Category Archives: Business

How to Make LinkedIn Your Top Social Media B2B Marketing Platform

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A large professional network of contacts — LinkedIn — is undeservedly deprived of the attention of many companies. We are ready to reveal the advantages of this social network for you and prove that competent promotion on LinkedIn is effective. Here, you can focus on the texts and use free templates to increase the efficiency of your promotion company. Let us discover useful details on how to make this platform your top priority for marketing purposes and get fascinating results. Why is it reasonable to join LinkedIn? There are different reasons to join LinkedIn but at least five of them … Continue reading →

8 Top Tips to Support Women Leaders

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Despite the headway made toward gender parity over the years, progress is still slow. Holding a leadership position as a woman doesn’t come without its challenges. We speak to eight inspirational women from around the world to get their top tips on how to survive and thrive at work. At Nexford, we’re fortunate enough to have an incredible team including fierce 🔥 women leaders. So, to support women across the globe, we asked eight of them for their tips on succeeding in your career. 1. Network with other women “Networking in any industry is important especially in today’s job market. … Continue reading →

How To Set Up Your Online Store: 5 Sustainability Criterion

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Market enthusiasts have rightly said not everyone possesses the art of running a business but if you think you can be the one, the recent craze of online shopping has made it easier for you. Now setting up a business does not cost you your lifetime wealth, time, or even test your technical expertise. A recent marketing survey has shown that around 17.2% of the retail sales are composed of eCommerce selling accounts whereas online shopping in itself is expanding at the rate of 13.7%. So if you are looking for any motivation on how to set up an online … Continue reading →

دور الشركات الناشئة في التعافي المستدام في منطقة الشرق الأوسط وشمال إفريقيا

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أوشكت العديد من الشركات على الانهيار بسبب جائحة كورونا. في عالم ريادة الأعمال، تجد العديد من الشركات الناشئة والتي لا تمتلك شبكة أمان اجتماعي نفسها فجأة معتمدة كليًا على مدخراتها. وحيث يركز العالم الآن على مرحلة التعافي من آثار الجائحة، يدرك أصحاب الأعمال أهمية بناء نماذج عمل وهياكل أكثر مرونة ومنعة لمواجهة أزمات مشابهة ولتجنب أي صدمات اقتصادية. التكيف مع الواقع الجديد تسعى الشركات الناشئة الخضراء إلى تطوير حلول مبتكرة تهدف إلى استغلال النفايات أو إعادة استخدامها، وتقليل تكاليف التصنيع، وتخفيف الضغط على نظامنا البيئي الطبيعي وموارده. علمتنا جائحة كورونا كذلك أهمية الاستعانة بسلاسل الامداد المحلية أينما كان ذلك ممكنًا، … Continue reading →

9 Ways to Make an Eco-Friendly Company Culture

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It’s a key time for a lot of businesses right now to capitalize on being more eco-friendly and sustainable in how they do things. People are increasingly concerned about the effects of climate change, and working toward increased sustainability attracts not only customers but also potential talent as well. Advantages of an eco-friendlier approach to business include reducing your costs, building your reputation for corporate responsibility, and perhaps even qualifying for government subsidies. Building an eco-friendly company culture should be your starting point because it’s your corporate culture that sets the tone for everything else you do. The following are … Continue reading →

5 Tips For Making Your Business Operations Sustainable

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The Earth’s condition is getting much worse than in previous decades; weather patterns are changing, temperatures are rising, the ozone layer is depleting, and polar ice caps are melting. Thus, the call for sustainable operations has become a high-level priority for many businesses. Implementing sustainability in business operations offers many benefits. Aside from having a good conscience from observing environmentally-friendly practices, many people may also appreciate the goodness you’re spreading by producing long-lasting, eco-friendly, and recyclable goods. They’ll support your business, purchase your products, and help your brand grow. On top of that, going sustainable also helps you minimize your … Continue reading →

How Small Companies Can Influence Environment Protection

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A business can have a tremendous impact on the environment despite its size. As a small business, you have a key role to play on how to decrease pollution and green your business. Depending on the size of your business you can change how goods are procured or manufactured. Moreover, technology can decrease the use of non-renewable sources of energy. Every effort, no matter how small can have a positive impact on the environment. Nowadays, there are many sustainable ways of manufacturing goods. If this is incorporated into business ideas, it could have an immense impact on the environment. Pollution … Continue reading →

Green Marketing: How To Improve Your Sales Performance

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The sales performance of your company should be improved for your business to grow. Whether you are trying to increase your LinkedIn connections or other social connections, building connections is vital in every business. You could be having a great product and a great team but without making sales, your business will ultimately fail. For this reason, you need to come up with green marketing strategies that will help your business improve your sales performance. Some strategies have been formulated to help you accomplish that, and they include the following: 1. Make sure you generate enough leads Generating leads is probably one of … Continue reading →

6 Tips for Running a Marine Business

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Few things compare to feeling the breeze run through your hair and being out on the open water with nothing but miles and miles of blue in your line of vision. As one of the least discovered places on planet earth, the oceans are an amazing territory for starting your own business. Running a marine business is a career path worth adventuring, but requires plenty of attention to detail. Whether you’re running a marina or a boat charter, keeping these key tips in mind will better your business management and optimize all your profit margins. 1. Keep it green As … Continue reading →

Ways to Make Your Business Eco-Friendly

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People are becoming more conscious of the effect of global warming and are thus finding ways to help in preserving the environment. Even companies in various fields do their share by going green. If your business has not adopted some measures or strategies to become more eco-friendly yet, it’s time that you consider this step. There are several benefits that you can get, including the following: Do your part in saving the environment. Improve your brand as more clients prefer businesses that support a good cause. Attract the right employees as they also tend to choose companies that care for … Continue reading →

Greening Your Business – Why and How

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With growing awareness among consumers for eco-friendly products, it is becoming highly important for businesses in the Middle East to adopt and implement green strategies. It is not only the requirement of customers but also compliance to regulations and reduction in operating costs that drive the implementation of environment-friendly methods in business. Corporate social responsibility (or CSR) is now driven by pollution prevention, energy efficiency, eco-friendly design, and industrial ecology across all industrial sectors. Components of a Green Business A green business appears to be an expensive and cumbersome process. On the contrary it is quite easy to have a green … Continue reading →

6 Environmental Tips to Consider While Establishing Your Office

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As an entrepreneur, you need an effective operations center, perhaps one or a few that you can call your office/s. This is where you’ll handle most if not all the aspects of your business. However, an office is more than just furniture, computers, equipment, and stationery. The effective office setup may vary widely depending on the kind of business you own or are setting up. Additionally, there are quite a number of core considerations that are crucial when establishing your office. If you guessed right, environmental health and eco-friendliness are some of the most important factors to consider these days, … Continue reading →