All You Need to Know About Sustainability in the Supply Chain

The sustainability industry, in recent years, has evolved to include almost all areas of business processes. Due to the dramatic strides sustainability has made and its holistic nature, it is understandable that the two most apparent areas, the environment and society, would receive much of our attention.  There has been a lack of concern for the area of the economy and alignment with business needs.  Moreover, it has not been used enough as a mechanism to enhance the supply chain or product value. Lately, business leaders are learning to see substantial benefits and profitability beyond “green initiatives” by giving back time … Continue reading

How Businesses Can Become More Sustainable by 2025

Due to the changing consumer perspectives across the world, sustainability is rapidly becoming a necessity in the business world. To give you an idea, about 66 percent of consumers don’t mind spending more on a product or service provided it is offered by a sustainable brand. Unfortunately, while a whopping 90 percent of corporations regard sustainability as a crucial part of business, only three-fifths of them have a sustainability strategy in place. This article presents tips on how businesses can become more sustainable by 2025. 1. Setting Sustainability Goals The first step towards building a sustainable business is to set … Continue reading

The Need for Sustainability Communication in the Middle East

Environmental and sustainability awareness has been around in the society for quite some time now; and buzzwords like ‘ecofriendly’, ‘green’ and ‘sustainable’ seem to be omnipresent. In spite of the proliferation of these eco-buzzwords, the state of sustainability communications remains poor and lacking in authenticity. This poor state of sustainable communication, aided by insufficient focus on authenticity, further allows unscrupulous organizations to ‘green wash’ their business or products. The ‘greenwashing’, coupled with a lack of environmental knowledge on the consumer side engenders confused consumers who either despise any of the green eco-buzzwords or blindly accept green-washing as true sustainability. Currently, sustainability … Continue reading

إستراتيجيات الحفاظ على المياه في الشرق الأوسط

للتعامل مع تحديات إدارة المياه العذبة في الشرق الأوسط , لابد من إحداث توازن بين مخزون المياه الموجود و حجم الطلب . وهذا التوازن ممكن أن يحقق من خلال توظيف إستراتيجيات تزيد من كفاءة المياه و الحفاظ عليها . استراتيجيات حفظ المياه في الشرق الأوسط تتضمن التقليل قدر الإمكان من إستخدام المخزون المائي القابل للنقل , إيجاد مصادر مياه بديلة للإستعمالات المتعددة و زيادة كفاءة استخدام المياه من معدات و تجهيزات مناسبة . الإستراتيجيات الفعالة بالإضافة إلى مراقبة المياه التي تتعقب عملية استخدامها  و تحديد المشاكل , ممكن أن تخفض الإستهلاك الداخلي و الخارجي للمياه بشكل ملحوظ في الدول التي تعاني … Continue reading

Building Businesses with Purpose: Social Entrepreneurship

Although profit margins often dominate business discussions, a new wave of entrepreneurs is emerging, driven not only by financial success but by a deeper sense of purpose. Social entrepreneurship has taken root as a powerful means of positive change, emphasizing a fusion of profit-making with social impact. In this article, we delve into the key characteristics of social entrepreneurship. So, let’s explore how the business landscape is being reshaped by enterprises built with purpose. Defining Social Entrepreneurship At its core, social entrepreneurship is about creating sustainable and scalable solutions to address pressing social and environmental challenges. Unlike traditional entrepreneurship solely … Continue reading

أحسن تدابير لتوفير الطاقة

الطلب المتزايد على الطاقة يضيف إلى الضغط على احتياطيات الطاقة المحدودة لكوكبنا. هذا يؤدي إلى استنزاف سريع لهذه الموارد ، مما يجعل المرء يفكر في مسألة خطيرة – إذا استمر هذا ، كيف سيكون مستقبلنا؟ ليس بالضرورة أن تكون الصورة قاتمة. على الرغم من صحة هذا ، إلا أنه لا يمكننا عكس الضرر الذي ألحق بالفعل ، ولكن يمكننا بالتأكيد اتخاذ موقف لتحسين الأمور. يمكنك توفير الطاقة إما عن طريق إجراء تعديلات صغيرة على عاداتك اليومية أو عن طريق إجراء تحسينات واسعة في بنية المنزل وفي داخله. في هذه العملية ، لن توفر الكثير من المال فحسب ، بل ستحمي … Continue reading

