How To Check An Environmental Claim Before You Repeat It
A company announces that a product is carbon neutral, that a facility runs on renewable energy, or that a target has been met three years early. The announcement travels, gets quoted in presentations, and ends up in a student’s dissertation as a fact. Somewhere along that chain, usually right at the start, nobody checked. Checking is more possible than it used to be. Regulators in several markets now police environmental claims directly, and a large amount of the underlying data is public, free and well documented. What follows is the practical version, aimed at anyone who writes, teaches or advises … Continue reading