From E-Waste to Circular Commerce: How Sustainable Omnichannel Fulfillment Is Reshaping Electronics in the MENA Region
In 2025, e-commerce across the Middle East and North Africa generated an estimated US$88.1 billion in revenue, with electronics accounting for roughly a third of that total, according to ECDB. Every phone, laptop, tablet, and smart device sold represents not just a transaction but the beginning of a waste lifecycle. The question facing the region isn’t whether electronics consumption will keep growing. It will. The real question is whether the infrastructure to handle what happens after the sale can keep pace. For years, e-waste discussions in MENA have focused on recycling centres and consumer awareness campaigns. Those matter. But an … Continue reading