Tag Archives: Youth

The Need for Sustainability Communication in the Middle East

By | | , , ,
2 Comments

Environmental and sustainability awareness has been around in the society for quite some time now; and buzzwords like ‘ecofriendly’, ‘green’ and ‘sustainable’ seem to be omnipresent. In spite of the proliferation of these eco-buzzwords, the state of sustainability communications remains poor and lacking in authenticity. This poor state of sustainable communication, aided by insufficient focus on authenticity, further allows unscrupulous organizations to ‘green wash’ their business or products. The ‘greenwashing’, coupled with a lack of environmental knowledge on the consumer side engenders confused consumers who either despise any of the green eco-buzzwords or blindly accept green-washing as true sustainability. Currently, sustainability … Continue reading →

A Green Message for the World

By | | , ,
3 Comments

These are strange times indeed. Children today are bombarded with phrases such as global warming, carbon footprint and deforestation. These scary terms were totally alien a hundred years ago, but we only have ourselves to blame for their importance now. I ask you a simple question “What kind of future are you leaving for children and youth like me?” Every day, every minute we are writing an epitaph for a lake, or a wetland or a forest. The mighty river Ganges which once flowed, pristine and pure, from the Himalayas to the Bay of Bengal, is now a cesspool of filth. … Continue reading →