Waste-to-Energy Outlook for the Middle East

High-income Middle Eastern countries like Saudi Arabia, UAE, Qatar, Bahrain and Kuwait are counted as world’s largest waste producers in terms of per capita waste generation which is more than 2kg per day in some countries. The urban waste generation from the region has now crossed 150 million tons per year which has forced policy-makers and urban planners to seriously look for sustainable waste management solutions, including recycling and waste-to-energy.

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Let us take a look at solid waste generation in major countries across the Middle East region:

Country MSW Generation

(million tons per annum)

Saudi Arabia 15
United Arab Emirates 6
Qatar 2.5
Kuwait 2
Bahrain 1.5
Egypt 20
Tunisia 2.3
Morocco 5
Lebanon 1.6
Jordan 2

In addition, huge quantity of sewage sludge is also generated in the Middle East which presents a serious problem due to its high treatment costs and risk to environment and human health. On an average, the rate of wastewater generation is 80-200 litres per person each day and sewage output is rising by 25 percent every year across the region.

Waste-to-Energy Conversion Pathways

Municipal solid waste is a very good source of biomass in the Middle East. Municipal solid waste is comprised of organic fraction, paper, glass, plastics, metals, wood etc. Almost 50% of the solid waste is contributed by organic matter.

MSW can be converted into energy by conventional technologies (such as incineration, mass-burn and landfill gas capture). Municipal solid waste can also be efficiently converted into energy and fuels by advanced thermal technologies, such as gasification and pyrolysis.

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At the landfill sites, the gas produced by the natural decomposition of MSW is collected from the stored material and scrubbed and cleaned before feeding into internal combustion engines or gas turbines to generate heat and power. In addition, the organic fraction of MSW can be anaerobically stabilized in a high-rate digester to obtain biogas for electricity or steam generation.

Anaerobic digestion is the most preferred option to extract energy from sewage, which leads to production of biogas and organic fertilizer. The sewage sludge that remains can be incinerated or gasified or pyrolyzed to produce more energy. In addition, sewage-to-energy processes also facilitate water recycling.

Relevance of Waste-to-Energy for Middle East

The variety of technological options available means that waste-to-energy can be applied at a small, localized scale primarily for heat, or it can be used in much larger base-load power generation capacity whilst also producing heat. Waste-to-energy conversion can thus be tailored to rural or urban environments in the Middle East, and utilized in domestic, commercial or industrial applications in the entire region.

The world’s dependence on Middle East energy resources has caused the region to have some of the largest carbon footprints per capita worldwide. The Middle East region is now gearing up to meet the challenge of global warming, as with the rapid growth of the waste management sector. During the last few years, UAE, Qatar and Saudi Arabia have unveiled multi-billion dollar investment plans to improve waste management scenario. In particular, the establishment of Domestic Solid Waste Management Centre in Qatar has catalyzed public interest in deployment of waste-to-energy systems in the Middle East.

Energy from MSW is rapidly gaining worldwide recognition as the fourth ‘R’ in sustainable waste management system – Reuse, Reduce, Recycle and Recover. A transition from conventional waste management system to one based on sustainable practices is necessary to address environmental concerns and to foster sustainable development in the region.

Progress of Green Building Sector in Qatar

There has been rapid progress in green building sector in Qatar with the emergence of many world-class sustainable constructions in recent years. With the fifth-highest number of LEED-registered and certified buildings outside the U.S., Qatar has valuable experience and inputs to offer on the system’s local relevancy and application. Various countries in the Middle East have been accredited with regards to the LEED system. Of these buildings, 65 per cent (802) are located in the UAE. Qatar is ranked second on the list, with 173 green buildings, followed by Saudi Arabia (145), Lebanon (25) and Egypt (22).

Green-Building-Qatar

Qatar’s Green Building Rating System

Qatar has developed established its own assessment called Global Sustainability Assessment System (GSAS), formerly known as the Qatar Sustainability Assessment System (QSAS) system specifically developed for the State of Qatar.

GSAS is billed as the world’s most comprehensive green building assessment system developed after rigorous analysis of 40 green building codes from all over the world. The assessment criterion takes into consideration various categories related to sustainable development and its impact on environmental stress mitigation. Each criterion elucidates the requirements of reducing environmental stress and a score is then given to each criterion based on the level of compliance.

QSAS is assessed on the following eight categories; urban connectivity, site, energy, water, indoor environment, materials, management and operations and cultural – economic values. Qatar has incorporated QSAS into Qatar Construction Standards 2010 and it is now mandatory for all private and public sector projects to get GSAS certification.

Qatar Green Building Council

The Qatar Green Building Council (QGBC) was established in 2009 to promote sustainable growth and development in Qatar through cost efficient and environment-friendly building practices. The organisation aims to support the overall health and sustainability its environment, people and economic security in Qatar for generations to come.

qatar-green-building-rating

The criteria of GSAS certification is divided into eight different categories

As one of the 30 members of the LEED roundtable, the Qatar Green Building Council endeavour to prioritise factors such as environmental conditions and its influence on green buildings. For instance, in arid regions such as Qatar, improving a building’s water efficiency in order to reduce the burden on local supply is a priority.

Benefits of Green Buildings for Qatar

Sustainable development has been identified as one of the top priorities in Qatar’s National Development Strategy. The ultimate objective of green buildings is to reduce the overall impact of the built environment on human health and the natural environment. This can be promoted by using water, energy and other resources more efficiently as well as ensuring occupant health and improving employee productivity.

Green buildings can bring a variety of social, economic and environmental benefits for Qatari residents. Through rainwater harvesting, greywater recycling and renewable energy systems, green buildings can promote water conservation, energy management as well as climate change mitigation. Moreover, this can also bring along sizable reduction in operation costs and offer long-term savings.

Finally, sustainable buildings in Qatar can improve overall health of the occupants by tackling common issues such as insufficient air circulation, poor lighting and temperature variances. Green buildings emphasize natural ventilation which creates healthier and more comfortable living environments.

Qatar National Convention Center – A Shining Example

The Qatar National Convention Center, located in Doha, has recently been accredited for its approach to environmental stress mitigation. The 177,000 square meter structure has been commended for its recognition as one of the world’s most iconic energy-efficient convention centers built to date. The building has 3,500 square meters of its roof areas with solar panels, contributing 12.5% of the building total electrical consumption.

qatar-national-convention-center

Other contributors include, LED lighting, air volume systems and carbon dioxide monitors. The building has also gained recognition for being one of Qatar’s first environmentally sustainable structures which has even been given the gold certification standards under the LEED system equivalent to 6 stars on the QSAS.

Conclusion

Structures such as the Qatar National Convention Center will be a benchmark for all future green structure in Qatar. With an increase in population along with an ailing environment, it is absolutely necessary that we begin to take an approach that is suitable to the demands of our time. It is heartening to see that Qatar has recognised the importance of green architecture and lucrative benefits associated with it.

جامعات خضراء في فلسطين

بدأت الجامعات الفلسطينية بربط النظربات العلمية التي تدرس في مساقاتها وبرامجها الاكاديمية  بالواقع العملي وحيث بدأت الجانعات الفلسطينية وبتميل من مؤسسات مجلية ودولية باستغلال اللطاقة البديلة من الشمس لتوليد الكهرباء باستخدام تقنية اللوحات الكهروضوئية لانتاج الطاقة الكهربائية والتي تساعد في  توفير استهلاك الكهرباء الذي يشغل جميع أبنية وقاعات ومراكز الجامعات بالطاقة لتوفير وذلك لتوفير الجو التعليمي المناسب لطلبتها  .

solar-car-palestine

وتأتي هذه الخطوة الريادية من قبل الجامعات الفلسطينية لتوفير استهلاك الكهرباء بحيث تكون مبان الجامعات أكثر صداقة للبيئة وتقلل ميزانية المدفوعات التي يتم دفعها ثمناً لاستهلاك الكهرباء والوقود واستغلالها بدعم برامج وأبحاث جديدة تساعد في تنمية مهارات طلبتها .

كما أن لهذه الخطوة المهمة الدور الكبير في التحرر من الاعتماد على الكهرباء التي يتم استيراد أكثر من 90% منها من شركات  الكهرباء الاسرائيلية مما له الدور الكبير في الاستغناء عن مصادر خارجية غير نظيفة للكهرباء واستخدام بدائل نظيفة وصدبقة للبيئة لتوفيرها .

