As the person in charge of reducing my company’s environmental impact and maintaining our ISO 14K certification, I had to find a solution for the ever growing number of discarded mobile phones from our employees, partners and 30+ million customers! I explored almost every initiative related to e-waste management in Egypt. I participated in forums addressing the problem, attended meetings full of great ideas and intentions, met local and expat experts, participated in student competitions offering solutions and contacted overseas entities with great track record like Close The Gap, Umicore and Greencyc. Despite all of these resources, I couldn’t find … Continue reading →
Environmental sustainability and carbon footprint occupies an increasingly important position on the corporate agenda around the world. The major ingredients of environmental sustainability are elimination of waste and emissions, maximizing energy efficiency and productivity and minimizing practices that may adversely affect utilization of natural resources by coming generations. More and more companies are realizing the importance of environmental initiatives in business development and brand promotion. Decrease in energy and raw material usage combined with reduced emissions and waste generation can tackle a host environmental challenges facing the world. Leading IT companies, like Microsoft, Adobe, Apple and Google, are investing in renewable sources of … Continue reading →
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