Reading a P&L in a Sustainability Business

An environmental enterprise is usually judged on one set of numbers and funded on a completely different one. Tonnes diverted from landfill, hectares restored, households connected, jobs created for women in a governorate where there were none: that is the reporting that wins the next grant and fills the annual review. The profit and loss statement is prepared quietly by an accountant, filed, and read by almost nobody inside the organisation.

The result is a familiar pattern across the region. Organisations that are doing genuinely good work, with impact figures that hold up to scrutiny, discover in their fourth or fifth year that the model underneath the work has never covered its own costs, and that every year of operation has been funded by whichever grant happened to arrive.

green business accounting

Two sets of numbers, one organisation

Impact reporting and financial reporting answer different questions, and only one of them tells you whether the organisation will still exist in three years.

The impact numbers describe what was achieved with the money that came in. They are backward looking by design and they say nothing about whether the activity that produced them can be repeated without a new donor. A recycling social enterprise can report a rising collection volume every year for five years while its cost per tonne collected also rises every year, and nothing in the impact report will show the second trend. The P&L shows both, if anyone reads past the bottom line.

Why grant revenue distorts the top line

The single most common misreading is treating restricted grant income as though it were trading revenue.

A grant of $180,000 to run a two year programme lands in the revenue line and makes the year look strong. It is not strong. That money is committed against specific deliverables, it will not repeat unless the funder renews, and it usually carries a reporting burden that consumes staff time the budget did not price. An organisation that recognises the whole amount in year one and spends across two years will show a profitable first year and a loss in the second, and will conclude that something went wrong in the second year when in fact nothing changed at all.

The version worth looking at separates the top line into earned revenue and funded revenue, and then tracks the ratio between them over time. That single ratio is the most honest indicator of whether an organisation is becoming a business or becoming more dependent, and it is invisible in a P&L that reports one combined revenue figure.

Gross margin on a service that is also a mission

Mission driven organisations are often reluctant to calculate a gross margin, on the grounds that the work is not commercial. The calculation still applies, and it is more useful here than in a conventional business, because the price is frequently set below cost on purpose.

Take a solar installation programme selling systems to rural households at a subsidised price. If the installed cost is $640 per household and the household pays $400, the gap of $240 is the real subsidy per unit. That number is the thing to know. It tells you what a donor is actually funding, it tells you what happens if the grant covers 300 households instead of 500, and it converts an abstract commitment into a per unit figure that a funder can be asked to cover directly. Organisations that have never calculated it typically discover the subsidy is larger than they assumed, because the delivery cost includes staff time nobody was allocating.

The cost of delivery and the cost of the organisation

Below the gross margin sits the second distinction that gets blurred, between what it costs to deliver the work and what it costs to exist.

Delivery costs move with volume. Materials, field staff, transport, the technician on site. Organisational costs mostly do not. The office, the director, the finance officer, the audit, the compliance filings. When both are pooled into one operating expense block, it becomes impossible to answer the question every funder eventually asks, which is what the marginal cost of doing more would be. It also hides the more uncomfortable question, which is how much the organisation costs to keep open in a year when no programme runs at all.

That second figure is the one that determines how long you can survive a funding gap, and most organisations in this sector will meet a funding gap at some point.

The line that decides whether the model survives

Read in this order, the P&L answers a question the impact report cannot: is the gap between what the work costs and what it earns getting wider or narrower each year?

environmental enterprises

Narrowing means the model is moving toward standing on its own, even if it is not there yet, and that is a genuinely fundable story. Widening means growth is increasing the amount of subsidy required, which is a much harder story to fund and a much harder one to notice from the inside, because the impact numbers are improving the entire time.

None of this requires an accounting background. It requires the statement to be converted to percentages of revenue, reviewed monthly rather than at audit, and separated into the categories above rather than read as a single column of totals. Australian advisory firm Hopkan Partners has published a walkthrough of how to read each section of a profit and loss statement and what it reveals about pricing, cost structure and whether an operation is sustainable on its current terms, and you can learn more about it here. The examples are drawn from small businesses, and the method transfers directly to an organisation whose returns are counted in something other than profit.

The practical starting point is one hour with the last three years of statements, splitting revenue into earned and funded and plotting the ratio. If the line is going the wrong way, it has usually been going the wrong way for longer than anyone realised.

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About Salman Zafar

Salman Zafar is the Founder and Editor-in-Chief of EcoMENA. He is a consultant, ecopreneur and journalist with expertise across in waste management, renewable energy, environment protection and sustainable development. Salman has successfully accomplished a wide range of projects in the areas of biomass energy, biogas, waste-to-energy, recycling and waste management. He has participated in numerous conferences and workshops as chairman, session chair, keynote speaker and panelist. He is proactively engaged in creating mass awareness on renewable energy, waste management and environmental sustainability across the globe Salman Zafar can be reached at salman@ecomena.org

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