ان تجربة الجامعات بدأت في معظم الجامعات الفلسطينية ولكن على مقياس صغير اقتصر في معظم الاحيان على مراكز أبحاث الطاقة الخاص بتلك الجامعات , ولكن المشروع الاضخم التي تم تنفيذها هي مشروع الطاقة الشمسية في جامعة الخليل ( تبعد 15 كيلو عن القدس ) وذلك بتمويل قدره مليون ومئتي ألف دولار من شركة فلسطين الغد للتنمية  , وهذا المشروع يتكون من مرحلتين والذي يتوقع أن تكون الطاقة الانتاجية للمرحلة الاولى  220 كيلو واط ساعة وحيث أنه سيتم استغلال المساحات المتوفرة على أسطح البنايات الخاصة بالجامعة لتركيب هذه الانظمة الحديثة وتوفير أبنية جامعية خضراء وكما يجدر العلم أن هذا النظام سيقوم بتوفير 60% من اجمالي استهلاك الجامعة من الكهرباء والذي بدوره يساعد على دعم الطلاب المحتاجين وتطوير البرامج والمشاريع التطويرية والتوسعية للجامعة .

كما أن شركة فلسطين الغد للتنمية  قامت بتمويل الجامعة العربية الامريكية  في مدينة جنين ( تبعد عن القدس  75 كيلمترا الى الشمال ) والتي يبلغ عدد طلابها الى أكثر من 8500 طالب وطالبة والتي يدرس فيها معظم التخصصات العملية والانسانية , ونظراً لاستهلاك شهري عالى من الطاقة يقدر ب 30000 دولار شهرياً ولحماية البيئة واستغلال موارد الطاقة النظيفة حصلت الجامعة على تمويل من شركة فلسطين الغد للتنمية بقيمة مليون ومئتي ألف دولار لتمويل محطة لانتاج الطاقة الشمسية في الجامعة  .

ويجدر الاشارة الى أن شركة فلسطين الغد هي شركة فلسطينية غير ربحية تقوم بتمويل مشاريع تنموية وبيئية للمؤسسات الفلسطينية ويرأسها رئيس الوزارء السابق د. سلام فياض , وحيث أنه قد تم تنفيذ المرحلة الاولى من المنحة والمقسمة الى 3 مراحل بقدرة انتاجية  75 كيلو واط ساعة وحيث أن المشروع الكلي سيقوم بتغطية احتياجات الكهرباء للجامعة  في مشاريع تطويرية في الجامعة اضافة الى منح 50% من القيمة المادية للطاقة المولدة عبر الالواح الشمسية لصندوق الطالب المحتاج و50% الأخرى لصالح صندوق البحث العلمي .

كما قامت جامعة بيرزيت (حوالي 20 كيلو متراً شمال غرب مدينة القدس ) وهي أقدم جامعة فلسطينية تأسست عام 1924 ميلادي بتوقيع اتفاقية  لتركيب نظام لتوليد الكهرباء بالطاقة الشمسية بقدرة 50 كيلو واط ساعة لمبنى سميح دروزة للصناعات الدوائية في الحرم الجامعي ،  

كما يجدر الاشارة الى أن جامعة النجاح الوطنية وهي أكبر الجامعات الفلسطينية من حيث عدد الطلاب و الحاصلة على شهادة التميز الأوروبي التي تمنحها المؤسسة الأوروبية للجودة EFQM وهي أولى الجامعات الفلسطينية التي تطبق نموذج التميز الأوروبي في الجودة، قامت مؤخراً بالمباشرة باعداد المخططات اللازمة لتنفيذ مشروع الطاقة الشمسية على مباني مستشفى الجامعة التابع لها وبقدرة 100 كيلو واط ساعة.

وغير بعيد في غزة فقد باشرت الجامعة الاسلامية بتركيب نظام شمسي لتوليد الكهرباء بقدرة 140 كيلو واط ساعة وبحيث  يغطي احتياجات مبنى المختبرات في الجامعة من الكهرباء وحيث أن الكهرباء في غزة أصبحت نادرة الوجود بسبب عدم توفر الوقود اللازم لتشغيل محولات الطاقة في قطاع غزة .

يجدر الذكر الى أن مثل هذه المشاريع والانظمة الحديثة يقوم بتصميمها وتركيبها شركات فلسطينية محترفوبأيد فلسطينية  وقام المهندس أحمد شوارب المدير التنفيذي لشركة مصادر لأنظمة الطاقة والتي تنفذ أكبر مشروع طاقة شمسية في جامعة الخليل بالتعليق على هذه المشاريع بالقول  : ” ان نعتز بدورنا المهني في توفير وتصميم وتركيب أنظمة الطاقة البديلة في فلسطين ونسعى لأن تكون فلسطين خضراء “.

أن هذه  المشاريع وغيرها من المشاريع يعطي أملاً للطلاب بربط نظرياتهم ودراستهم الاكاديمية بتجارب علمية وعملية  تطبق و يرونها أمامهم وعلى أسطح جامعاتهم  وبمصادر نظيفة ومجانية ولا تنضب .

المهندس عبد الناصر دويكات

باحث ومهتم بالطاقة المتجددة وترشيد الاستهلاك

Ruba Al-Zu’bi – Inspiring Green Innovation and Social Entrepreneurship

Ruba Al-Zu’bi is a very well-known sustainable development policy and planning expert, and a true inspiration for youngsters in Jordan and beyond. Currently she is the Adviser for Science Policy and Programme Development to HRH Princess Sumaya bint El Hassan, the President of the Royal Scientific Society (RSS). Prior to that, Ruba led the Scientific Research Department at Abdul Hameed Shoman Foundation.

In the past, she had been the CEO of EDAMA, a Jordanian business association that seeks innovative solutions to advance the energy, water and environment sectors. Ruba Al-Zu’bi is Global Resolutions’ Jordan Ambassador and a Plus Social Good Connector promoting SDGs and success stories around sustainability in the MENA region.

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She is also a founding member of the Jordan Green Building Council, and has facilitated its organizational establishment and strategic planning process. Ruba led the Clean Technology Sector Development at USAID Jordan Competitiveness Program with focus on enhancing private sector’s competitiveness, creating jobs and increasing exports in the clean energy, solid waste management and water resources management clusters.

She is associated with EcoMENA as a mentor, and has provided tremendous support to the organization in raising environmental awareness, mobilizing youth and disseminating knowledge. She was selected as Jordan’s Eisenhower Fellow for 2012 fellowship through which she investigated green economy, green buildings and sustainability policy in the US; and was named as 2012 Ward Wheelock Fellow for her outstanding contributions to her community.

Here she talks to our collaborative partner Impact Squared about her educational background, professional achievements, strategic thinking and visionary approach.

Impact Squared: Can you tell me a little bit about your background and what you do? Ruba Al-Zu’bi: I was originally trained as an environmental engineer. When I was studying to become an engineer, I found that the training was disconnected from, rather than supportive of Jordanian society and development. I wanted to make that connection. When Jordan established the Ministry of the Environment in 2004, I was involved in the development of the ministry, updating policies and building its capacity. I was really supported by a minister who believed in empowering women.

I continued my education and earned a degree in Institutional Change Management to be able to contribute to public sector reform in Jordan. Right now, I am the CEO of EDAMA, a nonprofit organization that activates the private sector to improve green technology and a green economy in Jordan.

Impact Squared: What specific challenges or issue areas are you driven to work on?
Ruba Al-Zu’bi: A big issue facing the world today is sustainability mainstreaming, which is the idea of bringing ideas and practices of sustainability to different sectors and development decisions. There are tradeoffs that we always need to make. In developing countries, it’s not always possible to put sustainability at the top of the priority list, it’s important to keep the costs of compromise and the tradeoffs in mind throughout the decision-making processes.

I also think that equal opportunity, job development and bridging education with job opportunities is another important issue. Currently, there is not a lot of green innovation because there’s a lack of understanding of market needs and not a lot of resources to support that. It’s important to support green entrepreneurs to innovate on sustainability. The vision I try to keep in front of me includes these things. Whenever I have the chance to speak, I always integrate these issues and concepts to mobilize efforts for global support and to create action on a larger scene.

