About Amruta Kshemkalyani

Amruta Kshemkalyani, is an experienced sustainability professional and top sustainability influencer/advocate in UAE. While working in sustainable development field, she is also spreading environmental and sustainable living awareness in UAE through her blog www.sustainabilitytribe.com since 2009. She not just shares her professional knowledge but also shares her tried and tested sustainable living experiences on the blog. Sustainability Tribe is UAE’s only sustainable lifestyle blog which is educating people about sustainable living, sustainable tourism, green parenting and green consumerism. In 2016 she started less waste lifestyle and in 2017 she involved UAE residents in #ZerowasteUAE campaign, which has goal to reduce waste and increase demand of sustainable choices. Twitter @amrutant https://twitter.com/amrutant https://ae.linkedin.com/in/amrutakshemkalyanitavkar

The Need for Sustainability Communication in the Middle East

Environmental and sustainability awareness has been around in the society for quite some time now; and buzzwords like ‘ecofriendly’, ‘green’ and ‘sustainable’ seem to be omnipresent. In spite of the proliferation of these eco-buzzwords, the state of sustainability communications remains poor and lacking in authenticity. This poor state of sustainable communication, aided by insufficient focus on authenticity, further allows unscrupulous organizations to ‘green wash’ their business or products. The ‘greenwashing’, coupled with a lack of environmental knowledge on the consumer side engenders confused consumers who either despise any of the green eco-buzzwords or blindly accept green-washing as true sustainability. Currently, sustainability … Continue reading