Author Archives: Sara Khalil

About Sara Khalil

Sara Khalil is a 16 year-old student entering her A-levels in the UK. She aspires to be a Biomedical Engineer in the future but she has a big interest in all things fashion. Her relationship with design grew as she got older which resulted in her opening her own print-on-demand brand at the age of 14 which celebrated her Arabic origin. She has an interest in sustainable interior design and is currently working on her portfolio starting with a handmade side table. Sara has a keen interest in writing which she is developing through her first book which will be published in October.

Sustainable Fashion – Fact or Fiction

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The truth behind supposedly sustainable fashion is that it is not sustainable at all. Increasing awareness of the environmental impact of the fashion industry has resulted in emerging ‘eco-friendly’, ‘green’, and ‘conscious’ collections. These labels mean nothing to fast fashion companies but they do mean something to the thousands of trusting consumers being fooled. Studies have shown that people are willing to pay more for environmentally aware products which makes sustainability an effective marketing tool. Our high streets have been polluted by greenwashing. Greenwashing is presenting something to be environmentally responsible when it does not live up to the standard … Continue reading →