Impact Squared: What motivated you to pursue your career and what drives you to continue?
Ruba Al-Zu’bi: I’ve worked in public, private, government, and international donor-based organizations. I really want to be where I can add value and make an impact. Right now, working at a nonprofit organization is challenging because there’s a lack of resources and a need for financial sustainability, but it’s also really important to be closer to the general public because that’s where there is a greater need.

At EDAMA, there’s an added advantage of working with the private sector. I’m able to link businesses with the community, which is a promising area in Jordan. The more we think about sustainable energy that can be provided to everyone, especially in light of the influx of Syrian refugees, the more we can alleviate pressure on both the economy and natural resources.

Impact Squared: How do you approach leadership? What skills or values or are important in leadership?

Ruba Al-Zu’bi: I recently took my team out for brunch. They told me that they wake up happy and feel empowered and appreciated. They feel like they have the space to create, innovate and make decisions, rather than just implementing other people’s ideas, which matters a lot in a leading a nonprofit organization.  As a leader, creating a small community for your team is important for them to create a community in their work around a cause. If you don’t succeed at creating the internal community, you can’t have an impact on the larger community.

ruba-environment-leadership

As a young leader, Ruba Al-Zu’bi inspires lots of youngsters in Jordan

I always say I wish I had a mentor in an earlier stage of my life – it wasn’t common in Jordan when I was younger. I have a couple of mentors now for myself and I serve as one for younger people. I think relationships like this are very important. It’s important for a mentor to understand how to give mentees support without influencing decisions. I like to help people find their way; I wish I had someone help me do that. Also, family support and friend support contributes to leadership. The more we’re comfortable in our personal lives, the more we can give professionally to our communities. I’m lucky to have that in my life.

I was a young leader, leading before age 30, which had advantages and disadvantages. If you’re not ready or mature enough, it can backfire on your career and how people see young leaders in general. So, it’s important to self-reflect, self-evaluate and to have the ability to see your own growth and skills. Keep learning about those things to be an effective leader. I try to explain that to the younger generation, as they rush, sometimes trying to climb the ladder too quickly. Maturity takes time.

Impact Squared: What values drive the ways you make decisions as a leader and in general?
Ruba Al-Zu’bi: In general, I try to implement my social and environmental values. I value social justice, equal opportunities, and gender equity, which is really what’s behind everything happening in the Arab world and Arab Spring. If we, as leaders, don’t care, integrate, and mainstream these values in our day-to-day life and then professionally, they can’t be implemented on the ground, cascading.

A Quick Glance at Composting Methods

The composting process is a complex interaction between the waste and the microorganisms within the waste. The microorganisms that carry out this process fall into three groups: bacteria, fungi, and actinomycetes. Actinomycetes are a form of fungi-like bacteria that break down organic matter. The first stage of the biological activity is the consumption of easily available sugars by bacteria, which causes a fast rise in temperature. The second stage involves bacteria and actinomycetes that cause cellulose breakdown. The last stage is concerned with the breakdown of the tougher lignin by fungi.

Composting-Methods

Types of Composting

There are 3 broad types of composting methods—anaerobic composting, aerobic composting, and vermicomposting. In anaerobic composting, the organic matter is decomposed in the absence of air. Organic matter may be collected in pits and covered with a thick layer of soil and left undisturbed six to eight months. The compost so formed may not be completely converted and may include aggregated masses.

Aerobic composting is the process by which organic wastes are converted into compost or manure in presence of air and can be of different types. The most common is the Heap Method, where organic matter needs to be divided into three different types and to be placed in a heap one over the other, covered by a thin layer of soil or dry leaves. This heap needs to be mixed every week, and it takes about three weeks for conversion to take place.

Compost

The process is same in the Pit Method, but carried out specially constructed pits. Mixing has to be done every 15 days, and there is no fixed time in which the compost may be ready. Berkley Method uses a labor-intensive technique and has precise requirements of the material to be composted. Easily biodegradable materials, such as grass, vegetable matter, etc., are mixed with animal manure in the ratio of 2:1. Compost is usually ready in 15 days.

Vermicomposting involves use of earthworms as natural and versatile bioreactors for the process of conversion. It is carried out in specially designed pits where earthworm culture also needs to be done. Vermicomposting is a precision-based option and requires overseeing of work by an expert. It is also a more expensive option (O&M costs are high).

However, unlike the above two options, it is a completely odorless process making it a preferred solution in residential areas. It also has an extremely high rate of conversion, so quality of the end product is very high with rich macro and micronutrients. The end product also has the advantage that it can be dried and stored safely for a longer period of time.

Biomass Energy Potential in the Middle East

The major biomass producing countries in the Middle East are Egypt, Yemen, Iraq, Syria and Jordan. Traditionally, biomass energy has been widely used in rural areas for domestic energy purposes in the Middle East region, especially in Egypt, Yemen and Jordan. Since most of the region is arid or semi-arid, the biomass energy potential is mainly contributed by municipal solid wastes, agricultural residues and industrial wastes. According to conservative estimates, the potential of biomass energy in the MENA region is about 400TWh per year.

date-palm-biomass

Municipal solid wastes represent the best source of biomass in Middle East countries. Bahrain, Saudi Arabia, UAE, Qatar and Kuwait rank in the top-ten worldwide in terms of per capita solid waste generation. The gross urban waste generation quantity from the Middle East and North African countries is estimated at more than 155 million tons annually.

Food waste is the third-largest component of generated waste by weight which mostly ends up rotting in landfill and releasing greenhouse gases into the atmosphere. The mushrooming of hotels, restaurants, fast-food joints and cafeterias in the region has resulted in the generation of huge quantities of food wastes.

In Middle East countries, huge quantity of sewage sludge is produced on daily basis which presents a serious problem due to its high treatment costs and risk to environment and human health. On an average, the rate of wastewater generation is 80-200 litres per person each day and sewage output is rising by as much as 25 percent every year. According to conservative estimates, sewage generation in the Dubai is at least 500,000 m3 per day.

The food processing industry in MENA produces a large number of organic residues and by-products that can be used as biomass energy sources. In recent decades, the fast-growing food and beverage processing industry has remarkably increased in importance in major countries of the region. Since the early 1990s, the increased agricultural output stimulated an increase in fruit and vegetable canning as well as juice, beverage, and oil processing in countries like Egypt, Syria, Lebanon and Saudi Arabia.

biomass_resources_middle_east

The Middle East countries have strong animal population. The livestock sector, in particular sheep, goats and camels, plays an important role in the national economy of respective countries. Many millions of live ruminants are imported each year from around the world. In addition, the region has witnessed very rapid growth in the poultry sector. The biogas potential of animal manure can be harnessed both at small- and community-scale.

The Middle East region is well-poised for biomass energy development, with its rich biomass resources in the form of municipal solid waste, crop residues and agro-industrial waste. The implementation of advanced biomass conversion technologies as a method for safe disposal of solid and liquid biomass wastes, and as an attractive option to generate heat, power and fuels, can greatly reduce environmental impacts of a wide array of biomass wastes.

Around the region, pollution of the air and water from municipal, industrial and agricultural operations continues to grow.  The technological advancements in the biomass energy industry, coupled with the tremendous regional potential, promises to usher in a new era of energy as well as environmental security for the region.

If you want to learn about the benefits of using biomass energy for sustainability, check out this article.

From E-Waste to Circular Commerce: How Sustainable Omnichannel Fulfillment Is Reshaping Electronics in the MENA Region

In 2025, e-commerce across the Middle East and North Africa generated an estimated US$88.1 billion in revenue, with electronics accounting for roughly a third of that total, according to ECDB. Every phone, laptop, tablet, and smart device sold represents not just a transaction but the beginning of a waste lifecycle. The question facing the region isn’t whether electronics consumption will keep growing. It will. The real question is whether the infrastructure to handle what happens after the sale can keep pace.

Sustainable electronics fulfillment centre in the Middle East

Sustainable electronics fulfillment centres combine renewable energy infrastructure with optimised logistics to reduce the carbon footprint of every shipment.

For years, e-waste discussions in MENA have focused on recycling centres and consumer awareness campaigns. Those matter. But an important piece has been overlooked: the logistics layer itself. The same fulfillment networks that deliver electronics to customers can also manage returns, route products for refurbishment, and feed recovered materials back into the supply chain. When designed for circularity, fulfillment stops being a cost centre and becomes an environmental lever.

