agreements are helping businesses make a positive environmental impact. Understanding PPAs and Virtual PPAs A Power Purchase Agreement (PPA) is a contract between an energy buyer … Continue reading

الاقتصاد الاخضر في الأردن..حاجة وخيار استراتيجي

أثار الركود المالي العالمي نقاشا جادا بين العديد من البلدان حول الكشف عن أسباب الفشل وابتكار حلول معقولة. لقد بات البحث عن نمو اقتصادي “تحولي” أمرا مألوفا جدا في الوقت الحاضر، حيث الطاقة النظيفة والاستثمارات الخضراء تتصدران الواجهة كحل لمستقبل أفضل. وفي البلدان التي توجد في قلب التغيير بالعالم العربي، جلب “الربيع” الشهير نكهة مختلفة إلى التغيير والإصلاح المنشودين. ففي الأردن، يشكل الاهتمام بقضية الاستدامة (سواء بيئية أو اجتماعية) حاجة وأيضا خيارا استراتيجيا. ولأن الموارد الطبيعية محدودة جدا والطلب متزايد، فإن استجابة الدولة لاحتياجات المواطنين والبيئة ليست مجرد التزام سياسي، بل علامة فارقة لم تستغل بعد من شأنها أن تجعل … Continue reading