With growing awareness among consumers for eco-friendly products, it is becoming highly important for businesses in the Middle East to adopt and implement green strategies. It is not only the requirement of customers but also compliance to regulations and reduction in operating costs that drive the implementation of environment-friendly methods in business. Corporate social responsibility (or CSR) is now driven by pollution prevention, energy efficiency, eco-friendly design, and industrial ecology across all industrial sectors. Components of a Green Business A green business appears to be an expensive and cumbersome process. On the contrary it is quite easy to have a green … Continue reading →
As the clamor for sustainability continues to grow, so do businesses that gravitate towards being green. But it’s not enough to be a green business to thrive in the industry. You also need to market your green business well. Keeping up with the times, marketing needs to be present online as well. This is where SEO comes into the picture. If you are not familiar with it yet, here is a crash course on everything you need to know about SEO basics, most especially for your green business. What is SEO? Before jumping into the basics, let’s start with what … Continue reading →
The sustainability industry, in recent years, has evolved to include almost all areas of business processes. Due to the dramatic strides sustainability has made and its holistic nature, it is understandable that the two most apparent areas, the environment and society, would receive much of our attention. There has been a lack of concern for the area of the economy and alignment with business needs. Moreover, it has not been used enough as a mechanism to enhance the supply chain or product value. Lately, business leaders are learning to see substantial benefits and profitability beyond “green initiatives” by giving back time … Continue reading →
Jordan is one of the most water scarce countries in the world where resources are far below the water poverty line which is 1000 m3 per capita per year. Adding to water scarcity, energy availability is another challenge where 96% of the demand is imported from outside. Due to climate change, both water and energy sectors are expected to be negatively impacted. Lack of water and high prices of energy will both hinder the economic growth and employment rates adding further stress on the current high unemployment percentage specially among youth. Need for Green Economy To get out of this … Continue reading →
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