A Message on World Water Day

Water is the major driving force of sustainable development. World Water Day aims to increase people’s awareness of the water’s importance in all aspects of life and focus on its judicious use and sustainable management. In 1993, the United Nations General Assembly designated 22 March as the first World Water Day (WWD). Since then the WWD is celebrated to draw wider public attention to the importance of water for mankind. Globally the day is celebrated to focus attention on water conservation, carrying out appropriate concrete measures and implementing the UN recommendations at individual, local and national level. WWD is a global day … Continue reading

An Ecological Model for Wadi Arabah

The Wadi Arabah region is an extremely arid valley in Jordan characterized by hot climate, meager annual rainfall, high evaporation rate and limited water resources. The arid desert creates several challenges to extracting and managing water in this region thus hampering the development of agricultural, domestic, and industrial sectors in the valley. The casual attitude towards water management in the region highlights the need for additional consideration to the hydrological and geographical realities of the area. Agriculture accounts for the largest water consumption, especially in summer. In arid land with high evaporation rates, negative agricultural practices may lead to reduced … Continue reading

Water Security in the Arab World

Water availability in the Arab region is a critical issue as the region has 5 percent of the world’s population having access to merely 1 percent of the world’s total water resources. According to United Nations estimates, around 12 Arab countries suffer from severe water shortages. The per capita availability of renewable water resources is less than 500 m3 per year. In order to resolve this critical situation, many projects in the Arab Strategy for Water Security (2010-2030) support efficient management and sustainable use of water resources. Regional Water Scenario Agriculture accounts for 85 percent of total fresh water consumption in the … Continue reading

Finance for Green Entrepreneurs, Start-ups, and SMEs: Perspectives for Jordan

Jordan is one of the most water scarce countries in the world where resources are far below the water poverty line which is 1000 m3 per capita per year. Adding to water scarcity, energy availability is another challenge where 96% of the demand is imported from outside.  Due to climate change, both water and energy sectors are expected to be negatively impacted. Lack of water and high prices of energy will both hinder the economic growth and employment rates adding further stress on the current high unemployment percentage specially among youth. Need for Green Economy To get out of this … Continue reading

The Significance of Domestic Water Conservation

The Middle East region is plagued by water scarcity and water management issues. Despite heavy investment in the water sector, water management remains a serious economic and environmental issue throughout the region. Overconsumption of water is a serious issue as per capita use of water in most of the Middle Eastern countries is several times more water than the global average. For example, on an average each UAE and Saudi Arabian resident consume 550 liters and 250 liters of water per day respectively. On the other hand, per capita water consumption in United Kingdom and Germany is 150 liters and … Continue reading

حماية البيئة هدف إستراتيجي في رؤية السعودية 2030

لعقود مضت وصمت أنماط الإستهلاك السائدة آنذاك بغير المستدامة (الإستهلاك المفرط في إنتاج وإستهلاك السلع والخدمات على حساب الإستنزاف الجائر للموارد الطبيعية و حقوق الأجيال القادمة)، فقد فرضت التحولات الاقتصادية والاجتماعية و البيئية ضغطا على الدول لإعتماد أنظمة تنموية وإقتصادية حديثة تراعي تحقيق التوازن بين الحفاظ على الموارد الطبيعية و تعزيز النمو الاقتصادي على نحو مستدام. ولذلك تعمل المملكة العربية السعودية في تشكيل سياساتها على النحو الذي يحمي ثروتها النفطية، ويحسن من كفاءة إستهلاكها للطاقة ويدعم إستخدم المزيج الأمثل للطاقة الذي يشمل الإستفادة من الموارد الطبيعية المتجددة (تذكر الرؤيا إمكانية السعودية في توليد الطاقة من الطاقة الشمسية وطاقة الرياح بحوالي … Continue reading