Trends in Environmental Sustainability

Environmental sustainability and carbon footprint occupies an increasingly important position on the corporate agenda around the world. The major ingredients of environmental sustainability are elimination of waste and emissions, maximizing energy efficiency and productivity and minimizing practices that may adversely affect utilization of natural resources by coming generations. More and more companies are realizing the importance of environmental initiatives in business development and brand promotion. Decrease in energy and raw material usage combined with reduced emissions and waste generation can tackle a host environmental challenges facing the world. Leading IT companies, like Microsoft, Adobe, Apple and Google, are investing in renewable sources of … Continue reading

CSR Perspectives for the Middle East

Corporate Social Responsibility has moved beyond philanthropy, and is rapidly undergoing integration into the company’s core business strategy. However, in the Middle East, we can find companies that are still perceiving CSR as philanthropy and yet to view it as a “core business strategy “. Is it because of the culture and religion that we should give to the poor (Zakat or charity) so they consider it as their CSR? Should it be obligatory so companies will start thinking about CSR more strategically? Over the past few years, the interest has literally exploded in regional media and business community with … Continue reading

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