Kia and The Waste Lab Partner to Raise Awareness on the Reality of Food Waste

Kia Corporation partnered with Dubai-based start-up, The Waste Lab, and launched a three-stage GCC based campaign whilst transforming food waste into healthy compost. The partnership, commenced at the start of Ramadan, nudging consumers to rethink their practices and mindset around food wastage. The Waste Lab is a women-led, impact-driven startup based in the UAE, with a mission to reduce and repurpose food waste. Kia has always been an advocate of sustainable mobility solutions. In line with their vision of creating a positive impact on the environment, Kia is facilitating The Waste Lab as part of the collaboration with the Kia … Continue reading