Sustainable omnichannel fulfillment, combining efficient forward logistics with reverse logistics, has become a tool for reducing e-waste, recovering valuable materials, and building circular economy models that work in the MENA context. The e-waste challenge in the region, the mechanics of circular fulfillment, the green logistics practices enabling it, and the economic case for investing now all point toward the same conclusion: the logistics layer is where the circular economy will be won or lost.

How Omnichannel Fulfillment Drives Circularity in Electronics

Omnichannel fulfillment network

Omnichannel fulfillment networks close the loop between first-mile delivery and reverse logistics, keeping electronics in productive use longer.

Most discussions about circular electronics focus on product design – making devices easier to repair or recycle. That matters, but it misses an operational reality: the fulfillment network is where circularity either happens or stalls. Consumer electronics return rates in e-commerce run between 15% and 30%, the highest of any retail category, according to the Seel Returns & Refunds Report 2025. When a customer returns a device, that product enters a logistics system. What happens next depends entirely on how that system is designed.

In a traditional linear model, returns go to a warehouse, get inspected, and either get restocked or end up in a landfill. In a circular omnichannel model, the same fulfillment infrastructure handles grading, testing, refurbishment routing, and channel optimisation. A returned smartphone might be tested, wiped of data, graded for condition, and routed to a refurbishment partner or a secondary market within days. This is where specialised providers come in. Companies offering omnichannel fulfillment services for electronics integrate these reverse logistics capabilities directly into their networks, turning what was a disposal cost into a recovery channel.

The data support the move. Global circular economy transactions are projected to reach $713 billion by 2026, up 110% from $339 billion in 2022, according to a joint Siemens and Accenture analysis. The electronics sector accounts for a large portion of that growth, driven by consumer demand for refurbished devices and regulatory pressure to manage e-waste. But capturing that value requires fulfillment networks that can handle forward and reverse flows at scale.

The E-Waste Crisis in the MENA Region

ewaste generation in Gulf countries

The GCC e-waste management market is projected to reach USD 6.91 billion by 2035, yet recycling infrastructure still lags behind consumption growth across most of the region.

The MENA region’s electronics consumption is rising faster than its ability to manage what gets discarded. The GCC e-waste management market was valued at roughly USD 1.57 billion in 2025 and is projected to reach USD 6.91 billion by 2035, growing at a 16% CAGR, according to Market Research Future (May 2026). Oman alone generates between 20,000 and 69,000 tonnes of e-waste annually, with over 90% going to landfills, per Zawya reporting from May 2026.

Globally, the picture is just as serious. The ITU/UNITAR Global E-waste Monitor 2024 reported that 62 million tonnes of e-waste were generated in 2022, yet only 22.3% was formally collected and recycled. An estimated $91 billion in valuable metals, including gold, silver, copper, and rare earth elements, are embedded in that waste stream, with only $28 billion recovered. The rest is lost to landfill or informal processing.

The region has made some progress. The UAE introduced its Circular Economy Policy 2021-2031, and several Emirates have launched extended producer responsibility pilot programmes. But collection rates remain low, and as we’ve covered in our guide to effective e-waste management approaches, the gap between policy intent and operational infrastructure persists across the region.

Green Logistics in Practice

Moving electronics sustainably isn’t just about recycling at end of life. It’s about how every device moves through the supply chain from the moment it ships. Green logistics practices are transforming electronics fulfillment at three points: the warehouses that store products, the vehicles that deliver them, and the software that routes them.

On the energy side, fulfillment centres increasingly run on renewable power. Electric delivery fleets are replacing diesel vans in last-mile operations. On the software side, AI-driven route optimisation reduces fuel consumption and enables more efficient consolidation of forward and return shipments. Sustainable packaging that is recyclable, compostable, and right-sized cuts material waste across the network.

But the most significant change is happening in how logistics systems handle product circularity. As Siemens Digital Logistics outlines in their analysis of circular thinking in semiconductors, digital twin technology and simulation tools now allow logistics operators to optimise for both cost and carbon simultaneously. Rather than treating reverse logistics as an afterthought, these systems build returns processing and refurbishment routing into the core operational model from day one.

The green logistics market is projected at $1.81 trillion in 2026, growing to $3.19 trillion by 2032 at a 9.87% CAGR, according to 360iResearch. The eco-friendly electronics market alone sits at $55.26 billion in 2026 and is expected to reach $125.45 billion by 2032. These numbers reflect a market that’s already moving, not one waiting for a catalyst.

The Business Case for Sustainable Electronics Fulfillment in MENA

ewaste recovery potential

The gap between embedded value and recovered value in electronics represents a significant opportunity for businesses that invest in circular fulfillment infrastructure.

The environmental argument for circular fulfillment is clear. But the numbers behind it make an equally strong business case. A 2026 PwC Global Consumer Insights Survey found that 73% of Gen Z and Millennial consumers are willing to pay more for electronics that come with certified refurbishment guarantees. That’s not a niche preference. It’s a mainstream change in buying behaviour that directly rewards investment in reverse logistics infrastructure.

Globally, circular economy transactions are projected to reach $713 billion by 2026, up 110% from $339 billion in 2022. The tech sector alone represents an estimated $800 billion circular opportunity by 2030, according to the World Economic Forum’s December 2025 report on the role of the technology sector in nature-positive outcomes. For electronics companies and fulfillment providers in MENA, the window to capture this value is open now.

The opportunity is particularly acute in the GCC, where the online electronics retail market is expected to exceed $40 billion. Around 40% of shoppers in the region buy electronics cross-border, creating complex reverse logistics needs that domestic and regional fulfillment networks are only beginning to address. Companies that build circular fulfillment capabilities today will hold a structural advantage as regulations tighten and consumer expectations evolve.

These practices are complemented by sustainable manufacturing practices that reduce waste at the production stage. Green manufacturing and green fulfillment together create a closed-loop system that minimises environmental impact across the entire electronics lifecycle.

Regulatory Tailwinds

Policy momentum across the MENA region is creating a favourable environment for circular fulfillment. The UAE’s Circular Economy Policy 2021-2031 sets national targets for waste reduction and material recovery. Abu Dhabi and Dubai have both launched extended producer responsibility pilot programmes in 2025, shifting the financial responsibility for end-of-life product management from municipalities to producers. Saudi Arabia’s Vision 2030 includes sustainability targets driving investment in waste management infrastructure.

Meanwhile, regulatory pressure from outside the region is affecting how electronics are shipped and sold. The EU’s Carbon Border Adjustment Mechanism is creating compliance requirements for electronics exports to Europe. Extended WEEE (Waste Electrical and Electronic Equipment) directives are requiring greater supply chain traceability. For MENA-based electronics companies and fulfillment providers that serve European customers, circular logistics capabilities are becoming a compliance necessity, not a sustainability choice.

The Ellen MacArthur Foundation’s work on electronics and the circular economy offers a framework for how fulfillment companies can support circular design principles operationally. The foundation’s “Design for Collection” initiatives show that when reverse logistics is built into product design from the start, recovery rates improve dramatically. Electronics companies that design for disassembly and reuse can capture significantly more value at end of life than those relying on traditional recycling models.

Despite the policy momentum, a gap remains. Professional collection, sorting, and transportation of end-of-life electronics in the MENA region are still underdeveloped. Most e-waste flows through informal channels, where material recovery is inefficient and environmental safeguards are minimal. This is where third-party fulfillment providers with integrated reverse logistics capabilities add the most value, bridging the gap between policy ambition and operational reality.

A Circular Future for MENA’s Electronics Sector

The electronics boom in the MENA region doesn’t have to mean an e-waste crisis. The same fulfillment infrastructure that delivers devices to customers can, when designed properly, recover them at end of use, route them for refurbishment, and feed materials back into the production cycle. Sustainable omnichannel fulfillment bridges the gap between consumption and circularity.

The companies investing in circular fulfillment models today will be the ones leading the MENA electronics market tomorrow. For policymakers, the message is equally clear: regulation matters, but without operational infrastructure, policy targets remain abstract. The logistics layer is where the circular economy happens or fails to happen.

For electronics companies, fulfillment providers, and regulators across the region, the path forward requires moving beyond the traditional mindset that treats fulfillment as a cost to minimise. When fulfillment is redesigned as a circular gateway, managing products from first delivery through to recovery and reuse, it becomes one of the most effective tools available for reducing waste, recovering value, and building a genuinely sustainable electronics economy in the Middle East and North Africa.

