تعد ريادة المرأة للأعمال مصدرا مهما، لم يتم بعد استغلاله، في النمو الاقتصادي في جميع أنحاء العالم تقريبا. وعلى الصعيد العالمي، تسجل المرأة في منطقة الشرق الأوسط وشمال أفريقيا أدنى معدلات النشاط الريادي الإجمالي: فقط 4٪ من السكان. في حين ُتسجل أعلى المعدلات في أفريقيا جنوب الصحراء (27٪). متبوعة بأمريكا اللاتينية ومنطقة الكاريبي بمعدل (15 في المئة). أما بخصوص اقتصادات بلدان (بنما وتايلاند وغانا، والإكوادور، ونيجيريا، والمكسيك، وأوغندا)، فيتساوى فيها مستوى المرأة مع مستوى الرجل، أو قد يتعداه قليلا، في مجال ريادة المشاريع. و بالنسبة لبقية المناطق، فتشكل المرأة نسبة صغيرة من رواد المشاريع. الوضع الحالي ازداد مؤخرا الاهتمام بريادة … Continue reading →
The global financial recession triggered serious debate among many countries in revealing the causes behind failures and in innovating affordable solutions. Seeking “transformational” economic growth is very fashionable nowadays bringing to the front-line clean energy and green investments as keys for a better future. And for those countries at the heart of change in the Arab World, the famous “Spring” is bringing a different flavor to the aspired change and reform. In Jordan, attention to sustainability (whether environmental or social) is a need as well as a strategic choice. For a country with very limited natural resources and increasingly growing … Continue reading →
We speak to eight inspirational women from around the world to get their top tips on how to survive and thrive at work This week, we saw the return of Equal Pay Day in the UK, which serves as an important reminder of the gender pay gap that many women still experience. Despite the headway made toward gender parity over the years, progress is still slow. Holding a leadership position as a woman doesn’t come without its challenges. At Nexford, we’re fortunate enough to have an incredible team including fierce 🔥 women leaders. So, to support women across the globe, … Continue reading →
Women and the environment are closely interlinked, throughout history, different nations glorified women as powerful symbols of nature, and nature has always been given the female characteristics: care, reproduction and life-giving. Nevertheless, women’s involvement in the preservation of the environment has seldom been recognized and documented in the histories of several nations. One of the most significant phenomena in the last decades is recognition of women rights to achieve sustainable development; many international agreements reflected this recognition, including Rio Declaration in 1992, which stresses the point of the centrality of the full women participation to achieve environmental sustainability. The UN … Continue reading →
يقطن في منطقة الشرق الأوسط وشمال افريقيا اكثر من 350 مليون نسمة تجمعهم اللغة العربية كعامل مشترك. لا نزال نعاني حتى اليوم من قلة المحتوى العربي المتعلق بالتنمية المستدامة على الشبكة العنكبوتية خاصة ذلك المتمحور حول الأهداف العالمية للتنمية المستدامة والمبادرات والجهات المعنية بها. على الرغم من التحولات السياسية والاقتصادية والاجتماعية التي يمر بها سكان المنطقة وخاصة الشباب تحت سن الخامسة والعشرين والذين يشكلون أكثر من نصف عدد السكان، الا أنهم يعملون على الابتكار وادخال التغيير الايجابي الى مجتمعاتهم. أنه من الاهمية بمكان أن نعمل جميعا لدعم هذا التاثير الايجابي سواء بمعلومات ذات مصداقية أو بالترويج لقصص النجاح أو حتى … Continue reading →
مع انطلاق كلمة “البيئة” ككلمة رنانة على مستوى جميع الصناعات والقطاعات، فان اتساع مجال التحول الأخضر في قطاع الأعمال وتطوير مهارات العاملين فيه أصبح ذا أهمية على مستوى العالم، والشرق الاوسط ليس بمنأى عن هذا التطور. إن المؤسسات الصغيرة ومتوسطة الحجم التي تعمل في قطاع التصميم البيئي ، العمارة الخضراء، الطاقة المتجددة وكفاءة استخدام الطاقة، والاستدامة بشكل عام كلها تعمل على توجيه الدفة نحو نحو التحول إلى الاقتصاد الأخضر في شتى القطاعات. إن قطاع المؤسسات الصغيرة والمتوسطة الحجم العاملة في المجال البيئي في الشرق الأوسط ينمو بشكل مطرد وإن كان بسرعة أقل من المتوقع. الإطار التنظيمي ان من أكبر العقبات … Continue reading →
Few things compare to feeling the breeze run through your hair and being out on the open water with nothing but miles and miles of blue in your line of vision. As one of the least discovered places on planet earth, the oceans are an amazing territory for starting your own business. Running a marine business is a career path worth adventuring, but requires plenty of attention to detail. Whether you’re running a marina or a boat charter, keeping these key tips in mind will better your business management and optimize all your profit margins. 1. Keep it green As … Continue reading →
Several years ago, it was coal that brought a great deal of the progress needed in the rural areas. Much have changed over the years. With the advancement of energy technologies, going back to mining and processing coal no longer makes much sense. Politicians who promise to bring back coal-related jobs simply don’t have a grasp of reality. Advanced economies are already turning to renewable sources of energy and it makes sense for developing economies to do the same, unless they’re limited by urgency that they have nothing but cheaper fossil fuels to exploit. Of course, it’s not enough to … Continue reading →
The sales performance of your company should be improved for your business to grow. You could be having a great product and a great team but without making sales, your business will ultimately fail. For this reason, you need to come up with green marketing strategies that will help your business improve your sales performance. Some strategies have been formulated to help you accomplish that, and they include the following: Make sure you generate enough leads Generating leads is probably one of the most difficult processes of the sales process. Also, it is the first step in the process. As … Continue reading →
As an entrepreneur, you need an effective operations center, perhaps one or a few that you can call your office/s. This is where you’ll handle most if not all the aspects of your business. However, an office is more than just furniture, computers, equipment, and stationery. The effective office setup may vary widely depending on the kind of business you own or are setting up. Additionally, there are quite a number of core considerations that are crucial when establishing your office. If you guessed right, environmental health and eco-friendliness are some of the most important factors to consider these days, … Continue reading →
Through the jasmine-scented roads of L’weibdeh (Jordan) I navigated my way to Abeer Seikaly’s studio, an old house that resembles Jordan’s genuine and inspiring identity. Abeer Seikaly is a young Jordanian architect who has been featured on several global and local media platforms because of her innovation “Weaving a Home” that was shortlisted for the 2012 Lexus Design Award. Influence of Education and Local Knowledge Top architecture schools in the Arab world are heavily influenced by international trends in built environment and sustainability, and unfortunately Arabic reference material is largely ignored in teaching. The emerging thinking around built environment and its relationship … Continue reading →
As the person in charge of reducing my company’s environmental impact and maintaining our ISO 14K certification, I had to find a solution for the ever growing number of discarded mobile phones from our employees, partners and 30+ million customers! I explored almost every initiative related to e-waste management in Egypt. I participated in forums addressing the problem, attended meetings full of great ideas and intentions, met local and expat experts, participated in student competitions offering solutions and contacted overseas entities with great track record like Close The Gap, Umicore and Greencyc. Despite all of these resources, I couldn’t find … Continue reading →
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