From E-Waste to Circular Commerce: How Sustainable Omnichannel Fulfillment Is Reshaping Electronics in the MENA Region

In 2025, e-commerce across the Middle East and North Africa generated an estimated US$88.1 billion in revenue, with electronics accounting for roughly a third of that total, according to ECDB. Every phone, laptop, tablet, and smart device sold represents not just a transaction but the beginning of a waste lifecycle. The question facing the region isn’t whether electronics consumption will keep growing. It will. The real question is whether the infrastructure to handle what happens after the sale can keep pace. For years, e-waste discussions in MENA have focused on recycling centres and consumer awareness campaigns. Those matter. But an … Continue reading

The Role of Reverse Logistics in Waste Management

Reverse logistics is a process whereby companies can become more environmentally efficient through recycling, reusing, and reducing the amount of materials used. A more holistic view of reverse logistics includes reduction of materials in the forward system in such a way that fewer materials flow back, reuse of materials is possible, and recycling is facilitated. The measures aimed at reducing waste begin in the product design phase and incorporate the entire product life cycle, including transportation and final disposal. This will allow minimizing the waste downstream and allowing the product to go backward in the chain for possible re-manufacturer, reuse, … Continue reading