Trifluoroacetic Acid (TFA): An Emerging Threat to Water Resources and Drinking Water Safety

Trifluoroacetic acid (TFA) has emerged as one of the most widespread and persistent fluorinated contaminants detected in the environment. As an ultra-short-chain member of the per- and polyfluoroalkyl substances (PFAS) family, TFA exhibits exceptional water solubility, high mobility, and extreme environmental persistence. Unlike legacy PFAS such as perfluorooctanoic acid (PFOA) and perfluorooctane sulfonate (PFOS), TFA is primarily generated through the degradation of fluorinated refrigerants, pesticides, pharmaceuticals, and industrial chemicals. Recent monitoring studies have revealed its increasing occurrence in rainwater, groundwater, surface waters, drinking water, food products, and even human serum.

This review aims to summarize current knowledge regarding TFA sources, environmental occurrence, toxicological concerns, regulatory challenges, and treatment technologies. Results indicate that TFA is among the most prevalent fluorinated contaminants in aquatic environments and may represent a global contamination issue due to its irreversible accumulation. Although toxicological evidence remains limited, recent studies suggest potential developmental, reproductive, and ecological effects. Conventional water treatment processes show poor TFA removal efficiency, whereas reverse osmosis remains the most effective available technology. The absence of harmonized international regulations highlights the urgent need for enhanced monitoring programs, further toxicological investigations, and precautionary management strategies.

water contaminated by PFAS

Introduction to PFAS and TFA

Per- and polyfluoroalkyl substances (PFAS) constitute a large family of synthetic fluorinated chemicals widely used in industrial and consumer applications because of their exceptional thermal stability and resistance to chemical degradation [1]. During the last two decades, PFAS have become a major environmental concern due to their persistence, mobility, bioaccumulation potential, and adverse health effects [2].

While regulatory efforts have primarily focused on long-chain PFAS such as PFOA and PFOS, increasing attention is now being directed toward ultra-short-chain PFAS and transformation products, particularly trifluoroacetic acid (TFA) [3]. TFA (CF₃COOH) is the simplest perfluorinated carboxylic acid and exhibits unique physicochemical properties, including high water solubility, negligible biodegradation, and extreme environmental persistence [4].

Unlike many legacy PFAS, TFA is rarely emitted directly into the environment. Instead, it is mainly formed through atmospheric and environmental degradation of fluorinated precursor compounds, including hydrofluorocarbons (HFCs), hydrofluoroolefins (HFOs), fluorinated pesticides, pharmaceuticals, and industrial chemicals [5]. Consequently, environmental TFA concentrations are expected to increase despite the progressive phase-out of certain legacy PFAS.

Recent investigations have demonstrated the widespread occurrence of TFA in rainwater, groundwater, rivers, lakes, drinking water, food products, and human biological samples [6]. A recent assessment described TFA as a contaminant of planetary concern due to its continuous accumulation and global distribution [7].

The objectives of this review are to

  1. Examine the main sources and formation pathways of TFA,
  2. Evaluate its occurrence in water resources,
  3. Discuss toxicological and ecological concerns,
  4. Analyze current regulatory challenges, and
  5. Review available treatment technologies for water resource protection.

Materials and Methods

A structured literature review was conducted using Scopus, Web of Science, PubMed, ScienceDirect, and Google Scholar databases. Publications issued between 2015 and 2025 were considered, with particular emphasis on studies published after 2020.

The search strategy included combinations of the following keywords: “trifluoroacetic acid”, “TFA”, “ultra-short-chain PFAS”, “drinking water contamination”, “environmental occurrence”, “water treatment”, “toxicity”, and “environmental persistence”.

Peer-reviewed journal articles, international reports, and regulatory documents issued by organizations such as OECD, ECHA, EFSA, and US EPA were included. Studies focusing on environmental occurrence, analytical methods, toxicology, regulatory aspects, and treatment technologies were prioritized.

Results and Discussion

Sources and Formation Pathways of TFA

The primary environmental source of TFA is the degradation of fluorinated precursor compounds. Atmospheric oxidation of HFCs and HFOs generates TFA through complex photochemical pathways involving hydroxyl radicals [5]. While these refrigerants were introduced as climate-friendly alternatives to ozone-depleting substances, their degradation contributes significantly to global TFA production.

Agricultural activities represent another important source. Several fluorinated pesticides, including fluopyram and flufenacet, produce TFA during environmental degradation [8]. Industrial activities and pharmaceutical manufacturing may also contribute to localized contamination hotspots.

Environmental Occurrence in Water Resources

TFA has been detected in multiple environmental compartments worldwide. Atmospheric deposition plays a major role in its distribution, with measurable concentrations reported in rainwater, snow, and fog samples [9].

Surface waters frequently contain TFA due to atmospheric deposition and watershed runoff. Recent European monitoring campaigns have identified TFA as one of the most abundant fluorinated contaminants in rivers and lakes [10].

Groundwater contamination is of particular concern because TFA exhibits high mobility and low sorption capacity. Its migration through soil profiles facilitates long-term contamination of aquifers used for drinking water production [11].

TFA has also been detected in municipal drinking water systems, bottled water, and groundwater-fed supplies. Conventional treatment technologies often fail to remove the compound effectively, resulting in its persistence throughout drinking water distribution networks [12].

Toxicological and Ecotoxicological Concerns

Historically, TFA was considered less hazardous than long-chain PFAS because of its low bioaccumulation potential [13]. However, recent studies have raised concerns regarding chronic exposure and continuous environmental accumulation.

Experimental investigations suggest potential developmental, reproductive, and hepatic effects at elevated concentrations [14]. Ecotoxicological studies have reported adverse impacts on algae, aquatic plants, and microbial communities [15].

A major concern lies in the lack of long-term epidemiological data. The increasing presence of TFA in drinking water, food products, and human serum warrants further toxicological investigation and precautionary management approaches [7].

Regulatory Challenges and Water Management Implications

Despite increasing scientific concern, TFA remains largely unregulated worldwide. Existing regulations focus primarily on PFOS, PFOA, and a limited number of PFAS compounds [16].

The European Union Drinking Water Directive establishes limits for PFAS groups but does not currently define a specific parametric value for TFA [17]. Similarly, recent US EPA regulations do not specifically address TFA [18].

The combination of extreme persistence, increasing environmental concentrations, and toxicological uncertainty has led several researchers to advocate persistence-based regulation as a precautionary approach [19].

A scientist sampling PFAS contaminated water

Water Treatment Technologies

Conventional water treatment processes such as coagulation, sedimentation, biological treatment, and activated carbon adsorption are generally ineffective for TFA removal [20].

Ion-exchange resins may achieve partial removal under specific conditions; however, performance remains variable [21]. Reverse osmosis currently represents the most effective available technology, with reported removal efficiencies often exceeding 90% [22].

Emerging technologies including electrochemical oxidation, plasma treatment, and advanced oxidation processes show promise but require further optimization before large-scale implementation [23].

Conclusions

Trifluoroacetic acid has emerged as one of the most widespread and persistent fluorinated contaminants affecting water resources worldwide. Its exceptional mobility, resistance to degradation, and continuous formation from fluorinated precursor compounds distinguish it from many other PFAS.

Although toxicological evidence remains incomplete, increasing detection frequencies in water resources, food products, and human biological samples justify precautionary management measures. Conventional water treatment technologies exhibit limited effectiveness, whereas reverse osmosis remains the most reliable removal option currently available.

Future research should focus on toxicological characterization, standardized analytical methods, environmental monitoring, and the development of cost-effective treatment technologies. Given projected increases in TFA emissions from refrigerants and pesticides, proactive regulatory frameworks and comprehensive surveillance programs will be essential to safeguard water resources and public health.

References

[1] Glüge, J., Scheringer, M., Cousins, I.T., DeWitt, J.C., Goldenman, G., Herzke, D., Lohmann, R., Ng, C.A., Trier, X., Wang, Z. (2020). An overview of the uses of per- and polyfluoroalkyl substances (PFAS). Environmental Science: Processes & Impacts, 22(12), 2345–2373.

[2] Cousins, I.T., DeWitt, J.C., Glüge, J., Goldenman, G., Herzke, D., Lohmann, R., Ng, C.A., Scheringer, M., Wang, Z. (2020). Strategies for grouping per- and polyfluoroalkyl substances (PFAS) to protect human and environmental health. Environmental Science: Processes & Impacts, 22(7), 1444–1460.

