Need of Sustainability Communication in the Middle East

Environmental and sustainability awareness has been around in the society for quite some time now; and buzzwords like ‘ecofriendly’, ‘green’ and ‘sustainable’ seem to be omnipresent. In spite of the proliferation of these eco-buzzwords, the state of sustainability communications remains poor and lacking in authenticity. This poor state of sustainable communication, aided by insufficient focus on authenticity, further allows unscrupulous organizations to ‘green wash’ their business or products. The ‘greenwashing’, coupled with a lack of environmental knowledge on the consumer side engenders confused consumers who either despise any of the green eco-buzzwords or blindly accept green-washing as true sustainability. Currently, … Continue reading

Green Girl’s Message to the World

These are strange times indeed. Children today are bombarded with phrases such as global warming, carbon footprint and deforestation. These scary terms were totally alien a hundred years ago, but we only have ourselves to blame for their importance now. I ask you a simple question “What kind of future are you leaving for children and youth like me?” Every day, every minute we are writing an epitaph for a lake, or a wetland or a forest. The mighty river Ganges which once flowed, pristine and pure, from the Himalayas to the Bay of Bengal, is now a cesspool of filth. … Continue reading

A Message on International Youth Day

The theme of International Youth Day 2016 is ‘The Road to 2030: Eradicating Poverty and Achieving Sustainable Consumption and Production’. Globally the governments and organizations are making efforts in involving the youth in environmental conservation and preservation and assisting them in improving the environmental situation and public health in their own areas, cities and countries. The International Youth Day is also meant to recognize efforts of the world’s youth in enhancing global society. It also aims to promote ways to engage them in becoming more actively involved in making positive contributions to their communities. The involvement in environmental conservation and … Continue reading

#InspireMENA – Storytelling on Sustainable Development in MENA

Over 350 million people live in MENA and share Arabic as a common language. To date, there is very little literature in Arabic about sustainable development in general and specifically on the United Nation’s new global goals and the associated agencies and initiatives. More than half of that population is below 25 and is currently going through a lot in terms of political, economic, and social change. Despite all of this, those young people are innovating and making positive change in their communities. It is of utmost importance to support such impact with credible information, more visibility for success stories, … Continue reading

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