Greenwashing Unveiled: Deception in the Name of Sustainability

Greenwashing, the practice of misleading consumers through deceptive environmental claims, has become alarmingly prevalent in today’s marketplace. With companies eager to capitalise on the growing demand for sustainable products and services, they often resort to misleading tactics that undermine genuine sustainability efforts. As companies continue to employ vague and misleading labels, it is essential for the media to maintain its commitment to investigative reporting and consumer education. By providing accurate and reliable information, media outlets can empower consumers to make informed choices and encourage companies to adopt genuine sustainable practices. Continued media efforts are crucial in ensuring that greenwashing is … Continue reading

Things You Should Know About Wood Wool Cement Board

Wood Wool Cement Board (WWCB) is a versatile building material made from wood wool and cement where each fiber is coated with a thin film of Ordinary Portland Cement (OPC) that, when cured, partly petrifies the wood. In that way the fiber will last indefinitely as long as the cement film is not damaged. Environmentally speaking, cement has a negative CO2 signature and therefore both the wood and cement, when decomposed, are harmless to nature and as a result all homogeneous Wood wood cement board products have green labels in Europe. It combines the advantages of both wood and concrete … Continue reading

Industrial Symbiosis Prospects in Jordan

In a developing country, such as Jordan, with a relatively emerging economy and limited natural resources, the industrial sector expends more effort than developed countries and even more than developing countries that are rich in natural resources. In such a situation, industries should look into finding solutions to sustain their existence, which is not confined to keeping their production lines running and making profit, but it goes beyond that, it goes to a whole way of thinking a way that integrates the surrounding environment and that confirms on the industrial sector responsibility toward the environment, the home of its raw … Continue reading

A Message on International Youth Day 2016

The theme of International Youth Day 2016 is ‘The Road to 2030: Eradicating Poverty and Achieving Sustainable Consumption and Production’. Globally the governments and organizations are making efforts in involving the youth in environmental conservation and preservation and assisting them in improving the environmental situation and public health in their own areas, cities and countries. The International Youth Day is also meant to recognize efforts of the world’s youth in enhancing global society. It also aims to promote ways to engage them in becoming more actively involved in making positive contributions to their communities. The involvement in environmental conservation and … Continue reading

Circular Economy: How to Create Sustainability and Active Presence for Companies?

Patagonia, an American company, has launched a program called “Worn Wear” to promote its sustainable approach. The initiative encourages customers to repair or reuse their clothing instead of buying new pieces, by providing spare parts for clothes that need repair. Additionally, the company offers a special program for customers through its website, where they can send in their used Patagonia clothing and exchange it for points that can be used to purchase new items. The company also provides important tips for caring for and repairing clothes, as well as offering some used products for sale. Of course, there are several … Continue reading

Starvation in Poor Countries – A Pandemic Deadlier than Covid-19

The world has been propelled on a fast track journey of dealing with Covid-19 across the developed world where the pandemic has created chaos and mayhem of astounding proportions. The faint light that gave hope was the fact that this was happening in the developed regions of the globe where people do have access to health services, adequate housing, well stocked warehouses, communications networks, financial assets and funds (even if diminishing under economic stress), and so forth. Now Covid-19 has reached into the areas which the learned persons write of as informal settlements. The Onslaught on Vulnerable Masses Let us … Continue reading

Future of Urban Transportation in Saudi Arabia

Transportation sector has played a prominent role in the socio-economic development of Kingdom of Saudi Arabia. However, there are a wide range of current and future issues which should be tackled to ensure sustainable development in the country. More than 75% of the total population of Saudi Arabia lives in urban areas. Given the worldwide trends and statistics on urban population growth, many have regarded the 21st century as the urban century, understanding the prominence and importance urban areas have played and will continue to play in the future. Therefore, the Kingdom of Saudi Arabia must focus its attention in … Continue reading

How to Make Sustainable Commercial Choices and Reduce Your Carbon Footprint

The importance of reducing a company’s carbon footprint has increased as environmental sustainability has gained popularity. The total emissions, expressed in carbon dioxide equivalent (CO2e) units, produced by a company’s operations, directly and indirectly, are referred to as the carbon footprint. It has been demonstrated that carbon pricing does not impede economic growth but instead sends a loud and clear message to firms, industries, and consumers to switch to greener energy sources. This conclusion is based on data from 70 national and subnational governments that have previously implemented carbon pricing. Establish Carbon Reduction Goals A crucial first step in reducing … Continue reading

The Growing Trend of Environmentally Friendly Wood

In an era of heightened environmental awareness, individuals and industries alike are seeking sustainable alternatives to traditional materials. One notable trend that has gained significant traction in recent years is the use of sustainable wood products. These products not only meet the demands of consumers who prioritize sustainability, but they also contribute to the preservation of our planet’s precious resources. From sustainable sourcing and responsible forest management practices to the development of innovative wood-based materials, environmentally-friendly wood products offer a compelling solution for a wide range of applications. Understanding Environmentally Friendly Wood In order to appreciate the significance of environmentally … Continue reading

كورونا – درس مطلوب فهم بعده البيئي

العالم يحتفل بيوم الأرض العالمي للعام 2020م في ظروف إستثنائية بالغة التعقيد تعيش واقعها الصعب البشرية بسبب جائحة الوباء كورونا وما رافقها من منعطفات خطيرة أكدت على مؤشرات العلاقة غير الموزونة مع النظام البيئي لكوكب الأرض وبعدها الكارثي على الأمن الصحي والبيئي للإنسانية، وبعثت المنعطفات الكارثية رسائل تدعو البشرية للإستفاقة من غفوتها وتبدأ في إعادة حساباتها ومراجعة مواقفها وعنادها التي كانت حتى مرحلة قريبة ترفض التراجع عن خططها الاقتصادية والصناعية المدمرة لكوكب الأرض. جائحة الوباء كورونا سجلت رسائل مهمة في منظومة الأمن الإنساني المرتبطة بمتطلبات الأمن البيئي والاقتصادي والغذائي للبشرية، وتلك الرسائل تؤكد على الضرورة الإستراتيجية في مراجعة مناهج الاستغلال … Continue reading

Impact of COVID-19 on Slums and Informal Settlements

An estimated one billion people across the globe live in slums or informal settlements. As much of the world is already braced and battling with coronavirus crisis, there are others perplexed as to how this one billion people can possibly deal with the current pandemic. The general recommendations to global population are to wash your hands with soap and water for 20 seconds, if sick to self-isolate, and when out and about to practice social distancing of keeping 2 meters away from other persons. Three simple directives or are they? How feasible are these recommendations for people living in informal … Continue reading

Impact of School Closure on Marginalized Children

We are seeing schools close as a protective measure of reducing the potential exposure to the coronavirus across the globe. This is due to the fact that schools could be a major source of transmission from one child to another child within a classroom, from one classroom to the whole school, to within the families and the greater community. And all at a very speedy rate of transmission of Covid-19. The action of closing schools is an acceptable move in the more developed sectors of the global community as children tend to all have access to the internet, and in … Continue reading