[3] Wang, Z., DeWitt, J.C., Higgins, C.P., Cousins, I.T. (2017). A never-ending story of per- and polyfluoroalkyl substances (PFASs)? Environmental Science & Technology, 51(5), 2508–2518.

[4] Di Mauro, G., Fatta-Kassinos, D., Michael-Kordatou, I. (2025). Trifluoroacetic Acid: A Narrative Review on Physico-Chemical Properties, Exposure Pathways and Toxicological Concerns. Environments, 12(8), 277.

[5] Wallington, T.J., Hurley, M.D., Fracheboud, J.M., Orlando, J.J., Tyndall, G.S., Sehested, J., Møgelberg, T.E. (2002). Role of atmospheric oxidation in the formation of trifluoroacetic acid from fluorinated refrigerants. Environmental Science & Technology, 36(17), 3852–3858.

[6] Neuwald, I.J., Trier, X., Scheringer, M., Cousins, I.T. (2023). Assessing the Environmental Occurrence and Sources of Trifluoroacetic Acid (TFA). Current Opinion in Green and Sustainable Chemistry, 41, 100807.

[7] Arp, H.P.H., Gredelj, A., Glüge, J., Scheringer, M., Cousins, I.T. (2024). The Global Threat from the Irreversible Accumulation of Trifluoroacetic Acid (TFA). Environmental Science & Technology, 58(45), 19635–19647.

[8] European Food Safety Authority (EFSA). (2021). Assessment of fluorinated pesticide metabolites in food and the environment. EFSA Journal, 19(11), e06990.

[9] Scott, B.F., Spencer, C., Mabury, S.A., Muir, D.C.G. (2005). Poly and perfluorinated carboxylates in North American precipitation. Environmental Science & Technology, 39(18), 716–723.

[10] Reemtsma, T., Berger, U., Arp, H.P.H., Gallard, H., Knepper, T.P., Neumann, M., Quintana, J.B., de Voogt, P. (2016). Mind the gap: Persistent and mobile organic compounds in the water cycle. Water Research, 126, 13–25.

[11] Schulze, S., Zahn, D., Montes, R., Rodil, R., Quintana, J.B., Knepper, T.P., Reemtsma, T., Berger, U. (2017). Occurrence of emerging persistent and mobile organic contaminants including TFA in groundwater. Science of the Total Environment, 605–606, 114–123.

[12] Skutlarek, D., Exner, M., Färber, H. (2006). Perfluorinated surfactants in drinking water and human exposure. Environmental Science and Pollution Research, 13(5), 299–307.

[13] Solomon, K.R., Velders, G.J.M., Wilson, S.R., Madronich, S., Longstreth, J., Aucamp, P.J. (2016). Environmental Fate and Effects of Trifluoroacetic Acid. Environmental Science & Technology, 50(13), 6943–6953.

[14] Henneberger, L., Mühlemann, J., Zwiener, C., Escher, B.I. (2020). Toxicological evaluation of emerging fluorinated acids and implications for environmental risk assessment. Environment International, 134, 105272.

[15] Wang, J., Zhang, Y., Li, X., Chen, H. (2019). Effects of trifluoroacetic acid on plant physiology and growth. Science of the Total Environment, 650, 111–119.

[16] European Chemicals Agency (ECHA). (2023). PFAS Restriction Proposal under REACH. Helsinki, Finland.

[17] European Union. (2020). Directive (EU) 2020/2184 of the European Parliament and of the Council on the Quality of Water Intended for Human Consumption. Official Journal of the European Union, L435, 1–62.

[18] United States Environmental Protection Agency (US EPA). (2024). National Primary Drinking Water Regulation for PFAS. Washington, DC, USA.

[19] Cousins, I.T., Goldenman, G., Herzke, D., Lohmann, R., Miller, M., Ng, C.A., Patton, S., Scheringer, M., Trier, X., Wang, Z. (2023). Persistence-based regulation of highly persistent chemicals. Environmental Science: Processes & Impacts, 25(2), 184–198.

[20] Dickenson, E.R.V., Higgins, C.P. (2016). Treatment limitations for ultra-short-chain PFAS in drinking water systems. Water Research, 101, 1–10.

[21] Appleman, T.D., Dickenson, E.R.V., Bellona, C., Higgins, C.P. (2014). Nanofiltration and granular activated carbon treatment of PFAS and related compounds. Water Research, 51, 246–255.

[22] Flores, C., Ventura, F., Martin-Alonso, J., Caixach, J. (2022). Removal of short-chain PFAS and trifluoroacetic acid by reverse osmosis membranes. Journal of Membrane Science, 654, 120567.

[23] Ross, I., McDonough, J., Miles, J., Storch, P., Kochunarayanan, P.T., Kalve, E., Hurst, J., Dasgupta, S.S., Burdick, J. (2018). A review of emerging technologies for remediation of PFASs. Remediation Journal, 28(2), 101–126.

Energy Outlook for the Middle East

There are several problems confronting the world with respect to its fossil fuels-based energy supply. The first problem relates to the ever-increasing use of fast-depleting conventional sources of energy, like petroleum, coal and natural gas. The contribution of fossil fuels in global energy supplies is above 80 percent. Energy demand will certainly increase manifolds during this century due to industrial and developmental activities as burgeoning world population.

energy-outlook-middle-east

Global Trends in Energy Sector

The concentration of greenhouse gases (GHGs) in the atmosphere is rising rapidly with use of fossil fuels leading to increasing emission of carbon dioxide which is having a detrimental effect on the climate. Another important issue is the security and stability of energy supply. Most of the fossil fuel reserves are concentrated in politically unstable regions, and increasing the diversity in energy sources is important for many nations to secure a reliable and constant supply of energy.

Energy trends in emerging economies are of global environmental concern as these countries are important contributors to greenhouse gas emissions from fossil fuel use and industrial activities. Deforestation and the emission of other greenhouse gases, such as methane and NOx, further raise the share of developing countries in total global GHGs emissions.

Although per capita levels of greenhouse emissions from energy use are much lower in developing industrial countries, rapid population and economic growth will increase their share of total emissions. The magnitude of these problems underlines the need for improving the efficiency of energy systems and fast-paced development of the renewable energy sector in such countries.

Energy Outlook for the Middle East

Energy use in the Middle East has increased manifolds over the past few decades and will continue its rapid ascent rapidly in the future. The increase in the services that energy provides is necessary and desirable, since energy services are essential for economic growth, improved living standards, and community development applications.

The fast economic growth in the Middle East puts onus on regional powers to devise new energy solutions and establish new and innovative sustainable energy trends. The energy demand in this region will grow rapidly which will have a profound impact on the global energy market. In addition, the region has many locations with high population density, which makes public health vulnerable to the pollution caused by fossil fuels.

Due to the rising share of GHG emissions from the Middle East, it is imperative on all regional countries to promote sustainable energy to significantly reduce GHGs emissions and foster dynamic economic growth. Rising proportion of greenhouse gas emissions from the region’s energy consumption is causing air quality issues and ecological degradation which may further deteriorate environmental sustainability in the region and globally. The adverse impacts of economic and ecological vulnerability would have profound implications for social inclusiveness, as the burden is being unevenly distributed among the countries in the region.

Energy scenarios for the 21st century are shifting away from fossil fuels and towards renewable and sustainable sources of energy. The potential role of renewable energy technologies in transforming Middle East energy sector and addressing climate change concerns is enormous. Renewable energy sources such as wind, solar, biomass, hydropower, and geothermal can provide renewable energy, based on a host of readily available, indigenous resources that result in very low emissions of greenhouse gases.

Greenwashing Unveiled: Deception in the Name of Sustainability

Greenwashing, the practice of misleading consumers through deceptive environmental claims, has become alarmingly prevalent in today’s marketplace. With companies eager to capitalise on the growing demand for sustainable products and services, they often resort to misleading tactics that undermine genuine sustainability efforts.

As companies continue to employ vague and misleading labels, it is essential for the media to maintain its commitment to investigative reporting and consumer education. By providing accurate and reliable information, media outlets can empower consumers to make informed choices and encourage companies to adopt genuine sustainable practices. Continued media efforts are crucial in ensuring that greenwashing is exposed, challenged, and ultimately eliminated.

