Category Archives: Business

CSR Perspectives for the Middle East

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Corporate Social Responsibility has moved beyond philanthropy, and is rapidly undergoing integration into the company’s core business strategy. However, in the Middle East, we can find companies that are still perceiving CSR as philanthropy and yet to view it as a “core business strategy “. Is it because of the culture and religion that we should give to the poor (Zakat or charity) so they consider it as their CSR? Should it be obligatory so companies will start thinking about CSR more strategically? Over the past few years, the interest has literally exploded in regional media and business community with … Continue reading →

Building Consumer Trust: Why Responsible Businesses Should Take Online Feedback Seriously

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In an era where environmental sustainability, equity, and ethical corporate governance heavily influence consumer purchasing decisions and brand loyalty, public trust has become a company’s most vital commercial currency. Modern conscious consumers no longer judge organizations solely by their promotional products or polished marketing campaigns. Instead, they closely examine how transparently a brand operates, how ethically it treats workers, and how respectfully it engages with the broader global community. Consequently, online customer feedback is no longer just a superficial digital marketing metric for social media managers to monitor in passing. For responsible and forward-thinking enterprises, customer feedback serves as a … Continue reading →

How AI is Helping Sustainable Businesses Build Smarter Go-to-Market Strategies

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A sustainable business today may already boast of having a powerful green solution, yet they still struggle to reach its target customers. In the same way, according to the International Energy Agency, clean energy investment continues to grow worldwide, yet companies still face challenges turning their innovative projects along this line into market adoption. So instead of relying on broad campaigns now, you can use artificial intelligence to understand demand, identify promising markets, and build go-to-market (GTM) strategies that create measurable environmental and business impact to keep up. AI Turns Environmental Data Into Better Market Decisions Many sustainable businesses often … Continue reading →

Green SMEs in Middle East: Key Challenges

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With ‘green’ being the buzzword across all industries, greening of the business sector and development of green skills has assumed greater importance all over the world, and Middle East is no exception. Small and medium-sized enterprises (SMEs) operating in eco-design, green architecture, renewable energy, energy efficiency and sustainability are spearheading the transition to green economy across a wide range of industries. Green SME sector in the Middle East has been growing steadily, albeit at a slower pace than anticipated.   Regulations One of the major obstacles in the progress of green SMEs in the Middle East the has been poorly-designed regulation. … Continue reading →

How to Write a Sustainability Report That Doesn’t Sound Like Every Other Company

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Every sustainability report reads the same. Same buzzwords. Same stock photos of wind turbines. Same vague promises about “driving positive change” and “empowering communities.” If your company’s report reads like every other PDF gathering dust in a downloads folder, you’re not just boring your stakeholders. You’re wasting a real chance to build trust. Good sustainability report writing isn’t about copying the format everyone else uses. It’s about making choices that reflect what your company actually does, in language that sounds like a human wrote it. This guide walks you through how to approach sustainability report writing so your document stands … Continue reading →

How PPAs are Helping Businesses Fulfil Their Environmental Pledges

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In recent years, businesses around the world have been making significant strides towards sustainability and reducing their environmental impact. One crucial tool that has emerged to support these efforts is the Power Purchase Agreement (PPA). PPAs have become increasingly important for businesses looking to fulfil their environmental pledges by procuring renewable energy. In this blog post, we will explore what a PPA is, delve into the concept of virtual PPAs, and discuss how these agreements are helping businesses make a positive environmental impact. What are PPAs and Virtual PPAs A Power Purchase Agreement (PPA) is a contract between an energy … Continue reading →

الاقتصاد الاخضر في الأردن..حاجة وخيار استراتيجي

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أثار الركود المالي العالمي نقاشا جادا بين العديد من البلدان حول الكشف عن أسباب الفشل وابتكار حلول معقولة. لقد بات البحث عن نمو اقتصادي “تحولي” أمرا مألوفا جدا في الوقت الحاضر، حيث الطاقة النظيفة والاستثمارات الخضراء تتصدران الواجهة كحل لمستقبل أفضل. وفي البلدان التي توجد في قلب التغيير بالعالم العربي، جلب “الربيع” الشهير نكهة مختلفة إلى التغيير والإصلاح المنشودين. ففي الأردن، يشكل الاهتمام بقضية الاستدامة (سواء بيئية أو اجتماعية) حاجة وأيضا خيارا استراتيجيا. ولأن الموارد الطبيعية محدودة جدا والطلب متزايد، فإن استجابة الدولة لاحتياجات المواطنين والبيئة ليست مجرد التزام سياسي، بل علامة فارقة لم تستغل بعد من شأنها أن تجعل … Continue reading →

Greenwashing Unveiled: Deception in the Name of Sustainability

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Greenwashing, the practice of misleading consumers through deceptive environmental claims, has become alarmingly prevalent in today’s marketplace. With companies eager to capitalise on the growing demand for sustainable products and services, they often resort to misleading tactics that undermine genuine sustainability efforts. As companies continue to employ vague and misleading labels, it is essential for the media to maintain its commitment to investigative reporting and consumer education. By providing accurate and reliable information, media outlets can empower consumers to make informed choices and encourage companies to adopt genuine sustainable practices. Continued media efforts are crucial in ensuring that greenwashing is … Continue reading →

What is Cash Flow Lending for Green Startups

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Every single day, there are dozens of eco-entrepreneurs pitching traditional banks only to discover that legacy commercial credit models remain completely blind to asset-light business structures. Traditional lending relies on real estate deeds or heavy factory machinery to back a business note, leaving software-driven climate firms and cleantech consultants stranded. Venture capital offers an alternative, but trading away equity to cover basic operational overhead eventually dilutes your vision and your control. Cash flow lending addresses this structural mismatch by evaluating your underwriting health strictly on trailing revenue velocity and historical bank deposit consistency rather than physical collateral. Unlocking Capital without … Continue reading →

Startup Ecosystems in the Era of the Knowledge Economy: Challenges, Best Practices, and International Models

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Innovative entrepreneurship has become a major driver of economic competitiveness, industrial diversification, and the creation of skilled jobs in the contemporary global economy. In a context marked by the acceleration of digital transformation, the rapid development of AI, and the transition toward a knowledge-based economy, startup ecosystems are now recognized as strategic instruments for sustainable growth. The Middle East and North Africa (MENA) region, historically dependent on natural resources and traditional economic models, is currently undergoing a gradual transformation toward economies increasingly driven by innovation and digital technologies. This evolution has been accompanied by the proliferation of incubators, investment funds, … Continue reading →

How Online Businesses Can Become More Environmentally Friendly

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You may assume that it’s only the factories and manufacturing units that need to worry about becoming environmentally sustainable and friendly, but in reality, almost every aspect of our life has the potential to be more cautious of releasing harmful elements into the environment or simply affecting it negatively. Recently, more and more research has been invested into how businesses can become environmentally friendly, even though they are completely hosted online. Online businesses have the potential to significantly reduce their environmental impact by adopting environmentally friendly practices. In this blog, we’re going to take a look at some of the … Continue reading →

How Businesses Can Become More Sustainable

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Due to the changing consumer perspectives across the world, sustainability is rapidly becoming a necessity in the business world. To give you an idea, about 66 percent of consumers don’t mind spending more on a product or service provided it is offered by a sustainable brand. Unfortunately, while a whopping 90 percent of corporations regard sustainability as a crucial part of business, only three-fifths of them have a sustainability strategy in place. This article presents tips on how businesses can become more sustainable in 2026 and beyond. 1. Setting Sustainability Goals The first step towards building a sustainable business is … Continue reading →