The First Competitive Advantage in Real Estate is Property Research

Why Property Research Comes Before Speed, Capital, or Negotiation In addition, most investors aim to maintain their advantage in real estate either on speed, capital or negotiation skills. Although such factors do matter, they are rarely what distinguishes consistent winners from the rest. The real benefit shows itself much earlier in the process. The first competitive advantage in real estate is property research, defining where investors deploy capital (and how they assess commercial opportunities), and whether to act decisively or with trepidation. Many investors take the first steps to build this foundation by learning data sources and insights through resources … Continue reading