Impact of greenwashing on consumers and the environment

1. Explanation of greenwashing practices

Tactics Employed in Greenwashing

Greenwashing takes various forms, with companies employing different tactics to create an illusion of environmental responsibility. One common strategy is the use of vague and ambiguous terms such as “eco-friendly” or “green,” which lack clear definitions and standards. This vagueness allows companies to exploit the terms and mislead consumers, eroding trust and hindering their ability to make informed choices. The absence of clear guidelines and regulations on labelling practices further exacerbates the problem, necessitating stronger regulations and transparency to protect consumers.

Another tactic is the highlighting of irrelevant or minor green features while diverting attention from unsustainable practices. Companies often emphasise a single aspect that appears environmentally friendly, creating the impression of sustainability while neglecting larger environmental impacts. Consumers are often misled into thinking that they’re making environmentally responsible choices by focusing on small components that have minimal impact.

Approaching sustainability by making small personal changes can create an illusion of making a significant impact when in reality it does not contribute much to the betterment of the environment as a whole. We need to be more mindful of our choices and consider the bigger picture when it comes to environmental responsibility. To make informed decisions, consumers must look beyond superficial claims and evaluate a company’s broader sustainability practices.

False certifications create a false sense of credibility and environmental compliance, misleading consumers into believing that products or services have met rigorous environmental standards. Companies may use fictitious eco-labels or claim association with non-existent environmental organisations to enhance their green image. Manipulative visual elements, such as vibrant green colours or images of pristine landscapes, create an emotional connection with consumers, despite the product’s actual sustainability. It is vital for consumers to critically evaluate certifications and consider evidence-based sustainability practices, rather than relying solely on visual cues or false endorsements.

Impact of Greenwashing on Consumers and the Environment

Greenwashing has significant negative consequences for both consumers and the environment. Firstly, it misleads consumers, undermining their ability to make informed choices and contribute to genuine sustainability efforts. Studies have shown that a high percentage of consumers feel deceived by greenwashing claims, leading to distrust and frustration.

Deceptive practices of advertising low-emission vehicles have caused significant damage to the credibility and reputation of Volkswagen and other leading companies. The repercussions have been severe, resulting in a substantial loss of public trust and confidence. This serves as a warning to all companies that taking shortcuts to boost their business may result in long-term negative effects. Greenwashing not only harms consumers, but also prevents us from achieving true sustainability goals. It is essential for media and consumers to play an active role in exposing greenwashing and promoting genuine environmental responsibility.

The impact of greenwashing is far-reaching, affecting both consumers and the environment in significant ways. Firstly, greenwashing practices mislead consumers, luring them into purchasing products or services they believe to be environmentally friendly. This deception undermines consumers’ ability to make informed choices and actively contribute to genuine sustainability efforts. According to a recent survey conducted by the Moroccan Association of Environmental Journalists (AMJE), the majority of Moroccan consumers – 75% to be exact – feel as though the greenwashing claims made by companies are misleading, and as a result, they have developed a sense of frustration and distrust.

Without a doubt, greenwashing erodes the public’s faith in environmental assertions and hampers the numerous endeavors undertaken by various entities, businesses, and individuals to advance and acknowledge authentic sustainable practices. When companies engage in greenwashing, it becomes increasingly challenging for consumers to discern which products or services are truly sustainable. A report by Greenpeace International revealed that 56% of consumers worldwide feel that companies’ environmental claims are not trustworthy.

An article titled “The Challenges of Achieving Sustainable Development in Morocco” was recently published in the International Research Journal. The article highlights the urgent need to overcome obstacles and address concerns that are hindering the country’s long-term growth. The author emphasizes the importance of finding viable solutions to ensure the sustainability of Morocco’s economic, social, and environmental development. It is essential to take action promptly to promote sustainable development and ensure a prosperous future for the country.

Ways to Make Your Business Eco-Friendly

This study highlights the importance of taking action to achieve sustainable development in Morocco and paves the way for future progress and prosperity. The article emphasised that sustainable growth is a crucial solution to ensure the long-term viability of Morocco’s environments, habitats, and economies. The report sheds light on urgent issues related to sustainable development in the country, such as the harmful use of natural resources and the disastrous effects of climate change.

On an environmental level, greenwashing perpetuates unsustainable production and consumption patterns. By promoting false claims of eco-friendliness, companies continue to engage in practices that harm the environment, from excessive resource extraction to pollution and waste generation. This exacerbates environmental degradation and hinders the transition to a more sustainable future.

2. Challenges Faced by Moroccan Media in Exposing Greenwashing

Lack of Resources and Funding

Moroccan media organisations often face significant budget constraints, which impede their ability to effectively uncover and expose cases of greenwashing. A recent study by the Moroccan Media Association has revealed that 80% of media outlets in the country face severe limitations when it comes to resources and funding. Financial constraints often hinder the ability of journalists to conduct thorough investigations into greenwashing practices. Limitations on resources hinder the ability of journalists to thoroughly investigate greenwashing. As a result, there is a cap on the amount of time and personnel that can be dedicated to uncovering misleading environmental claims. Consequently, it can be quite challenging to expose these deceptive practices within the industry, given the limited capacity available to journalists. As a result, media organisations may be forced to prioritise other news topics or rely on press releases, rather than conducting comprehensive investigations into potentially deceptive environmental claims.

Journalists themselves have spoken out about the impact of limited resources on their work in exposing greenwashing. Many journalists feel frustrated by their limitations in terms of time and resources. These constraints make it challenging for them to adequately examine allegations of greenwashing and hold corporations responsible. Journalists have a challenging task of exposing companies that use greenwashing tactics because they have limited resources. This makes it difficult for them to dedicate enough time to conduct extensive research or investigate on-the-ground. The challenge of identifying companies that falsely portray themselves as environmentally responsible, while engaging in harmful activities, is massive. It highlights the significant work required to uncover deceptive practices and hold companies accountable for non-sustainable business practices.

In countries with more robust legal frameworks and freedom of the press, journalists have greater autonomy and support in exposing greenwashing practices. Press freedom advocates and Moroccan media professionals are pushing for legal reforms that will protect journalists, promote transparency, and encourage investigative journalism. There is a growing demand for an environment that supports press freedom, and the need for stronger legal protection for journalists is becoming increasingly evident. These changes will create a more open and transparent society, and will ensure that journalists can do their job without fear of reprisal or retaliation. Morocco needs to show its dedication to upholding the freedom of the press and acknowledge the crucial role journalists play in promoting democracy and accountability. It’s time for the country to take a bold step forward.

Legal and regulatory restrictions not only limit the ability of the media to effectively uncover greenwashing practices but also deprive the public of their right to access precise and credible information. To effectively address greenwashing, it is crucial to address the challenges faced by journalists. This can be achieved by introducing legal reforms and providing them with the necessary freedom and resources to bring important information to the public. Ensuring greater journalistic integrity will ultimately empower consumers with accurate information to make informed decisions about their purchases.

It is vital to preserve the operation of environmental watchdog organizations in order to hold companies accountable for their false environmental claims and to provide consumers with reliable information about sustainable products and practices. These organizations play an indispensable role in safeguarding our planet and keeping businesses in check. It’s crucial to provide maximal support to environmentalists as they play a pivotal role in creating a sustainable future for both mankind and nature. It’s essential for us to acknowledge and value their contribution towards saving the planet. This support will help them to keep up the good work and continue their essential role of promoting sustainable living. Let’s not underestimate the power of quality journalism in our fight for a sustainable future.

3. The role of Moroccan media in uncovering greenwashing

Investigative Journalism and its Impact

Statistics on the reach and impact of investigative journalism in Morocco further demonstrate its significance in exposing greenwashing. According to a recent survey commissioned by the Moroccan Press Club, over 70% of Moroccans have encountered environmental investigative reports that have led to an 80% shift in their consumption habits. This highlights the significant impact that environmental journalism has on society and demonstrates the need for more high-quality, in-depth reporting on environmental issues. With so many people now making better-informed purchasing decisions, it’s clear that investigative reports can drive meaningful change on critical environmental concerns. These numbers highlight the potential of investigative journalism to inform and educate the public about greenwashing practices, thereby influencing consumer behaviour and fostering a more environmentally conscious society.

greenwashing and sustainability

Moroccan media plays a vital role in raising awareness about deceptive green marketing through targeted consumer awareness campaigns. Experts recognize the effectiveness of media campaigns in combating greenwashing and shaping consumer behaviour.

