What if businesses could both make money and do good through the same actions? Businesses leaders who subscribe to the idea of corporate shared value believe they can. Many proponents even say it redefines and revitalizes capitalism. Michael Porter, a professor at Harvard Business School, and Mark Kramer, managing director of the global social impact consulting firm FSG, kicked off the corporate shared value trend in 2011 with an article in Harvard Business Review. Corporate Shared Value (or Shared Value) is a new generation business thinking which enhances the competitive position of the company while at the same time advances … Continue reading →
The sustainability industry, in recent years, has evolved to include almost all areas of business processes. Due to the dramatic strides sustainability has made and its holistic nature, it is understandable that the two most apparent areas, the environment and society, would receive much of our attention. There has been a lack of concern for the area of the economy and alignment with business needs. Moreover, it has not been used enough as a mechanism to enhance the supply chain or product value. Lately, business leaders are learning to see substantial benefits and profitability beyond “green initiatives” by giving back time … Continue reading →
Environmental and sustainability awareness has been around in the society for quite some time now; and buzzwords like ‘ecofriendly’, ‘green’ and ‘sustainable’ seem to be omnipresent. In spite of the proliferation of these eco-buzzwords, the state of sustainability communications remains poor and lacking in authenticity. This poor state of sustainable communication, aided by insufficient focus on authenticity, further allows unscrupulous organizations to ‘green wash’ their business or products. The ‘greenwashing’, coupled with a lack of environmental knowledge on the consumer side engenders confused consumers who either despise any of the green eco-buzzwords or blindly accept green-washing as true sustainability. Currently, sustainability … Continue reading →
Jordan is one of the most water scarce countries in the world where resources are far below the water poverty line which is 1000 m3 per capita per year. Adding to water scarcity, energy availability is another challenge where 96% of the demand is imported from outside. Due to climate change, both water and energy sectors are expected to be negatively impacted. Lack of water and high prices of energy will both hinder the economic growth and employment rates adding further stress on the current high unemployment percentage specially among youth. Need for Green Economy To get out of this … Continue reading →
Daily life has been made far more efficient, and glamorous, as technology improves at phenomenal rates. We are encouraged to go paperless, and drastically reduce waste from paper materials. However, technology has its own waste issues to deal with. Electronic waste (or e-waste), is the fastest growing waste stream, and its disposal is a major environmental concern in all parts of the world. When new technology does out with the old, our current model of disposing of ‘outdated’ technology is harming people, profits and most importantly, the planet. More than 50 million of tons of e-waste is generated globally and the quantity is rapidly … Continue reading →
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