Greenwashing Unveiled: Deception in the Name of Sustainability

Greenwashing, the practice of misleading consumers through deceptive environmental claims, has become alarmingly prevalent in today’s marketplace. With companies eager to capitalise on the growing demand for sustainable products and services, they often resort to misleading tactics that undermine genuine sustainability efforts. As companies continue to employ vague and misleading labels, it is essential for the media to maintain its commitment to investigative reporting and consumer education. By providing accurate and reliable information, media outlets can empower consumers to make informed choices and encourage companies to adopt genuine sustainable practices. Continued media efforts are crucial in ensuring that greenwashing is … Continue reading

Circular Economy: How to Create Sustainability and Active Presence for Companies?

Patagonia, an American company, has launched a program called “Worn Wear” to promote its sustainable approach. The initiative encourages customers to repair or reuse their clothing instead of buying new pieces, by providing spare parts for clothes that need repair. Additionally, the company offers a special program for customers through its website, where they can send in their used Patagonia clothing and exchange it for points that can be used to purchase new items. The company also provides important tips for caring for and repairing clothes, as well as offering some used products for sale. Of course, there are several … Continue reading

How Websites and Online Businesses Can Become More Environmentally Friendly

You may assume that it’s only the factories and manufacturing units that need to worry about becoming environmentally sustainable and friendly, but in reality, almost every aspect of our life has the potential to be more cautious of releasing harmful elements into the environment or simply affecting it negatively. Recently, more and more research has been invested into how businesses can become environmentally friendly, even though they are completely hosted online. Websites and online businesses have the potential to significantly reduce their environmental impact by adopting environmentally friendly practices. In this blog, we’re going to take a look at some … Continue reading

How to Make Sustainable Commercial Choices and Reduce Your Carbon Footprint

The importance of reducing a company’s carbon footprint has increased as environmental sustainability has gained popularity. The total emissions, expressed in carbon dioxide equivalent (CO2e) units, produced by a company’s operations, directly and indirectly, are referred to as the carbon footprint. More information about this topic is provided below. It has been demonstrated that carbon pricing does not impede economic growth but instead sends a loud and clear message to firms, industries, and consumers to switch to greener energy sources. This conclusion is based on data from 70 national and subnational governments that have previously implemented carbon pricing.   Establish … Continue reading

5 Tips for Starting and Growing an Environmentally-friendly Business

It is fantastic that there is currently a big surge in companies becoming more environmentally aware and introducing sustainable and eco-friendly policies. And more and more startups are choosing to focus on being as green as possible. If you are considering starting your own environmentally-friendly business, you can help to save the planet while also potentially creating high levels of revenue. But before you decide to launch your green company, make sure you take note of the following five helpful tips. 1. Determine the Type of Business You Want to Launch and the Opportunities for Making it Green The first … Continue reading

How Businesses Can Reduce Paper Use

As a business owner, ensure environmental friendliness in all aspects of your business dealings. And one aspect of that is the reduction of paper usage. Reducing paper usage is an effective way to promote sustainability and a healthy environment. Everyone would want to save money and the planet at the same time. With a paperless office yet to be achieved, there are ways you can use less paper in your business. Here are ways businesses can ensure less paper usage: 1. Using Email And Internet Faxing To reduce paper use, replace traditional paper communication with electronic communication. Instead of using … Continue reading

4 Quick Ways to Reduce E-Waste in Your Small Business

The issue of e-waste is one we all need to face up to, and small businesses are in a position to do more to help the environment and also reduce costs in this context. If you’re looking for a fresh approach to minimizing e-waste in a flash, here are some tips to consider following in your own organization. 1. Donate Old Equipment If you own a small business, chances are there’s an abundance of unused tech lying around. Don’t let these items go to waste – donate them instead. You can give away any gently used equipment like desktop computers, … Continue reading

How Do I Know What Method Of Shipment Is Best For Me?

When it comes to cargo, selecting the right method of shipment can be challenging. Considering the perilous situations your goods may have to go through, you need to be cautious when picking the appropriate mode of transport to ensure safe and timely freight delivery. With so many options available, it can take time to determine which one is best for your particular situation. To help you make the best decision, here are some tips on knowing which shipment method is the best for you. Type of Goods Start by considering what type of goods you are shipping. Different shipping methods … Continue reading

Women Entrepreneurship in MENA: An Analysis

Women entrepreneurship is an important unexploited source of economic growth in almost all parts of the world. Unfortunately women in MENA have the lowest rates of Total Entrepreneurial Activity (TEA) at merely 4% of the population. The highest rates, globally, are in sub-Saharan Africa, at 27%. Latin American and Caribbean economies also show high levels (15 percent). In just seven economies (Panama, Thailand, Ghana, Ecuador, Nigeria, Mexico, and Uganda), women had equal or slightly higher levels of entrepreneurship than men. For the rest, women represented a smaller share of the entrepreneur population. Current Situation The recent interest in women entrepreneurship in the Middle … Continue reading

3 Eco-Friendly Conference Giveaway Ideas For Your Next Business Event

For many years, giveaways have been an essential part of business events. These gifts have become a tool for increasing brand awareness. These items help in drawing attention to your company. In today’s fast-paced world, where businesses are always looking for ways to improve their reputation, eco-friendliness has become one of the key elements in the success of any business event or conference. Businesses are now more aware of their environmental impact and are taking steps to reduce it. This is why eco-friendly conference giveaways have become so important. Ensuring that your giveaways will not have a negative environmental effect … Continue reading

How to Make LinkedIn Your Top Social Media B2B Marketing Platform

A large professional network of contacts — LinkedIn — is undeservedly deprived of the attention of many companies. We are ready to reveal the advantages of this social network for you and prove that competent promotion on LinkedIn is effective. Here, you can focus on the texts and use free templates to increase the efficiency of your promotion company. Let us discover useful details on how to make this platform your top priority for marketing purposes and get fascinating results. Why is it reasonable to join LinkedIn? There are different reasons to join LinkedIn but at least five of them … Continue reading

8 Top Tips to Support Women Leaders

Despite the headway made toward gender parity over the years, progress is still slow. Holding a leadership position as a woman doesn’t come without its challenges. We speak to eight inspirational women from around the world to get their top tips on how to survive and thrive at work. At Nexford, we’re fortunate enough to have an incredible team including fierce 🔥 women leaders. So, to support women across the globe, we asked eight of them for their tips on succeeding in your career. 1. Network with other women “Networking in any industry is important especially in today’s job market. … Continue reading