A collaboration between media outlets and environmental organisations is another effective strategy in uncovering and exposing greenwashing practices. By working together, media outlets and NGOs can pool their resources, expertise, and networks to conduct thorough investigations and disseminate information to the public. This collaborative approach amplifies the impact of their efforts and increases the chances of successful exposure.

After conducting investigative research, interviews, and data analysis, it became evident that the eco-friendly claims made by the company were far from accurate. In actuality, the production processes utilized by the company were major contributors to pollution and resource depletion. This collaboration exposed the company’s misleading claims and shed light on the true impact of their operations. Such collaborative endeavours not only enhance the credibility and depth of media reporting, but also strengthen the collective fight against greenwashing.

Data on the success rate of collaborative efforts further underscores their significance. The Moroccan Environmental Alliance recently released a report demonstrating the effectiveness of collaboration between media and environmental organizations in raising public awareness about greenwashing tactics. This shows that when we work together, we can achieve significant results in combatting deceptive practices by companies claiming to be eco-friendly. As a result, people seek out genuinely eco-friendly products that are transparent. As a result of our joint initiative, there has been a significant rise of 30% in the desire for environmentally friendly products. This signals a growing awareness among individuals regarding the detrimental effects that disingenuous claims about sustainability by corporations can have on our environment. These findings highlight the positive impact of collaboration in bringing about tangible change and driving companies to adopt more responsible practices.

Conclusion

Overall, greenwashing slows down progress towards genuine sustainability by misleading consumers, undermining trust, diverting resources, perpetuating environmental harm, and creating complacency. To effectively fight against greenwashing, it’s crucial for both consumers and regulators to remain diligent, advocate for ethical media portrayal, and demand accountability and transparency from companies.

The fight against greenwashing is an ongoing battle, and the role of Moroccan media remains vital. In this era of greenwashing, consumers have a pivotal role to play in demanding transparency and supporting responsible media reporting. It is crucial for individuals to remain vigilant and critically evaluate eco-friendly claims made by companies. By staying informed, questioning misleading practices, and supporting media outlets that prioritise investigative journalism, consumers can contribute to a marketplace that values genuine sustainability.

Oman Botanic Garden Marks the First International Day of Botanic Garden Education

Oman Botanic Garden (OBG) joined botanic gardens and arboreta around the world in marking the first International Day of Botanic Garden Education, observed on 12 June 2026, a global initiative that highlights how botanic gardens connect people with plants and inspire action for conservation and sustainability.

Oman Botanic Garden

Learning and community engagement from the start

From the outset of its early development and well ahead of its official opening, OBG is delivering learning and awareness activities that connect diverse audiences with Oman’s native flora and habitats through inclusive, hands-on experiences.

OBG is engaging schools, universities, community groups, people with special needs, public and private institutions, as well as researchers and specialist audiences. In 2025, OBG welcomed visits from more than 67 institutions, benefiting over 1,138 participants. In the first half of 2026, engagement reached 70 institutions and 2,147 beneficiaries.

These experiences are supported by OBG’s learning and scientific facilities, including nursery and propagation areas, the herbarium, the seed bank and field-based learning. OBG is strengthening university training through enriched opportunities that build skills in plant identification, habitat understanding, structured observation and applied field methods.

Salha Al Mahrouqi, Senior Outreach and Awareness Administrator, said: “At Oman Botanic Garden, education extends beyond traditional classroom learning. We aim to provide engaging experiences that support school curricula, enrich university programmes and create opportunities for lifelong learning.”

Partnerships and international collaboration

OBG is also supporting researchers from Oman and abroad through facilitated access, field visits and plant samples where appropriate. OBG is collaborating with educational institutions and relevant stakeholders to develop tailored, curriculum-linked content. OBG’s recent membership in Botanic Gardens Conservation International (BGCI) supports international knowledge exchange with botanic institutions.

Looking ahead

As OBG moves closer towards opening, it will continue to expand learning pathways, connecting future generations with Oman’s natural heritage and supporting biodiversity protection through education, training and scientific engagement.

About Oman Botanic Garden

Oman Botanic Garden is one of the world’s largest botanic gardens, bringing together Oman’s diverse landscapes, outdoor habitats and native plant species in one destination. Set within a 495-hectare protected site, it showcases 1,457+ native plant species, including 100 endemic species, across eight natural habitats, including two major biomes. Once open, Oman Botanic Garden will welcome visitors through advance bookings and reservations.

Things You Should Know About Wood Wool Cement Board

Wood Wool Cement Board (WWCB) is a versatile building material made from wood wool and cement where each fiber is coated with a thin film of Ordinary Portland Cement (OPC) that, when cured, partly petrifies the wood. In that way the fiber will last indefinitely as long as the cement film is not damaged.

Environmentally speaking, cement has a negative CO2 signature and therefore both the wood and cement, when decomposed, are harmless to nature and as a result all homogeneous Wood wood cement board products have green labels in Europe. It combines the advantages of both wood and concrete together: as light as wood, as firm as concrete. Sound absorption, shock resistance, fire proof, moisture proof, mildew proof, all these functions are provided. It can widely be applied to gym, theatre, meeting room, factory, school, library, swimming hall etc.

benefits of wood wool cement board

Versatile and Durable

WWCB has been in use in Europe and other regions for a long time now. The worldwide acceptance of Wood Wool Cement Board proves its versatility and, not least important, its durability in any climatic conditions.

The salient features of wood wood cement board are as follows:

  • Fire resistance
  • Wet and dry rot resistance
  • Termite and vermin resistance
  • Thermal insulation
  • Acoustic performance – sound absorption
  • Excellent heat buffering capacity
  • Light weight to handle
  • Easy to process in construction
  • Relative low energy consumption to produce
  • Limited impact on local natural resources
  • No waste product at end-of-life cycle;

Important Considerations in Use of WWCB

Wood wool cement board can be produced in densities ranging from 280 kg/m3 up to 1400 kg/m3. This allows for a wide range of applications depending on the required properties of the product. Low density material is used for insulation of sound and temperature, medium density material is applied more structural as the higher density also gives higher bending strength than the low density material.

In situations where one needs the qualities of the low density material for walls, the structural strength of the building has to come from reinforced concrete, steel or wood framing. The medium density boards have specific applications that make it a fire and vermin/termite resistant competitor to conventional boards currently used in stick build construction.

To differentiate between low density WWCB and medium density boards, the medium density boards are promoted as Wood Strand Cement Board WSCB as the 25cm (10″) long wood fibers in WSCB give it substantially more structural strength than the cement bonded (short) fiber boards currently in the market.

WSCB can also be seen as the lighter and stronger replacement of Cement Bonded Particle Board (CBPB). Due to the relative high OPC content, WSCB is heavier than Oriented Strand Board (OSB), but has none of the disadvantages of OSB type products. Types of wood that are suitable are species of pine, poplar/aspen and eucalyptus. Other wood species are sometimes suitable or can be made suitable by cement mixes that counter wood elements that obstruct curing.

Both WSCB and the Large WWC prefab wall elements are relatively new developments. WSCB being a patented medium density board from a Dutch WWCB machine builder while the large elements are a development of a Swedish customer of the Dutch company. The latter has also developed a pole reinforced low density building board (240x60x10-15cm) that shows high potential for affordable, well insulated social housing anywhere in the world.

Depending on the construction and local conditions it is now possible to build all types of well insulated housing with wood wool cement board from 3.5 cm thick for moderate climates to walls up to 60 cm thick for extreme cold or hot climates. Especially the use of the thicker low density WWCB material results in very substantial reduction of energy cost for air conditioning and/or heating while the indoor living climate is strongly improved because these walls are breathing. They absorb heat and moisture and release it gradually over a 24-hour period.

features of wood wool cement board

Potential in the Middle East

For construction industry in the Middle East, especially residential, wood wool cement board can provide comfortable living conditions in homes that require less cooling equipment than conventional homes. It can be implemented in all kinds of building concepts (new and renovation) without major hassles. In combination with concrete it can form well-insulated walls that can replace ceramic bricks.

A modern WWCB plant can produce over 300 different products in one location reducing commercial risk normally experienced with production of new materials. Considering the potential for all kinds of residential housing in the Middle East, wood wool cement board is an attractive business proposition for cement producers and cement converters in the region, and can also provide ‘green’ low-cost housing solutions.

To sum up, wood wool cement board can be a useful tool to provide sustainable housing which may help in rejuvenating the green building industry in the Middle East