Social media platforms are the space where you can spread awareness of initiatives and calls to action. Instagram is one of those platforms where you can get a wide audience to pay attention to your green initiatives. It’s one aspect to get a wide audience, but the point of social media is to convert your audience into active participants of your initiatives and green programs, thereby contributing to results. That said, you might want to consider having partnerships with Instagram influencers.
Instagram influencers are individuals who have a large following on the social media platform. With this, the green initiatives you are pushing to spur can be raised by partnering with Instagram influencers. Here are some of the ways Instagram influencers make it possible:
1. Influencers Encourage High Engagement Levels
Instagram’s algorithm picks up on posts with a high level of engagement. These are the posts that immediately appear when you open the Instagram page, regardless of whether you are following the page or not. There were probably times when you started following a page because the immediate-appearing content roped you in to look for previous content uploaded on their page.
An Instagram influencer attracts high levels of engagement because of the number of people following them and for being deemed likable entertainers. Your green initiative needs such high levels of engagement for high visibility in a shorter time.
Instagram influencers can also buy female Instagram followers—helping to improve their engagement levels. These followers are real people who will like their posts regularly and maintain the engagement needed in their accounts. This increased level of engagement may further improve the visibility and awareness of your green initiatives promoted by the influencer.
2. They Create Strategic Content
An Instagram influencer knows their audience’s online behavior, preferences, tone of engagement, and frequency. These patterns help them create content that will resonate with their audience. Your green initiative won’t be widely received if the content doesn’t resonate with the wide following.
For instance, the Instagram influencer you decide upon that can spur your green initiative probably has a following of people who enjoy outdoor activities. This target market’s studied trends and patterns may direct how the influencer holds discussions about your initiatives and eventually lead the awareness into a call to action.
3. They Can Result In High Conversion Rates
A conversion rate is when your Instagram follower follows through with your call to action. For example, if your initiative is to create a clean-up campaign or organize a donation fund for wildlife, a high conversion rate is the number of social media followers that then participate on the ground.
For one to be considered an Instagram influencer, it means that they would have garnered large numbers of followers and qualify to become product ambassadors. Your goal is to have that wide audience become aware of your initiatives and encourage them to participate.
For conversion to occur, the audience has to believe in the authenticity of your product, service, or idea; understand it, and engage with the positively driven content enough to make a participation decision. Different influencers have varying product marketing and content creation strategies, and you can only determine your partnership success by having engaged them.
4. They Subtly Persuade The Audience To Act
People find the influencers entertaining and have a certain level of admiration for them, so they don’t need to invest much persuasion when displaying your initiative.
If your green initiative reaches a point where it doesn’t need aggressive persuasion, you may enjoy a greater level of attention as audiences sometimes experience fatigue from blatant calls to action. An influencer can create content where they are cleaning water bodies in a national park where animals drink to make sure that it’s safe for them. This is a visual example of subtle persuasion where the audience appreciates the clean-up initiative and may follow through.
5. They Raise Awareness
Instagram influencers may be the reason why your green initiatives get recognized. An influencer represents multiple narratives. This means that their audience may be wide and diverse. Those who weren’t aware of your initiatives may get to know about them because of the influencer presenting them.
Instagram influencers can be pivotal in the role of spurring your green initiatives. Through them, you may achieve high engagement rates, which can be challenging to achieve on your own. The influencers’ strategic content means the audience receives the content packaged in a particular manner they enjoy. The high engagement levels on influencers’ pages help your initiative’s visibility. The subtle persuasion resulting from influencers helps to encourage your audience to act upon your green initiatives.
I think this is a great way to get people more interested in going green. If they see their favorite Instagrammer promoting eco-friendly products or initiatives, it could definitely inspire them to do more research and maybe even take some steps towards being more environmentally conscious themselves!