Carta, a novel paper recycling initiative in Jordan, was launched when Najwan Al Masri noticed the increasing amount of paper wastes being generated at her home (especially when her son started to write and draw) and she thought “Why not to upcycle waste papers into beautiful Art and Crafts”. The thought developed to an idea which then grew into a project with careful research and study about how to make something unique and useful. Carta is trying to give paper recycling a new dimension of creativity, innovation and passion. EcoMENA talks to Najwan Al Masri, the Founder of Carta, to know … Continue reading →
Paper industry is considered as one of the world’s largest consumers of fossil fuels and biggest industrial polluter. The industry is criticized by environmental groups for being responsible for massive deforestation around the world. With the use of modern technology such as the printing press and the highly mechanised harvesting of wood, paper has become a cheap commodity. This has led to a high level of consumption and waste. Worldwide consumption of paper has risen by 400% in the past 40 years, with 35% of harvested trees being used for paper manufacture. Paper wastes constitute as much as one-fourth of … Continue reading →
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